
Oral and Written Communication Strategies
Code: 108160Credits: 6
| Degree programme | Type | Course |
|---|---|---|
| Humanities and Management of Culture | FB | 1 |
Contact lecturer
- Name :
- María Teresa Cantillo Nieves
- Email :
- teresa.cantillo@uab.cat
Teaching staff
- Ignasi Moreta Tusquets
Group languages
You can consult this information at the end of the document.
Prerequisites
Students should have knowledge of Catalan and Spanish equivalent to a C1.
Objectives
This course is designed to give students the tools and strategies needed for effective oral and written communication in the cultural field. Through a theoretical-practical approach, students will learn how to design, implement, and evaluate communication projects that promote culture, heritage, and the arts. Both the technical aspects of communication and strategies for effective and ethical dissemination of cultural content will be covered. In addition, new trends in digital communication will be explored.
Learning outcomes
- CM08 (Apply innovative strategies following ethical principles of truthfulness in the dissemination and visibility of a cultural project. .) Apply innovative strategies following ethical principles of truthfulness in the dissemination and visibility of a cultural project. .
- CM09 (Propose intercultural communication strategies that promote respect and inclusion of cultural and gender differences.) Propose intercultural communication strategies that promote respect and inclusion of cultural and gender differences.
- KM14 (Identify the main audiovisual languages and techniques used in different genres and formats, such as series, films, documentaries and commercials, through viewing and critical analysis of selected fragments.) Identify the main audiovisual languages and techniques used in different genres and formats, such as series, films, documentaries and commercials, through viewing and critical analysis of selected fragments.
- KM15 (Identify the persuasion strategies used in texts and discourses of different formats, such as essays, articles and literary narratives, with the aim of encouraging critical reflection.) Identify the persuasion strategies used in texts and discourses of different formats, such as essays, articles and literary narratives, with the aim of encouraging critical reflection.
- KM16 (Recognise the role of women screenwriters and filmmakers, valuing their creative contributions and their influence on the representation of identities, narratives and cultural discourses.) Recognise the role of women screenwriters and filmmakers, valuing their creative contributions and their influence on the representation of identities, narratives and cultural discourses.
- SM12 (Interpret how the media influence culture, both in formats (image or word) and in its material and technological form.) Interpret how the media influence culture, both in formats (image or word) and in its material and technological form.
- SM13 (Analyse the relationship between mediation, representation and culture in the media.) Analyse the relationship between mediation, representation and culture in the media.
- SM14 (Distinguish between frequent and normative linguistic uses using descriptive and prescriptive tools.) Distinguish between frequent and normative linguistic uses using descriptive and prescriptive tools.
- SM15 (Use the appropriate communication style for communication media, such as reports, presentations, digital texts, podcasts, audiovisual scripts, etc., considering the purpose, the audience and the medium.) Use the appropriate communication style for communication media, such as reports, presentations, digital texts, podcasts, audiovisual scripts, etc., considering the purpose, the audience and the medium.
- SM16 (Generate oral speeches and written texts demonstrating mastery of the different phases for their elaboration: definition of objectives, planning, organisation and correction of the contents.) Generate oral speeches and written texts demonstrating mastery of the different phases for their elaboration: definition of objectives, planning, organisation and correction of the contents.
- SM17 (Create communicative products through the use of digital tools, such as word processors, image, audio or video editors.) Create communicative products through the use of digital tools, such as word processors, image, audio or video editors.
Contents
1. Old debates in the field of language
1.1 Between ultra-genuineness and indifference. Language and adstratum. Contamination and evolution.
1.2 Inclusive language
2. Formal oral discourse in the cultural field
2.1 Theoretical foundations. Oratory. The stages of oratory: inventio, dispositio, elocutio, memoria, actio.
2.2 Non-verbal, paralinguistic, and verbal elements of a formal oral discourse. Support elements of formal oral discourse.
2.3 Issues of phonetics and diction.
3. Academic Writing
3.1 Theoretical Foundations: what differentiates academic writing from other forms of discourse. Specific features of academic writing.
3.2 Dealing with sources in academic writing: quotations, notes, and references; bibliographies and source lists; citation and plagiarism; editions of the classics (annotated, critical, and others).
3.3 Distinction between the state of the art and research that advances knowledge.
3.4 Academic prose, essayistic prose: continuities and discontinuities between different ways of approaching knowledge.
4. The structure of the written text
4.1 Planning, organizing, and revising the text.
4.2 Textual coherence and cohesion.
4.3 Connectors.
5. Grammatical competence
5.1 Morphology, syntax and vocabulary.
5.2 Common mistakes.
5.3 Main reference tools.
6. Pragmatic competence
6.1 Text typology: genre and register.
6.2 Suitability and style for different communication forms.
6.3 Exposition, narration, description, and argumentation.
7. Orthotypography
7.1 Punctuation: general principles.
7.2 Uses of quotation marks, italics, and other typographic marks.
7.3 Numerals, abbreviations, uppercase and lowercase letters.
8. Digital communication
8.1 General guidelines for digital communication.
8.2 Specific aspects of digital writing.
8.3 Characteristic elements of digital media.
9. Plain and accessible language
9.1 Principles of plain language.
9.2 Textual accessibility and easy read.
9.3 Professional applications of plain and accessible language.
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Preparation of assignments and oral presentations | 75 | 3 | CM08, CM09, KM14, KM15, SM12, SM14, SM15, SM16, SM17 |
| Theoretical-practical classes | 52 | 2.08 | CM08, CM09, KM14, KM15, KM16, SM12, SM13, SM14, SM15, SM16, SM17 |
| Appoiments | 15 | 0.6 | CM08, CM09, KM14, KM15, SM12, SM14, SM15, SM16 |
The learning of this subject by the students is distributed as follows:
-Directed activities (35 %). These activities are divided into lectures and practicals and seminars led by the teacher, in which theoretical explanation will be combined with discussion about the subject matter covered. Active methodologies, such as flipped classroom, will also be used.
-Supervised activities (10 %). These are tutorials scheduled by the teacher, dedicated to the correction and commentary on problems.
-Autonomous activities (50 %). These activities include both the time dedicated to personal study and the completion of assignments and preparation of oral presentations.
-Assessment activities (5 %). The evaluation of the subject will be carried out through oral presentations and written work.
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Oral presentation | 25 | 2 | 0.08 | CM08, CM09, KM15, SM14, SM15, SM16, SM17 |
| Paper in Catalan | 25 | 2 | 0.08 | CM08, CM09, KM15, SM13, SM14, SM15, SM16, SM17 |
| Project | 25 | 2 | 0.08 | CM08, CM09, KM14, KM15, KM16, SM12, SM14, SM15, SM16, SM17 |
| Paper in Spanish | 25 | 2 | 0.08 | CM08, CM09, KM15, SM13, SM14, SM15, SM16, SM17 |
The assessment will consist of the following activities:
-Oral presentation (25 %)
-Preparation of a written paper in Catalan (25 %) and another in Spanish (25 %)
-Project applied to cultural management (25 %)
To pass the course, students must obtain a final grade equal to or greater than 5. It is mandatory to have completed all assessment activities to obtain a passing grade. Committing errors in spelling, vocabulary, morphology, syntax, and expression will incur a penalty of 0.25 each, with no limit, on the final grade for all assessment activities. If the student commits any irregularity that may lead to a significant variation in the grade of an assessment activity, this assessment activity will be graded 0, regardless of the disciplinary process that may be initiated. If multiple irregularities occur in the assessment activities of the same course, the final grade for that course will be 0.
Not assessable
The student will receive the grade of "not assessable" whenever they have not submitted more than 30% of the assessment activities.
Recovery
In order to be eligible for recovery, the student must have been assessed on 2/3 of the total. All assessment activities are recoverable. However, the student will lose the right to recovery if the average of the completed tests, with their corresponding weight, is below 3.5 points. Finally, those assessment activities in which irregularities have been detected (e.g., plagiarism or use of AI) are not recoverable.
Review procedure
At the time of each assessment activity, the professor will inform the students of the procedure and the date for reviewing the grades.
Single assessment
The single assessment will consist of the following activities:
-Video (25 %)
-Preparation of a written paper in Catalan (25 %) and another in Spanish (25 %)
-Project applied to cultural management (25 %)
To pass the course, students must obtain a final grade of 5 or higher. It is mandatory to have completed all assessment activities in order to pass.
Committing spelling, lexical, morphological, syntactic, or expression errors will incur a penalty of 0.25 each, without limit, on the final grade for all assessment activities.
In the event that a student engages in any irregularity that could lead to a significant variation in the grade of an assessment activity, that assessment activity will be graded as 0, regardless of any disciplinary proceedings that may be initiated. If multiple irregularities occur in the assessment activities of the same course, the final grade for that course will be 0.
A student will receive a grade of 'not assessable' if they have submitted less than 30% of the assessment activities.
The recovery procedure is the same as for students with continuous assessment.
AI technologies
This subject entirely prohibits the use of AI technologies in all of its activities. Any submitted work that contains content generated using AI will be considered academic dishonesty; the corresponding grade will be awarded a zero, without the possibility of reassessment. In cases of greater infringement, more serious action may be taken.
Bibliography
AGENCIA EFE (2024): Nuevo libro de estilo urgente. Nuevo Libro del Estilo Urgente
BOSQUE, Ignacio y Violeta DEMONTE (1999): Gramática descriptiva de la lengua española. Madrid: Espasa-Calpe.
CASSANY, Daniel (2021): La cuina de l’escriptura. Barcelona: Edicions 62.
CASTELLÀ, Josep Maria (1992): De la frase al text. Teories de l’ús lingüístic. Barcelona: Empúries.
CLAVE (2002): CLAVE. Diccionario del uso del español actual, 5ª ed., dir. Concepción Maldonado González. Madrid: SM.
Coromines, Joan (1971): «Sobre l’elocució catalana en el teatre i en la recitació», dins Lleures i converses d’un filòleg, Club Editor, Barcelona, p. 94-105.
DEA (1999): Manuel Seco, Olimpia Andrés y Gabino Ramos. Diccionario del español actual. Madrid: Aguilar. https://www.fbbva.es/diccionario/
DPD (2025): Real Academia Española y ASALE, Diccionario panhispánico de dudas. Madrid: Taurus. https://www.rae.es/dpd
DLE (2014): Real Academia Española, Diccionario de la lengua española, 23ª edición. Madrid: Espasa-Calpe. https://dle.rae.es/
GENERALITAT DE CATALUNYA (2010): Majúscules i minúscules. Barcelona: Biblioteca Tècnica de Política Lingüística. Majus.pdf
INSTITUT D’ESTUDIS CATALANS (2016): Gramàtica de la llengua catalana. Barcelona: IEC.
JUNYENT, Carme (ed.) (2013): Visibilitzar o marcar. Repensar el gènere en la llengua catalana. Barcelona: Empúries.
NOGUÉ SERRANO, Neus (2018): La nova normativa a la butxaca. L’Ortografia catalana i la Gramàtica de la llengua catalana: principals novetats. Barcelona: Publicacions de l’Abadia de Montserrat.
PAYRATÓ, Lluís (2010): Pragmàtica, discurs i llengua oral. Introducció a l’anàlisi funCional de textos. Barcelona: UOC.
PUJOL, Josep Maria / Joan SOLÀ (2000): Ortotipografia. Manual de l’autor, l’autoeditor i el dissenyador gràfic. Barcelona: Columna.
REAL ACADEMIA ESPAÑOLA (2009-2011): Nueva gramática de la lengua española. Madrid: Espasa-Calpe. https://www.rae.es/gramática/
REAL ACADEMIA ESPAÑOLA (2010): Ortografía de la lengua española. Madrid: Espasa. https://www.rae.es/ortografía/
REAL ACADEMIA ESPAÑOLA (2018): Libro de estilo de la lengua española. Madrid: Espasa. https://www.rae.es/libro-estilo-lengua-española/
REAL ACADEMIA ESPAÑOLA (2024): Guía panhispánica de lenguaje claro y accesible. Madrid: Espasa. Guía panhispánica de lenguaje claro y accesible
VIDAL, Pau (2021): Nivell Ç. Del català esporuguit al parlant empoderat. Barcelona: Pòrtic.
VILÀ SANASUSANA, Montserrat / Josep M. CASTELLÀ (2014): 10 idees clau: Ensenyar la competència oral a classe. Aprendre a parlar en públic. Graó: Barcelona.
Specific bibliography: Throughout the course, the essential bibliographic references will be provided to enable following the subject.
Software
Microsoft Office or similar.
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TE) Theory | 1 | Catalan/Spanish | first semester | morning-mixed |
| (PAUL) Classroom practices | 1 | Catalan/Spanish | first semester | morning-mixed |