Students acquire knowledge and competencies through various methodological procedures that include master classes in the classroom, discussion and reflection exercises, readings and seminars, as well as texts and audiovisual documents available through Moodle.

Specifically, the seminars will focus on specific topics of the syllabus, for which a series of previous readings will be provided or prior information search and/or a presentation will be requested.

In addition, an important part of the course is based on carrying out the final project, which implies direct contact with specialists in the sector, both from the academic side and from the point of view of practitioners.

It is important that students do not see these three activities in a differentiated way but as parts of a whole, that are interrelated and serve to more easily achieve the goals and to better consolidate the knowledge.

This is a subject area that has a very clear, direct and constant relationship with the present, so monitoring all kinds of information related to the audiovisual system is highly recommended.

A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials and necessary information for e􀆯ective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching sta􀆯 will inform students of any modifications to the course schedule and teaching methodologies.

Note: The course content will be sensitive to issues related to gender perspective and the use of inclusive language.

CONTINUOUS ASSESMENT

The continuous formative assessment system is organized in three different parts, each of which must be passed to pass the course:

• Theory final test, 35% on the final grade.

• Seminars (participation and written exercises), 30% on the final grade.

• Final project (presentation included), 35% on the final grade.

In order to pass, a minimum of 5 must be obtained in all assessment activities.

Regarding the seminars, the final mark of each one derives from the information previously obtained and/or the group presentation and/or the written exercise performed in the classroom. The participation in the seminars will be based on the guidelines that will be provided and uploaded to the Virtual Campus. Each session will previously have an explanatory protocol.

The final project is a supervised activity carried out in a group. Special attention will be given to the ability to define the topic correctly, to use the language according to the type of work, to establish connections between theory and practice and the ability to synthesize the material consulted or obtained by any other means (interviews, video sources, audio ...) When the course begins, a specific protocol will be uploaded to Moodle and the teacher will discuss with each group on the topic to be studied. The final mark of the project will include its presentation at the end of the semester.

There is a second criterion of formal type and subtractive nature, that is, its compliance does not increase the final score, but its noncompliance subtracts points. Specifically, compliance with the technical characteristics specified in the guideline that will be offered at the beginning of the course (typography, letter size, line spacing, alignment, and margins) will be assessed, at a rate of 2 tenths per characteristic. Spelling is also a formal criterion. Each misspelling will subtract 0.3 points. Errors in citation and references used in the project will subtract also 0.3 points.

About the period and conditions of recovery assessment

Students who meet the following conditions will be eligible for these activities:

In case of having failed:

• who have obtained a minimum grade of 3 in the theory test,

• who have obtained a minimum grade of 3.5 in the final project, with the following exceptions: a project plagiarized in part or in its entirety (it is a 0 directly) or those that do not meet the formal requirements previously specified (that have misspellings, do not meet the minimum in terms of citation, etc.).

Students will be entitled to the recovery assessment of the subject if he or she has been evaluated of the set of activities whose weight equals a minimum of 2/3 of the total grade of the subject.

To be able to submit to the recovery assessment of the subject, it will be necessary to have obtained a minimum average grade of 3.5.

Seminars, plagiarized works or works made with an unauthorized use of artificial intelligence are not recoverable.

Students will have the opportunity to improve their mark when the grade is equal to or greater than 8 and the teacher is informedin advance. Attention: the final grade after taking the test for improvement could be lower.

Assessment fo students re-enrolled in the course

Students in the second or more sittings will take a single synthesis test that will consist of a theoretical exam that will include the content of the subject and some readings that will be given when the semester begins. The grade of the subject will correspond to the grade of the synthesis test. Both parts must be passed, each of which is worth 50% of the final grade.

Not assessable

Students who have not taken either the theoretical exam or the coursework and have not participated in a minimum of 75% of the seminars are considered Not Assessable within the framework of this subject.

SINGLE ASSESSMENT

Students can take advantage of the single assessment modality. The single evaluation system is made up of three different parts, each of which must be passed in order to pass the subject:

• Theoretical exam, 40% of the final grade. (The exam model is different from that of continuous assessment).
• Written test based on readings and knowledge of current events, 40% of the final grade.
• Industry News Quiz, 20% of the final grade.

In order to pass, a minimum of 5 must be obtained in all evaluation activities.

All three parts of the assessment will be taken on the official day of the exam, as stated on the Virtual Campus from the beginning of the course.

About the period and conditions of recovery assessment

Students who meet the following conditions may take advantage of these activities:

If you have failed:

• who have obtained a minimum grade of 3 in the theory exam,
• who have obtained a minimum mark of 3.5 in the written test,
• who have obtained a minimum grade of 3 in the Industry News Quiz.

Students will be entitled to the recovery assessment of the subject if he or she has been evaluated of the set of activities whose weight equals a minimum of 2/3 of the total grade of the subject.To be able to submit to the recovery assessment of the subject, it will be necessary to have obtained a minimum average grade of 3.5.

Students will have the opportunity to improve their mark when the grade is equal to or greater than 8 and the teacher is informed in advance. Attention: the final grade after taking the test for improvement could be lower.

ON THE USE OF ARTIFICIAL INTELLIGENCE

In this subject, the use of Artificial Intelligence (AI) technologies is allowed exclusively in support tasks, such as bibliographic or information searches, text correction or translations... Students must clearly identify which parts have been generated with this technology, specify the tools used and include a critical reflection on how these have influenced the process and the final result of the activity. The non-transparency of the use of AI in any assessable activity will be considered academic honesty and may lead to a partial or total penalty in the grade of the activity, or greater sanctions in cases of severity.

IRREGULARITIES

The performance of any irregularity in an assessment act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorised in the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this assessment act or that there are several irregularities in the assessment acts of the same subject, the final grade for this subject is 0. Apart from this, a disciplinary process may be instructed for the student who commits any of these irregularities.