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Didactic Mediation of Language and Creation of Literary-Tourism Products

Code: 44171
Credits: 6
2026/2027
Degree programme Type Course
Tourism Management in Cultural Heritage OB 1

Contact lecturer

Name :
Esteve Dot Jutglà
Email :
esteve.dot@uab.cat

Teaching staff

Giuseppe Simone Pedote
David Revelles Soriano
Santiago Tejedor Calvo
Monica Molina Hoyo

Teaching staff (external to UAB)

Núria Giralt Anduix

Group languages

You can consult this information at the end of the document.

Prerequisites

There are no prerequisits

Objectives

This course aims to provide students with the conceptual and methodological tools necessary for the interpretation, documentation, and communication of the literary and cultural resources of a territory, as well as for the design of tourism products based on literature, language, and cultural landscapes.

The course explores the relationship between literature, territory, memory, and cultural identity, and introduces methodologies related to cultural mediation, cultural journalism, and tourism communication, with particular emphasis on the construction of destination narratives through texts, photography, audiovisual resources, and digital tools.

The course also incorporates the principles of inclusive and accessible tourism, promoting the design of cultural experiences adapted to diverse audiences from a participatory, sustainable, and socially responsible perspective.

Learning outcomes

  1. Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
  2. Be able to continue learning autonomously.
  3. Manage and develop original contributions in the framework of theoretical research and/or practical application.
  4. Select and evaluate texts and oral resources (audios, videos, etc.) as tools to bring the public closer to cultural tourism.
  5. Analyse and evaluate the literary works that form part of new cultural tourist products.
  6. Recognise the different components of travel literature and its relation to cultural heritage for tourism.
  7. Use bibliographical information to provide information about cultural heritage and in proposals for tourist products.
  8. Programme cultural heritage activities based on manifestations of language and literature.
  9. Explain the criteria and procedures for adapting a work of literature to a cultural-tourist activity.
  10. Recognise the value of language and literature as transmitters of cultural identity in a region.
  11. Evaluate new communicative dimensions offered by the digital revolution applied to tourist heritage resources.

Contents

The main contents refer to:

  • Both Tourism and Language: The lexicon specialized in tourist issues related to tangible and intangible heritage. Phraseology and culture. Translation, and dictionaries related to tourist activity. Tourism and the internet, the characteristics of the language on the network. Traveler blogs.Landscape and territorial narratives.
  • As to Tourism and Literature: Literary tourism, history of the book, and the revision of the current situation of the book as an axis for heritage tourism products. Coffee as a literary place, literary parks, book and bond with visitor – reader. Author literature connected to the territory. Places associated with the lives of the authors, and the characters of literary works, as well as the territory where the work is produced, both locally, nationally and internationally.
  • With special emphasis on literary routes: The author, the work, reality and fiction as axes for a tourist heritage product adapted to the needs of cultural tourists.
  • As well as inclusive cultural tourism, accessibility, and project development.

Learning activities and methodology

Title Hours ECTS Learning outcomes
Workshop 22 0.88 2, 3, 5
Tutoring 23.5 0.94 1, 4, 5, 9, 11
Study 72.5 2.9 2, 3, 4, 6, 7, 8, 9, 10
Classroom 26 1.04 2, 7, 9, 10

The teaching methodologies to be used in this module will be a combination of:

  • Exhibition classes
  • Classroom and out-of-the-classroom practices
  • Visits to cultural management companies, fieldwork outings*
  • Tutorials
  • Reading articles, reports and books of interest
  • Personal study

This subject allows the use of AI technologies as an integral part of the submitted work, provided that the final result reflects a significant contribution from the student in terms of analysis and personal reflection. The student must clearly (i) identify which parts have been generated using AI technology; (ii) specify the tools used; and (iii) include a critical reflection on how these have influenced the process and final outcome of the activity.

Lack of transparency regarding the use of AI in the assessed activity will be considered academic dishonesty; the corresponding grade may be lowered, or the work may even be awarded a zero. In cases of greater infringement, more serious action may be taken.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title Weight Hours ECTS Learning outcomes
Work delivery 35% 0 0 3, 4, 7, 10
Synthesis Tests 10% 2 0.08 5, 6, 7, 8, 9, 10
Attendance and active participation in class 20% 0 0 1, 2, 9, 11
Oral Presentation Works 35% 4 0.16 1, 2, 5, 6, 11

The evaluation system is based on:

  • Obligation of classroom assistance with a minimum of 80%
  • Work Delivery
  • Oral Defence of the Works
  • Synthesis Tests

Irregularities in an assessment activity

Any irregularity committed during an assessment activity (including academic fraud, plagiarism or the improper use of AI, unless such use has been expressly authorized) will result in a grade of 0 for that assessment activity.

Where obtaining a minimum grade in that assessment is an essential requirement for passing the course, or where multiple irregularities occur in different assessment activities within the same course, the student's final grade for the course will be 0.

In addition, disciplinary proceedings may be initiated against any student who commits any of these irregularities.


Bibliography

ADIE, Bailey Ashton (2024). Cultural heritage tourism: A future for sustainable development? A C. M. Hall (Ed.), The Wiley Blackwell companion to tourism. Wiley.

DARCY, Simon, i DICKSON, Tracey J. (2009). A whole-of-life approach to tourism: The case for accessible tourism experiences. Journal of Hospitality and Tourism Management, 16 (1), 32–44.

GARRIGA, Cecilio (2015). Historia del léxico y lexicografía especializada: el Diccionario industrial; artes y oficios de Europa y América (1888-1891) de Camps y Armet como Fuente. Études Romanes de Brno. Vol.1, núm. 36. 61-84

HOPPEN, Anne, BROWN, Lorraine, & FYALL, Alan (2014). Literary tourism: Opportunities and challenges for the tourism industry. Journal of Hospitality and Tourism Management, 20, 37–44.

LLAMAS, María (2021). Rutas literarias: Una propuesta didáctica para la educación literaria y patrimonial. Trea

MACLEOD, Nicola E. (2024). Literary fiction tourism: Understanding the practice of fiction-inspired travel. Routledge.

MAGADÁN, Marta & RIVAS, Jesús (2011). Turismo literario. Septem Ediciones.

RIVAS, Manuel (2015). El periodismo es un cuento. Alfaguara.

SALMON, Christian (2008). Storytelling: La máquina de fabricar historias y formatear las mentes. Península.

UNITED NATIONS WORLD TOURISM ORGANIZATION. (2021). Accessible tourism: A key opportunity for responsible and sustainable tourism. UNWTO.

Software

At Moodle platform

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching Group Language Semester Shift
(TEm) Theory (master) 1 Spanish second semester afternoon