An active project-based methodology will be applied, with an emphasis on learning by doing and the development of graphic creativity.

The course is structured around design challenges linked to the different content blocks, in which students will develop graphic proposals from conceptualization to visual resolution.

Work will be organized in teams functioning as a graphic design laboratory, where visual communication problems will be addressed through applied exercises.

Group Projects

With the guidance of the teaching staff and the planning of the face-to-face sessions, each team will develop a series of projects related to the different content blocks of the course, integrating theory and practice. The process will be supported by complementary materials such as readings, visual references, case studies, and graphic experimentation exercises.

Individual Project

Students may develop an individual graphic design project aimed at exploring specific aspects of creativity and visual problem-solving in greater depth.

Tutorials

Tutorials will be continuous and based on formative feedback. Regular reviews of the work process will be carried out to monitor progress and provide formative assessment of project development. Tutorial sessions will serve as opportunities for review, guidance, and the progressive improvement of project proposals.

Tutorials are a fundamental element of the teaching and learning process, and students are encouraged to attend them regularly to ensure the proper development of their projects.

Organization and Monitoring

A detailed schedule outlining the content of each session will be presented on the first day of the course and will also be available on the course's Virtual Campus, where students will find the various teaching materials deemed appropriate by the instructors and all necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

This course follows continuous assessment and does not provide for a single-assessment system.

Project Activities (Blocks 1, 2 and 3) — 75%

Covers the larger assignments and projects developed across the course's three content blocks, from conceptualization through to final visual resolution.

Practical Sessions (Blocks 1, 2 and 3) — 15%

Covers the practical exercises carried out during class sessions, linked to the course's three content blocks, assessed independently from the larger assignments and projects.

Tutorials — 10%

Continuous monitoring of the work process, progress review, and formative feedback. Active participation in tutorial sessions is essential for the proper development of the projects.

Conditions for passing the course

The course is passed with a final grade of 5 or higher, obtained from the weighting of all assessment activities. It is not necessary to obtain a minimum grade in each of the assessment activities or blocks.

Reassessment

Students are entitled to a resit for the course if they have been assessed on a set of activities with a total weight of at least two-thirds of the final course grade. Students who have not passed the course may retake the assessment activities determined by the teaching staff in order to improve their final grade. The resit will consist of the completion, review, or resubmission of the recoverable activities, in accordance with the same assessment criteria established for continuous assessment. Tutorials, by their very nature, are not subject to resits.

Non-assessable

A student will be considered "non-assessable" when they have not provided sufficient evidence to allow the teaching team to evaluate their performance. Specifically, students who have not completed at least 30% of the planned assessment activities will receive a grade of "non-assessable." This grade indicates that it was not possible to sufficiently assess the student's learning in the course.

Single assessment

This course does not provide for a single-assessment system.

Second or subsequent examination sessions

For students in their second or subsequent examination sessions, assessment will consist of completing and submitting all of the course's assessment activities, following the same criteria, conditions, and evidence required in continuous assessment.

Use of artificial intelligence

In this course, the use of Artificial Intelligence (AI) technologies is permitted as an integral part of assignment development, provided that the final outcome demonstrates a significant contribution from the student in terms of analysis and personal reflection. Students must clearly identify any content generated using AI, specify the tools employed, and include a critical reflection on how these technologies have influenced both the process and the final result of the assignment. Failure to disclose the use of AI will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.

Plagiarism

In the event that a student commits any irregularity that may lead to a significant variation in the grade of an assessment act, that assessment act will be graded with a 0, regardless of any disciplinary process that may be initiated. If several irregularities occur in the assessment acts of the same course, the final grade for that course will be 0.

Irregularities and consequences

The performance of any irregularity in an evaluation act (academic fraud, plagiarism, or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, means that this act will be graded with a 0. In the event that the teaching guide states that obtaining a minimum grade in this evaluation act is an essential requirement for passing the course, or that several irregularities occur in the evaluation acts of the same course, the final grade for that course is 0. Apart from this, a disciplinary process may be initiated against the student who commits any of these irregularities.

Action in cases of suspected irregularities

Any student suspected of submitting assignments generated by AI, written by others, or copied; including unattributed AI-generated content, or falling outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, irregularities are detected, the assignment may be graded zero, and the student may be subject to further disciplinary measures.