Important notice
The course guide is provisional.
The PDF version of the course guide may take a few days to become available in the DDD.
Hotel Information and Business Game Systems
Code: 43414Credits: 6
| Degree programme | Type | Course |
|---|---|---|
| Hotel Management | OB | 1 |
Contact lecturer
- Name :
- Víctor Gimenez Garcia
- Email :
- victor.gimenez@uab.cat
Teaching staff
- Daniel Blabia Girau
- Juan Marimon Fabregas
- Xavier Verge Mestre
Teaching staff (external to UAB)
- Fernando Remolina
Group languages
You can consult this information at the end of the document.
Prerequisites
There are no prerequisites for taking the subject
Objectives
The module shows, from a managerial point of view, the different information systems that can be useful in the hotel sector and how management can use them to improve operational management and decision making. The module ends with a hotel business game, something relatively common in general management business masters, but not so much in hotel management. During the simulation, the students organize themselves in teams and are assigned the integral management of a hotel, so that they compete with each other using a powerful computer simulator making decisions in different periods of time on different topics developed in the master.
The objectives are:
- To introduce students to the concepts associated with IS and IT in large corporations
- To learn how large business information systems (ERP) can be applied in the hotel sector
- To know in an applied way relevant PMS in the market
- To apply the knowledge acquired in the rest of the modules, in an integrated and competitive way, through a specific business game of the hotel sector
Learning outcomes
- Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
- Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
- Continue the learning process, to a large extent autonomously.
- Develop management and leadership skills.
- Work in interdisciplinary teams.
- Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
- Solve problems in new or little-known situations within broader (or multidisciplinary) contexts related to the field of study.
- Study how ICT can contribute to integrated international management, including measures for gaining customer loyalty.
- Know the main corporate management systems: enterprise resource planning, customer relationship management, supply chain management and business intelligence.
- Choose the most suitable Property Management System (PMS) for a hotel business.
- Know the latest trends in online business.
- Acknowledge the importance of cybersecurity in the hotel industry.
- Know the potential of information systems for integrating the different management areas of a global hotel corporation, thus increasing management efficiency.
Contents
- Basic concepts of information systems and technologies
- TICs planning
- Information systems for integrated management of company resources
- Outsourcing of TICs services
- PMS (hotel management systems). Business intelligence (BI) and customer relationship management (CRM) systems
- Hotel business game
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Theory classes | 40 | 1.6 | |
| Study, case studies preparation and exams | 45 | 1.8 | |
| Business game lectures and teacher advice | 64.5 | 2.58 |
Teaching language: Spanish
The teaching methodology is based on different activities:
- Lectures where the teachers will present the general topics, cases / exercises will be resolved / discussed and debates will be held between students on exposed and previously read or explained topics
- Exams
- Case studies / computer sessions
- Team competition managing your own hotel through a hotel business game
- Personalized advice with the teacher, both individual and group
In this course, the use of Artificial Intelligence (AI) technologies is not allowed in any of its phases. Any assignment containing AI-generated content will be considered a breach of academic integrity and may result in partial or full penalization of the activity's grade, or more severe sanctions in serious cases
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Business game grade | 45% | 0 | 0 | 1, 2, 3, 4, 5, 6, 13 |
| BI and CRM project | 45% | 0 | 0 | 1, 2, 3, 6, 7, 8, 9, 10, 11, 12, 13 |
| Business game exam | 10% | 0.5 | 0.02 | 3, 9 |
This subject/module does not offer the option for comprehensive evaluation
The commission of any irregularity in an assessment activity (academic fraud, plagiarism, or improper use of AI, unless such use is expressly authorized in the course guide) that could lead to a significant variation in the grade will result in that activity being graded with a 0. If the course guide stipulates that passing the subject requires obtaining a minimum grade in that assessment activity, or if several irregularities occur in the assessment activities of the same subject, the final grade for that subject will be 0. Independently of this, disciplinary proceedings may be initiated against any student who commits any of these irregularities.
To pass the course the student must attend a minimum of 80% of the lectures. In order to attend the recovery exam, a minimum grade of 3.5 must be obtained in the first exam sitting.
Bibliography
- Tesone, DV (2005). Hospitality Information Systems and E-Commerce. John Wiley & Sons Inc.
- Materials Cessim per Hospitality game (www.cesim.com)
Software
Microsoft Excel, Power BI, MailChimp, CRM, Cesim Hospitality Simulator
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TEm) Theory (master) | 1 | Spanish | second semester | afternoon |
| (TEm) Theory (master) | 2 | Spanish | second semester | afternoon |