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Instruments of Regional-Heritage Tourism Management

Code: 44169
Credits: 6
2026/2027
Degree programme Type Course
Tourism Management in Cultural Heritage OB 1

Contact lecturer

Name :
Esteve Dot Jutglà
Email :
esteve.dot@uab.cat

Teaching staff

Roger Calaf Ferre
Francesc Romagosa Casals
Asunción Blanco Romero
Esteve Dot Jutglà

Group languages

You can consult this information at the end of the document.

Prerequisites

There are not prerequisites

Objectives

The aim of this module is to delve into the relationship between tourism, heritage, and territory, providing the knowledge and tools necessary for its management. It addresses the structure of tourism activity applied to cultural heritage, the tourist territorial offer and its heritage resources, the analysis of tourism demand, the use of digital technologies (e-tourism), and the design of interpretation strategies and sustainable, accessible tourism products adapted to the territory's heritage resources. The module explores new trends in cultural tourism, with particular attention to food and wine as a heritage resource and to new ways of understanding the tourist experience and its impact on the territory.

Learning outcomes

  1. Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
  2. Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
  3. Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
  4. Identify sources of information on current tourist affairs and its demand related to regional tourism management on a national and international scale.
  5. Analyse the heritage of a specific region to establish the most appropriate strategies for promoting it , on both a national and international scale.
  6. Describe the main theoretical and methodological contributions in the existing relationships between tourism, humanities and territory.
  7. Relate the social representativeness of tourist heritage resources to tourism-cultural motivations.
  8. Identify the characteristics, motivation and expectations of tourist demand in the regional in which it is produced.
  9. Propose and describe tourist content relating to heritage with strategies for local sustainable development.
  10. Apply social dynamics linked to heritage resources for tourism in the profession of tourist guide in a region.
  11. Identify the bases on which the interpretation of heritage is based to apply them to the promotion of the use of heritage resources for tourism.
  12. Propose expositive forms linked to new technologies to obtain smoother and more effective communication in the promotion of tourist heritage resources.
  13. Assume responsibilities and decisions critically and autonomously.

Contents

The contents of this module are as follows:

  1. Tourism and Territory. The tourist system and the image of the destinations and resources of the 21st century. The impacts that tourism currently has on the territory and heritage and how it evolves towards a more sustainable and responsible tourism when it comes to managing the knowledge that is referred to both.
  2. Enogastronomy, new ways of understanding tourism and the impacts it has on the territory.
  3. Smart tourist destinations and the application of new technologies, with special emphasis on the needs of a totally changing and experience demand.
  4. The methodologies and theories that can be applied in the relationship tourism - arts and humanities - territory

Learning activities and methodology

Title Hours ECTS Learning outcomes
Study 72.5 2.9 3, 5, 11
Workshop 22 0.88 4, 5, 9
Classroom 26 1.04 1, 6, 7, 8, 9, 10
Tutoring 23.5 0.94 2, 12, 13

The teaching methodology to be used will be a combination of exposition classes, classroom and out-of-classroom practices, cooperative learning, tutorials, article readings, reports and books of interest, workshop and group dynamics

The language to be used will be Spanish.

This subject allows the use of AI technologies as an integral part of the submitted work, provided that the final result reflects a significant contribution from the student in terms of analysis and personal reflection. The student must clearly (i) identify which parts have been generated using AI technology; (ii) specify the tools used; and (iii) include a critical reflection on how these have influenced the process and final outcome of the activity.

Lack of transparency regarding the use of AI in the assessed activity will be considered academic dishonesty; the corresponding grade may be lowered, or the work may even be awarded a zero. In cases of greater infringement, more serious action may be taken.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title Weight Hours ECTS Learning outcomes
Active participation in class 20% 0 0 1, 3, 10, 11, 12, 13
Synthesis Tests 10% 2 0.08 1, 6, 7, 8
Oral Presentation Works 35% 4 0.16 2, 3, 6, 7, 10
Work delivery 35% 0 0 2, 3, 4, 5, 6, 9, 12

The evaluation system is based on:

  1. Active participation in class is worth 20% of the overall mark for the module (participation includes the need for 80% attendance).
  2. Submission of assignments, workshops, specialised outings: 35% of the overall mark for the module
  3. Oral defence of assignments, 35% of the overall mark for the module.
  4. Synthesis Tests: 10% of the overall mark for the module.

Irregularities in an assessment activity

Any irregularity committed during an assessment activity (including academic fraud, plagiarism or the improper use of AI, unless such use has been expressly authorized) will result in a grade of 0 for that assessment activity.

Where obtaining a minimum grade in that assessment is an essential requirement for passing the course, or where multiple irregularities occur in different assessment activities within the same course, the student's final grade for the course will be 0.

In addition, disciplinary proceedings may be initiated against any student who commits any of these irregularities.


Bibliography

Basic references

BLANCO, Asunción et al. (2021). Diccionario de Turismo. Ed. Cátedra. Madrid.

COHEN, Carolina; BENSENY, Graciela (2016). Turismo y Territorio. Un abordaje teórico desde los conceptos: recursos territoriales y atractivos turísticos. In Lan, Diana, (Ed.), Geografías en diálogo. Aportes para la reflexión (pp.35-41). Buenos Aires.

CANOVES, Gemma; BLANCO-ROMERO, Asunción; PRAT, JM. & VILLARINO, M. (eds.) (2017). Turismo de interior en España. Productos y dinámicas territoriales. Publicaciones de la Universidad de Valencia, Valencia.

DONAIRE, José Antonio & POCH, Manel (Eds.). (2024). Un nou turisme per a un nou escenari. Generalitat de Catalunya, Institut d'Estudis de l'Autogovern.

JIMÉNEZ, Arturo, RICO, Elisa, & MOLTÓ, Enrique (2023). Análisis de la cadena de valor del turismo gastronómico y sus relaciones desde un enfoque territorial: criterios de funcionalidad y jerarquización. Boletín de la Asociación de Geógrafos Españoles, 97.

LÓPEZ, Francisco, VERA, Juan Francisco, TORRES, Antonio, & IVARS, Josep Antoni (2022). El turismo, ¿fin de época? Desafíos de España como destino turístico en un nuevo escenario. Publicacions de la Universitat de València.

RICHARDS, Greg (2025). Cultural Tourism: An Integrative Review. Tourism & Management Studies, 21(4), 19-31.

ROMAGOSA, Francesc, DOT, Esteve, MLAKAR, Anja & GORENAK, Mitja (2025). Sustainability in European luxury tourism companies: An analysis of practices and managerial perspectives. Tourism Review, 80(2), 497-512.

VERA, José Fernando (coord.) (2011). Análisis territorial del turismo y planificación de destinos turísticos. Ed. Tirant lo Blanc, València.

Software

In moodle platform

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching Group Language Semester Shift
(TEm) Theory (master) 1 Spanish first semester afternoon