Logo

Multimedia and Interactive Content Management

Code: 104986
Credits: 6
2026/2027
Degree programme Type Course
Journalism OB 3

Contact lecturer

Name :
Xavier Ortuño Iserte
Email :
xavier.ortuno@uab.cat

Teaching staff

Clara Soteras i Acosta

Group languages

You can consult this information at the end of the document.

Prerequisites

The subject's prerequisites focus on internet skills (main platforms, social networks and information search), the ability to critically analyse materials and journalistic writing skills (writing guidelines and genre typology).

Objectives

The main objective of the subject is the knowledge, analysis and management of digital communication (especially for cybermedia and social networks) through the acquisition of skills in the conception, design and production of different types of digital content, its publication and dissemination in cyberspace. In this sense, the objectives are as follows:

1. To study the fundamentals of digital communication.
2. To learn the guidelines for writing for screens.
3. To study the parameters of digital content design.
4. To become familiar with the main platforms and tools.
5. To learn the dynamics of digital strategy.
6. To assimilate the basics of SEO and web analytics.
7. To study digital identity: branding and media.
8. To epxplore guidelines for managing communication crises.
9. To apply production routines in cybermedia.
10. To study good practices and analyse trends in the sector.

 

Learning outcomes

  • CM33 (Design innovative digital content strategies adapted to the transformation of the media ecosystem, and ensure their sustainability.) Design innovative digital content strategies adapted to the transformation of the media ecosystem, and ensure their sustainability.
  • CM34 (Plan digital content management aligned with the principles of equity and accessibility, and guarantee the democratisation of the news.) Plan digital content management aligned with the principles of equity and accessibility, and guarantee the democratisation of the news.
  • CM35 (Propose innovative, responsible and sustainable digital media strategies bearing in mind their social, economic, technological and environmental impact, and promote human rights, diversity and inclusion.) Propose innovative, responsible and sustainable digital media strategies bearing in mind their social, economic, technological and environmental impact, and promote human rights, diversity and inclusion.
  • KM33 (Define the principles of managing and distributing digital contents in the dynamics of the digital media ecosystem, as well as the ethical values and rules entailed.) Define the principles of managing and distributing digital contents in the dynamics of the digital media ecosystem, as well as the ethical values and rules entailed.
  • KM35 (Recognise transmedia narratives and their application in the production of news content, and bear in mind their adaptation to different platforms.) Recognise transmedia narratives and their application in the production of news content, and bear in mind their adaptation to different platforms.

Contents

  1. Fundamentals of digital communication.
  2. How to write for screens.
  3. Parameters of digital content design.
  4. Platforms and tools for the digital communicator.
  5. Digital strategy.
  6. Fundamentals of SEO and web analytics.
  7. Digital identity: Branding and media.
  8. Communication crisis management.
  9. Production routines in cybermedia.
  10. Case studies and trends.
  11. AI Impact.



  • The content of this subject will be sensitive to aspects related to the gender perspective.
  • IMPORTANT: The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.


Learning activities and methodology

Title Hours ECTS Learning outcomes
Evaluation activities 6 0.24 CM33, CM34, CM35
Independent study and work 30 1.2 CM33, CM34, CM35
Laboratory 27 1.08 CM33, CM34, CM35, KM33, KM35
Master classes 15 0.6 KM33, KM35
Virtual Campus 3 0.12 CM34
Tutorials 7 0.28 KM35
  • The basis of the teaching methodology will be to achieve autonomous learning by students.
  • The activity supervised by the teacher, with a constant and active participation of the student, will allow the student to assume the generic and specific competences raised in the design of the subject, within the curriculum.
  • The learning activities (practical classes) occupy a prominent role in the framework of the subject.
  • The students will attend theoretical classes where concepts will be explained, debates will be developed and materials and cases will be discussed.
  • The separation of the group into subgroups of practical nature will allow a varied and very detailed work and exercise of the exercises proposed.
  • The virtual campus will be an important tool within the framework of the subject.
  • IMPORTANT: The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.
  • A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials and necessary information for e􀆯ective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching sta􀆯 will inform students of any modifications to the course schedule and teaching methodologies.
  • The course will work on the \"Somos Periodismo\" platform (www.somosperiodismo.es).
Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title Weight Hours ECTS Learning outcomes
Practices 40 40 1.6 CM33, CM34, CM35
Project 30 16 0.64 CM33, CM34, CM35
Exam 30 6 0.24 CM34, KM33, KM35

The evaluation system will have two clearly differentiated parts:

PRACTICAL PART: 70%.

THEORETICAL PART: 30%.

The subject consists of the evaluation activities:

- PRACTICAL PART: Project (30% on the final grade) & Exercises (40% on the final grade).

- THEORETICAL PART: Exam (30% on the final grade).

Aspects to consider:

  • To be able to pass the subject, it is necessary to obtain a minimum grade of 5 in each activity.
  • The students will be entitled to the revaluation of the subject if he or she has been evaluated of the set of activities; the weight of which equals a minimum of 2/3 of the total grade of the subject.
  • To have access to revaluation, the previous grades should be equal to 3.5.
  • The activities that are excluded from the revaluation process are: Project.
  • It is a continuous evaluation. That’s why all scheduled evaluable tests must be performed. (In exceptional cases, and with the approval of the teaching team, a different evaluation system may be designed).
  • To pass the subject, both the practical and the theoretical part will be approved (obtaining the qualification equivalent to a 5 out of 10, in each of the parts).
  • In case of approving one of the parts and suspending the other, the student will have the grade of suspense.
  • More than three spelling mistakes in some jobs will suppose the suspense of these.
  • The grade obtained in the re-evaluation of theory will be the final grade of this part.
  • The grade obtained in the re-evaluation of practice will average with the grade obtained in the practices of the course.
  • In the revaluation tests (theoretical and practical), students (with more than 5) who wish to upload their gradewill be able to do it. The new qualification will be the definitive one in the theoretical part. In the practical part, it will mean with the rest of practices.
  • In the case of a second enrolment, students can do a single synthesis exam/assignment that will consist of an general exam. The grading of the subject will correspond to the grade of the synthesis exam/assignment.
  • The student who performs any irregularity (copy, plagiarism, identity theft...) that can lead to a significant variation of the qualification of an evaluation act, will be qualified with 0 this act of evaluation. In case there are several irregularities, the final grade of the subject will be 0.
  • Where it is considered that the student has not been able to provide sufficient evidence of assessment, the subject will be marked as non-assessable.
  • This course/module does not provide for a single-assessment system.

ARTIFICIAL INTELLIGENCE: For this subject, the use of Artificial Intelligence (AI) technologies is permitted exclusively in the tasks specified by the instructors for each exercise or activity. Students must clearly identify the parts generated with this technology, specify the tools used, and include a critical reflection on how they influenced the process and final outcome of the activity. Lack of transparency in the use of AI in this assessable activity will be considered a breach of academic honesty and may result in a partial or total penalty in the activity grade, or greater sanctions in serious cases.

PLAGIARISM: In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.

Bibliography

IMPORTANT: During the course we will also work with materials derived from weblogs, websites, media and congresses in the sector.

Software

  • The subject develops a content production workshop using online multimedia tools. The work takes place in the computer science laboratories. The virtual sessions will be carried out by Teams or Zoom. The course will work on the somosperiodismo.es platform.

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching Group Language Semester Shift
(TE) Theory 1 Catalan first semester morning-mixed
(TE) Theory 2 Catalan first semester morning-mixed
(PLAB) Practical laboratories 11 Catalan/Spanish first semester morning-mixed
(PLAB) Practical laboratories 12 Catalan/Spanish first semester morning-mixed
(PLAB) Practical laboratories 13 Catalan/Spanish first semester morning-mixed
(PLAB) Practical laboratories 21 Catalan/Spanish first semester morning-mixed
(PLAB) Practical laboratories 22 Catalan/Spanish first semester morning-mixed
(PLAB) Practical laboratories 23 Catalan/Spanish first semester morning-mixed