Important notice
The course guide is provisional.
The PDF version of the course guide may take a few days to become available in the DDD.
Tourism-Related Interpretative Keys to Artistic Heritage
Code: 44172Credits: 6
| Degree programme | Type | Course |
|---|---|---|
| Tourism Management in Cultural Heritage | OB | 1 |
Contact lecturer
- Name :
- Esteve Dot Jutglà
- Email :
- esteve.dot@uab.cat
Teaching staff
- Carlos Sánchez Marquez
- Maria Abril Sellarés
Teaching staff (external to UAB)
- Guilherme Ferreira
- Marta Terés
Group languages
You can consult this information at the end of the document.
Prerequisites
There are no prerequisits
Objectives
This module aims to enable students to adapt artistic discourses to new approaches to cultural heritage tourism, with particular emphasis on the relationship between different artistic styles and manifestations, both tangible and intangible, and the emerging trends in cultural tourism.
Furthermore, the module will encourage students to develop an awareness of the need for a qualified approach to the processes of revaluation, recovery, conservation, and preservation of heritage elements, while also understanding art as an essential factor for local, national, and international economic development from the perspective of responsible and sustainable tourism based on established management and quality criteria.
The module also explores the role of the tour guide as a cultural mediation agent, analysing their functions in the interpretation of artistic heritage, the communication of its values, and the creation of meaningful tourism experiences.
Learning outcomes
- Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
- Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
- Work both individually and in interdisciplinary teams.
- Plan performed, virtual or mapping activities in heritage spaces to make the tourist experience more dynamic.
- Propose and describe forms which relate heritage sites and art with tourist strategies for local, national and international development.
- Design artistic-based tourist project for heritage sites.
- Present the concepts of art history which allow the design of new intercultural tourist projects.
- Use group dynamics and communication techniques for team work and social participation in the promotion of the use of artistic heritage.
- Select the most appropriate technological application to make a heritage resource culturally dynamic.
- Distinguish between the different institutional focuses in defining the object of study of artistic cultural heritage.
Contents
In this way the main contents refer to:
- Both architecture (urbanplanning) and tourism: The territory, the architectural history and the relationship with tourism, the architectural work as a tourist reference. Constructive materials as an element of tourist attraction. Graphic and industrial design as a potential component of the tourist offer.
- Like art, museums and tourism promotion: The current panorama of museums and their function as more than just cubicles of artistic works. The tourist treatment of museums and artistic heritage.
- As well as the interpretation as a mediator of culture in heritage spaces, whether civil or religious buildings, interpretation centres, museums and/ or foundations, among other spaces: Value for the most noteworthy elements of such spaces, as well as the management and use of group dynamics and communication techniques for the promotion of artistic heritage. Universal accessibility a new concept applicable to all types of audiences
- Not forgetting the projects and artistic manifestations as a component or potential component of the tourist offer: music, theatre and cinema. Music as a component or potential component of the heritage tourist offer. Location and globalization, the musical reality and the existing offer, the recovery of music, the performing arts as axes for new heritage tourism activities. Cinema as a tourist resource, movies and series with more impact, theaters as spaces of heritage tourist activity.
- Being the tourist destinations of art, the works and their artists, the new technological applications related to the heritage and the presence of artists as an added value in heritage tourist destinations.
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Study | 72.5 | 2.9 | 2, 3, 4, 5, 8, 9, 10 |
| Oral Presentations, Works | 23.5 | 0.94 | 3, 4, 6, 8, 9 |
| Classroom | 26 | 1.04 | 1, 5, 7, 8, 9, 10 |
| Workshop | 22 | 0.88 | 1, 3, 4, 5, 6, 7, 8 |
The teaching methodologies to be used in this module will be a combination of:
- Exhibition classes
- Classroom and out-of-the-classroom practices
- Visits to cultural management companies, fieldwork outings*
- Tutorials
- Reading articles, reports and books of interest
- Personal study
This subject allows the use of AI technologies as an integral part of the submitted work, provided that the final result reflects a significant contribution from the student in terms of analysis and personal reflection. The student must clearly (i) identify which parts have been generated using AI technology; (ii) specify the tools used; and (iii) include a critical reflection on how these have influenced the process and final outcome of the activity.
Lack of transparency regarding the use of AI in the assessed activity will be considered academic dishonesty; the corresponding grade may be lowered, or the work may even be awarded a zero. In cases of greater infringement, more serious action may be taken.
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Oral Presentations, Works | 35% | 4 | 0.16 | 2, 3, 4, 6, 8, 9 |
| Attendace and active participation | 20% | 0 | 0 | 1, 3, 5, 7, 8, 9 |
| Synthesis tests | 10% | 2 | 0.08 | 2, 5, 7, 10 |
| Works delivery | 35% | 0 | 0 | 1, 3, 5, 6, 7, 8, 9, 10 |
The evaluation system is based on:
- Obligation of classroom assistance with a minimum of 80% and active participation
- Work Delivery
- Oral Defence of the Works
- Synthesis Tests
Irregularities in an assessment activity
Any irregularity committed during an assessment activity (including academic fraud, plagiarism or the improper use of AI, unless such use has been expressly authorized) will result in a grade of 0 for that assessment activity.
Where obtaining a minimum grade in that assessment is an essential requirement for passing the course, or where multiple irregularities occur in different assessment activities within the same course, the student's final grade for the course will be 0.
In addition, disciplinary proceedings may be initiated against any student who commits any of these irregularities.
Bibliography
ABRIL, Maria (2014). Del guía de masas al guía especializado. Una nueva propuesta de visitas turísticas guiadas en Barcelona. Tourism and Hospitality International Journal, (2), 136-155.
BALLART, Josep, & TRESSERRAS, Jordi (2019). Gestión del patrimonio cultural. Ariel.
BORTOLOTTO, Chiara (Ed.). (2020). The Routledge companion to intangible cultural heritage. Routledge.
HARRISON, Rodney (2020). Heritage futures: Comparative approaches to natural and cultural heritage practices. UCL Press.
MOSCARDO, Gianna (2020). Interpretation and the visitor experience: New approaches to heritage communication. Journal of Heritage Tourism.
SMITH, Laurajane (2021). Emotional heritage: Visitor engagement at museums and heritage sites. Routledge.
UNESCO (2022). Basic texts of the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage. UNESCO.
ZHU, Yujie (2021). Heritage tourism: From problems to possibilities. Cambridge University Press.
ZILLINGER, Malin, & JONASSON, Mikael (2022). The role of tour guides in sustainable tourism development: A review. Tourism Geographies.
Software
At Moodle Platform
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TEm) Theory (master) | 1 | Spanish | second semester | afternoon |