The course combines lectures with an active methodology focused on the practical application of content. Face-to-face sessions are organised as follows:

• Lectures and participatory sessions, presenting the conceptual framework of each block and encouraging student participation through questions, discussion and brief case analysis.
• Case studies and applied exercises: occupancy and revenue indicator calculations, check-in and check-out process simulations, and analysis of real guest experience management situations.
• Hands-on practice with industry tools: basic use of a PMS, revenue management spreadsheets and online reputation management tools.
• Group work: comparative analysis of the operational functioning of a hotel establishment and a non-hotel accommodation typology, applied to one of the course blocks. Groups will present and defend their work in class during the final weeks of the semester.
• Individual and group tutorials for monitoring group work progress and resolving queries.

Independent student work (readings, case preparation, personal study and group work development) accounts for the remaining workload of the course.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

1.Continuous assessment

a) Mid-term exam: 30%

b) Final exam: 30%

c) Individual exercises and case studies: 20%

d) Group work: 20%

In order to average the exam and activity components, students must obtain a minimum grade of 4 out of 10 in the weighted average of all exams. If this minimum is not achieved, the final grade for the course will correspond to the exam component, with a maximum of 4.9.

Practical activities must be submitted within the indicated deadlines. Late submission may result in a grade of 0 for the corresponding activity.

2.Single assessment

The single assessment takes place on the same date as the course's final exam. Students opting for this modality must submit their request within the deadlines established in the UAB's administrative calendar.

a) Final exam: 60%

b) Individual practical activities: 20%

c) Individual course assignment: 20%

Students taking the single assessment who do not pass the course may sit the resit exam with no minimum grade requirement.

Resit exam

The resit exam is a comprehensive exam covering 100% of the course content and accounts for 100% of the final grade. All students who have followed continuous assessment or single assessment may access the resit with no minimum grade requirement.

The grade for the subject will be NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.

In the event of a student committing any irregularity that may lead to a significant variation in the grade awarded to an assessment activity, the student will be given a zero for this activity, regardless of any disciplinary process that may take place. In the event of several irregularities in assessment activities of the same subject, the student will be given a zero as the final grade for this subject.

This subject allows the use of AI technologies as an integral part of the submitted work, provided that the final result reflects a significant contribution from the student in terms of analysis and personal reflection. The student must clearly (i) identify which parts have been generated using AI technology; (ii) specify the tools used; and (iii) include a critical reflection on how these have

influenced the process and final outcome of the activity.

Lack of transparency regarding the use of AI in the assessed activity will be considered academic dishonesty; the corresponding grade may be lowered, or the work may even be awarded a zero.

In cases of greater infringement, more serious action may be taken.