Learning outcomes

• CM08 (Apply innovative strategies following ethical principles of truthfulness in the dissemination and visibility of a cultural project. .) Apply innovative strategies following ethical principles of truthfulness in the dissemination and visibility of a cultural project. .
• CM09 (Propose intercultural communication strategies that promote respect and inclusion of cultural and gender differences.) Propose intercultural communication strategies that promote respect and inclusion of cultural and gender differences.
• KM14 (Identify the main audiovisual languages and techniques used in different genres and formats, such as series, films, documentaries and commercials, through viewing and critical analysis of selected fragments.) Identify the main audiovisual languages and techniques used in different genres and formats, such as series, films, documentaries and commercials, through viewing and critical analysis of selected fragments.
• KM15 (Identify the persuasion strategies used in texts and discourses of different formats, such as essays, articles and literary narratives, with the aim of encouraging critical reflection.) Identify the persuasion strategies used in texts and discourses of different formats, such as essays, articles and literary narratives, with the aim of encouraging critical reflection.
• KM16 (Recognise the role of women screenwriters and filmmakers, valuing their creative contributions and their influence on the representation of identities, narratives and cultural discourses.) Recognise the role of women screenwriters and filmmakers, valuing their creative contributions and their influence on the representation of identities, narratives and cultural discourses.
• SM12 (Interpret how the media influence culture, both in formats (image or word) and in its material and technological form.) Interpret how the media influence culture, both in formats (image or word) and in its material and technological form.
• SM13 (Analyse the relationship between mediation, representation and culture in the media.) Analyse the relationship between mediation, representation and culture in the media.
• SM14 (Distinguish between frequent and normative linguistic uses using descriptive and prescriptive tools.) Distinguish between frequent and normative linguistic uses using descriptive and prescriptive tools.
• SM15 (Use the appropriate communication style for communication media, such as reports, presentations, digital texts, podcasts, audiovisual scripts, etc., considering the purpose, the audience and the medium.) Use the appropriate communication style for communication media, such as reports, presentations, digital texts, podcasts, audiovisual scripts, etc., considering the purpose, the audience and the medium.
• SM16 (Generate oral speeches and written texts demonstrating mastery of the different phases for their elaboration: definition of objectives, planning, organisation and correction of the contents.) Generate oral speeches and written texts demonstrating mastery of the different phases for their elaboration: definition of objectives, planning, organisation and correction of the contents.
• SM17 (Create communicative products through the use of digital tools, such as word processors, image, audio or video editors.) Create communicative products through the use of digital tools, such as word processors, image, audio or video editors.