Very practical course. With less theory in the classroom, the essential, and many real cases of companies that we will see in class.

Students will have to work in groups and individually to achieve optimal learning.

Subject planning and Virtual Campus

A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find the various teaching matrials deemed appropiate by the instructor and necessary information for e􀆯ective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching sta􀆯 will inform students of any modifications to the course schedule and teaching methodologies.

Note:

The course content will be sensitive to issues related to gender perspective and the

use of inclusive language.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

This subject recommends continuous assessment, but also provides the option of a single assessment.

The continuos Evaluation consists of:

A) The practical exercises that will be carried out in class will be in groups and individual (40%).

B) Final Project to develop a communication plan for a real company (40%).

C) Attendance and participation (20%).

REASSESSMENT

Students will have the right to retake the subject if they have been evaluated for the set of activities (practical cases in class and final work) whose weight is equivalent to a minimum of 2/3 of the total grade for the subject.

The retakeable activities are the practical cases carried out in class and the final work.

Students who have not reached a 3 in the Final Work may retake the subject. If the reassessment test does not reach a 3, it cannot be averaged with the rest of the grades for the subject and would be considered failed.0.

SINGLE EVALUATION

This subject includes the possibility of a single evaluation that will be based on the following percentages:

A) 40% Theoretical test. Must be approved (5 or more) to pass the subject

B) 30% Practical exercise of a case study

C) 30% Final project: Relational communication plan of an organization

Notes:

The single evaluation will have a single evaluation date. On this date the student

must take at least one mandatory in-person test and on that same date submit the other activities

Single evaluation recovery

The assessment activities indicated below may be retaken, provided that the established requirements are met.

a) In order to participate in the retake process, students must have previously been assessed on at least two-thirds of the total assessable activities of the subject.

b) The theory test will only be retaken when a grade of less than 5.0 has been obtained. Retake will consist of a written test to assess theoretical knowledge.

c) The practical exercise based on a case study will form part of the final grade using the weighting established in the subject. In the event of having failed it, students may, if they so wish, opt for a retake test with equivalent characteristics.

d) The final project of the subject, with a weighting of 30% of the final grade, will not be retaken.

Not Assessable

A student will be classified as "non-assessable" if they fail to provide sufficient assessment evidence, do not complete the practical assignments, and do not attend at least 50% of the classes.

Plagiarism

In the event that the student carries out any irregularity that could lead to a significant variation in the grade of an assessment act, this assessment act will be graded 0, regardless of the disciplinary process that may be initiated. In the event that several irregularities occur in the assessment acts of the same subject, the final grade for this subject will be 0.

Artificial Intelligence (AI)

For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for [specify tasks, for example:Support tasks, such as bibliographic or information searches, text correction, or translations.

Students must clearly identify any parts generated with these technologies, specify the tools used, and include a critical reflection on how AI has

influenced the process and final outcome of the assignment. Failure to disclose the useof AI in this assessed activitywill be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide),which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in thisevaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work.

Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, theassignment may be graded zero, and the student may be subject to further disciplinary action.