Important notice
The course guide is provisional.
The PDF version of the course guide may take a few days to become available in the DDD.

Master's Dissertation
Code: 44117Credits: 10
| Degree programme | Type | Course |
|---|---|---|
| Strategic Planning in Advertising and Public Relations | OB | 1 |
Contact lecturer
- Name :
- María Luz Barbeito Veloso
- Email :
- mariluz.barbeito@uab.cat
Teaching staff
- Montse Vidal Mestre
- David Roca Correa
- Juan José Perona Páez
- Maria Leonor Balbuena Palacios
- Estrella Barrio Fraile
- Elaine Aparecida Lopes Da Silva
- David Badajoz Dávila
- Leila Mohammadi
- Carolina Serra Folch
- Anna Fajula Payet
- Ana María Enrique Jimenez
- Antonio Rodriguez Rios
- Patrícia Lazaro Pernias
- Ileana Lis Zeler
Group languages
You can consult this information at the end of the document.
Prerequisites
There are no prerequisites for taking the course.
Objectives
The objectives of this module are:
-Carry out a research/project that offers an unprecedented contribution in the field of communication. The work may follow the approach of applied research, within the framework of the research tasks inherent to strategic planning in advertising or public relations, or it may consist of theoretical research on strategic communication.
-Verify the acquisition of the knowledge and skills associated with the master's degree.
-Acquiring experience in the development of scientific research, so that students who wish to do so can carry out doctoral research in the future.
Learning outcomes
- Evaluate the different variables of advertising effectiveness.
- Distinguish the best sources of information, based on the research objectives set.
- Draw the most significant conclusions in a research project.
- Take part in research projects and scientific collaboration.
- Successfully defend the master's dissertation before a committee.
- Develop a plan for effective communication.
- Make a good diagnosis of a brand's communication problems.
- Know and use the contributions of women and gender studies in the discipline.
- Know how to use inclusive and non-sexist language.
- Learn to make visible the contributions made by women in all areas of society and consider their experience as a documentary source of primary importance.
- Identify and question the biases, stereotypes and gender roles in the discipline and in professional practice.
- Know how to carry out an adequate and informative treatment of sexist violence, excluding elements which could create unhealthy interest and avoiding banality.
- Know how to collect, systematise, conserve and disseminate information about women, works written by women, documents referring to the laws and policies of equality and those generated by research into gender studies, evaluating gender bias which may be included in existing searches and descriptors.
- Know how to distinguish in theoretical and empirical analyses the effects of sex and gender variables.
- Know how to identify the intersection of gender inequality with other inequalities (age, class, race, sexuality and identity/gender expression, functional diversity etc.).
- Identify and be able to analyse the structure causes and effects of violence against women and other gender violence.
- Know how to undertake research with a gender perspective.
- Identify the contributions of gender study to the research topic.
- Know how to create and use qualitative and quantitative indicators including statistics to gain a better understanding of gender inequalities and differences in the needs, conditions, values and aspirations of women and men.
Contents
Students will have to carry out and defend an original work that meets the academic parameters and requirements of a scientific research. To develop the Master's Thesis (*TFM) and ensure an optimum level of quality, students have an academic tutor (with a doctorate degree) who will guide them throughout the module in each of the stages of the development of the proposal.
The calendar of procedures related to the *TFM is established by the Faculty of Communication Sciences and its published annually on the Faculty's website.
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Tutorials with the TFM tutor | 7 | 0.28 | 1, 2, 3, 4, 6, 7, 8, 9, 11, 13, 17 |
| Student personal work | 240 | 9.6 | 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18 |
The Master’s programme coordination will be responsible for managing the topic proposals submitted by students and for assigning the corresponding supervisors.
The supervision of the Master’s Dissertation (TFM) by the supervisor will be conducted through regular meetings, either in person and/or online, whose purpose will be to guide students in defining their topic and to monitor the progress of their work.
During the first tutorial meeting, the proposed topic of the dissertation will be agreed upon, the conditions of supervision will be established, and a timetable for tasks and submissions will be set.
Throughout the process, a minimum of three compulsory follow-up tutorial meetings, in addition to the initial one, will be held to review the progress of the work. Students will be required to sign the corresponding supervision record. The supervisor may schedule additional tutorials, which will be agreed in advance.
Students must submit materials or work progress at least one week prior to the scheduled tutorial meeting. Failure to comply with this requirement, or the submission of materials that do not meet the required minimum academic standards, may result in the tutorial not being considered as completed.
Prior to the final submission of the dissertation, students must provide the supervisor with the complete final draft at least 20 days before the official submission deadline, in order to allow for a full review and the incorporation of any necessary corrections and revisions.
The monitoring of the dissertation involves both attendance at tutorial meetings and compliance with the agreed tasks and submissions within the established deadlines.
The detailed timetable, including the content of the different sessions, will be presented on the first day of the course and will also be available on the course’s Virtual Campus, where students will find teaching materials deemed appropriate by the teaching staff, as well as all the information necessary for the proper completion of the course. In the event of a change in the teaching modality due to force majeure, in accordance with the competent authorities, the teaching staff will inform students of any changes to the course schedule and teaching methods.
The specific requirements of the dissertation (structure, length and formal aspects) can be consulted on the website of the Faculty of Communication Sciences.
Note: The content of the course will take into account gender perspective considerations and the use of inclusive language.
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Content and public defense of the TFM | 100 | 3 | 0.12 | 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19 |
Evaluation of the Master's Thesis
The examining panel will award 70% of the final mark. The student’s supervisor will prepare an assessment report authorising the defence and will award the remaining 30% of the final mark.
The assessment of the Master’s Dissertation (TFM) is based on the following elements:
- Supervisor’s report (rubric) (30% of the final mark)
- This report assesses both the dissertation as a whole (use of theoretical frameworks, methodology, practical proposal, formal aspects, etc.) and the student’s engagement in the supervision process.
- Examining panel report (rubric), composed of two members holding a doctoral degree (70% of the final mark)
- This report assesses both the dissertation as a whole (use of theoretical frameworks, methodology, practical proposal, formal aspects, etc.) and the oral presentation delivered during the defence of the dissertation.
The rubric documents are public and can be consulted on the website of the Faculty of Communication Sciences.
Not assessed (“Not assessed” status)
The Master’s Dissertation will be awarded a “Not assessed” classification if any of the following three circumstances apply, as it is considered that the student has not provided sufficient evidence for assessment (Art. 266.9 of the UAB Academic Regulations):
- The supervisor considers that the work does not meet the minimum requirements to be presented and assessed.
- The student does not satisfactorily complete the three compulsory tutorials and does not have the supervisor’s approval.
- The student does not submit the dissertation by the deadline established in the faculty’s academic calendar.
This course/module does not provide for a single-assessment system.
Resit (retake)
According to Article 261 of the UAB Academic Regulations, the Master’s Dissertation is not eligible for resit.
Plagiarism
Should a student commit any irregularity that could lead to a significant change in the mark for an assessment, that assessment will be marked as 0, regardless of any disciplinary proceedings that may be initiated. Should several irregularities occur in the assessment tasks for the same module, the final mark for that module will be 0.
Use of Artificial Intelligence
For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for support tasks, such as literature or information searches, text proofreading or translation, the generation of images/illustrations or graphics, and/or as support in the use of data processing software.
Students must clearly identify any parts generated using these technologies, specify the tools used, and include a critical reflection on how these tools have influenced both the process and the final outcome of the work.
Lack of transparency regarding the use of AI in this assessed activity will be considered a breach of academic integrity and may result in partial or total penalties to the mark, or more serious sanctions in severe cases.
Academic misconduct
Any irregularity in an assessment activity (academic fraud, plagiarism or improper use of AI, unless explicitly authorised in the course guide) that may lead to a significant alteration of the mark will result in the activity being graded 0.
If the course guide establishes that obtaining a minimum mark in this assessment activity is a requirement for passing the course, or if multiple irregularities occur within the same course, the final mark for the course will be 0.
In addition, disciplinary proceedings may be initiated against the student.
Any student suspected of having submitted work generated by AI, produced by others, or copied; including AI-generated content without proper citation; or exceeding the permitted uses, may be required to provide preparatory work or other materials demonstrating that the work is original and of their own authorship. They may also be asked to explain or justify their work separately.
Teaching staff may also use AI detection systems or carry out any verification procedures they consider appropriate. If, following these checks, irregularities are confirmed, the work may be graded 0 and the student may be subject to further disciplinary measures.
Bibliography
Support document: Guide for the preparation of the Master's Thesis. Course 2026-2027 (available in the TFM module in the Virtual Campus).
Software
No specific programming is required.
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TFMm) Treball de fi de màster | 1 | Spanish | second semester | afternoon |