The subject has a theoretical part and a practical part.

The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: the description of the activities, teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.

In the theoretical part , pofessor will explain the concepts about the organization of the communication companies, considered as economic units of production and located in the macroeconomic environment, social and industrial activity in which they act.

In the practical part, students will study in depth the aspects of entrepreneurship, based on exercises and analysis of real cases, with the final objective of developing a project within the communication industry.

The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.

To pass the subject, each one of the assessment activities must be approved, which consists of two theoretical exams that each will count a 30% of the note, and a group work that will be held in the seminars and with work at home, and that will be 30% of the mark.

Class attendance seminars is mandatory, and it is only admitted that the student miss 20% of the sessions.

Qualifications of any evaluable test will be uploaded to the Virtual Campus and the student may review the correction with an individual tutorial.

The last weeks of the course will be devoted to re-evaluation activities. Students will be able to recover the theoretical part with a theory recovery exam. To recover the practical work, the students will have to pass a practical recovery exam.

Students will be entitled to the revaluation of the subject. They should present a minimum of activities that equals two-thirds of the total grading.

In the case of a second enrolment, students can do a single synthesis exam/assignment that will consist of an exam. The grading of the subject will correspond to the grade of the synthesis exam/assignment. This exam will not be reassessable.

The students will be qualified as Non-evaluable if they do not attend any of the three activities of continuous assessment or the recovery test.

The student who performs any irregularity (copy, plagiarism, identity theft...) will be qualified with 0 in this assignment or exam. In case there are several irregularities, the final grade of the subject will be 0.

Use of AI

For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for in market information research tasks, support tasks, such as bibliographic or information searches, text correction or translations, or as support for structuring the content of deliverables. Students must clearly identify any parts generated with these technologies, specify the tools used, and include a critical reflection on how AI has influenced the process and final outcome of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.

Single Assessment

The single assessment system for this course consists of the following assessment activities:

A) 40% Final written examination

An individual written examination designed to assess students’ acquisition of theoretical knowledge and their ability to analyse the concepts covered throughout the course. A minimum mark of 5/10 is required to pass this assessment component (mandatory requirement to pass the course).

B) 30% Case study

Individual resolution of a business case related to the course contents, in which students must apply economic, strategic and management tools to justify their analysis and decision-making.

C) 30% Business Plan

Submission of a comprehensive business plan for a communication-related project, including, among other aspects, the business model, market analysis, stakeholder analysis, marketing plan, and financial and economic feasibility.

A (40%) + B (30%) + C (30%) = 100% Final Course Grade

Resit Assessment (Continuous and Single Assessment)

In accordance with current university regulations, students are eligible for the resit assessment only if they have previously completed at least two-thirds of the assessable activities in the course.

The resit assessment consists of the following compulsory activities:

A) Business Case Study (50%)

Students must solve a business case related to the course contents, demonstrating their ability to analyse real-world situations, identify key issues, and propose well-founded solutions.

B) Individual Presentation on a Course Topic (50%)

Students must prepare and orally deliver a presentation of 30 to 40 slides on one of the topics covered during the course. The presentation should include a critical review of the relevant literature, up-to-date examples, and real-world cases that demonstrate the ability to connect theoretical concepts with contemporary business practice.

The assessment will particularly consider:

• Conceptual rigour;
• Critical thinking and analytical skills;
• Quality of the sources used;
• Application of theoretical concepts to real-world cases;
• Quality of the presentation materials;
• Oral communication and argumentation skills.