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Tourism Products

Code: 101235
Credits: 6
2026/2027
Degree programme Type Course
Tourism OP 4

Contact lecturer

Name :
Jordi Datzira Masip
Email :
jordi.datzira@uab.cat

Group languages

You can consult this information at the end of the document.

Prerequisites

There are no prerequisites

Objectives

The main objective of this unit is to explore the nature and characteristics of tourist products, services, and experiences, the market tendencies, demand expectations, and stakeholders involved in developing tourism products. We will analyse how important is to look at the political priorities that emerged from the Sustainable Development Goals (SDG), and the importance of innovation and technology to develop successful and sustainable tourism products that will please the customer and will allow the business to have a sustainable future.

The unit has the following learning objectives:

  • Understand the basic principles of tourism products.
  • Differentiate products based on the nature and characteristics that can facilitate their development.
  • Recognize the importance of factors linked to sustainability and technology in the development of tourism products.
  • Analyse stakeholders and their importance in the development of tourist products.
  • Understand the impacts that these products currently generate.
  • Analyse the implications at the economic, social and environmental level, in the development of tourist products.

Learning outcomes

  1. Develop a capacity for independent learning.
  2. Use communication techniques at all levels.
  3. Take decisions in situations of uncertainty, taking into account potential consequences of these decisions in the short, medium and long term.
  4. Plan, organise and coordinate a work team, creating synergies and showing empathy.
  5. Work in a team.
  6. Plan and manage activities on the basis of quality and sustainability.
  7. Have a business vision, pinpoint the customer's needs and pre-empt possible changes in the environment.
  8. Behave responsibly towards the environment.
  9. Manage human resources in tourism organisations.
  10. Behave ethically and adapt to different intercultural contexts.
  11. Display a customer service orientation.
  12. Identify the sources of new trends in the tourism sector.
  13. Apply public and private law to the new tourism products and activities.
  14. Argue in favour of good practice and the newest trends and approaches in the face of the challenges posed by tourism development.
  15. Keep pace with the latest outstanding initiatives, projects and businesses in tourism as inspiration for maintaining an entrepreneurial spirit.
  16. Apply the different management and planning tools that help to drive the development of the tourism sector.
  17. Identify the latest trends and best practice, in order to innovate in planning, management and commercialisation in tourism entities, products and organisations.
  18. Extrapolate from studies and presentations of real cases in the tourism sector.

Contents

Introduction to the unit Tourism products

Topic 1: Nature, characteristics and type of tourism products

Topic 2: The need to know

Topic 3: Demand

Topic 4: The new European Bauhaus and the Sustainable Development Goals (SDG) from United Nations

Topic 5: Positioning strategy

Topic 6: Product development

Topic 7: Innovation and technology


Learning activities and methodology

Title Hours ECTS Learning outcomes
Tutoring 2 0.08 1, 4
Theoretical class 32 1.28 12, 14, 15, 17, 18
Individual learning 60 2.4 1, 3, 4, 5, 12, 13, 14, 15, 16, 17, 18
Homework 40 1.6 1, 4, 5, 6, 12, 14, 15, 16, 17, 18
Case studies solving 11 0.44 12, 13, 14, 15, 16, 17, 18

The teaching methodology is based on a continuous evaluation, combining theoretical content, practical in-class activities, research and analysis, presentations, and reports. Assistance and participation in class during the semester will also be assessed. Therefore, classes will be conducted in seminar format promoting student’s participation. It is important to remark that the theoretical framework needs to be applied to the case studies, presentations, and assessments.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title Weight Hours ECTS Learning outcomes
Practical in-class activities 20% 1.5 0.06 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18
Assessment 2 Presentation (group): Tourism products, opportunities and challenges 20% 1.5 0.06 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18
Asistance and participation 15% 0.5 0.02 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18
Assessment 1 (individual): Factsheet and product portfolio 20% 1.5 0.06 1, 3, 6, 7, 8, 10, 11, 13, 15, 17, 18
End term evaluation 25% 0 0 3, 4, 6, 7, 8, 9, 11, 13, 14, 15, 16, 17, 18

Continuous evaluation

The continuous evaluation is composed of one evaluation (individual), two assessments (individual and/or group), two practical in-class activities, and the participation and assistance in class. To pass the continuous evaluation, students need to reach a minimum of 3.5 out of 10 in each of the assessments. Otherwise, students will have to do the final evaluation at the end of the semester.


Evaluation activities summary

Practical in-class activities 20%
Assessment 1: Individual. Tourist destination factsheet 20%
Assessment 2: Group (Power Point). Opportunities and challenges in developing tourist products for a destination 20%
End-term evaluation (individual) 25%
Assistance and participation 15%


Unique evaluation

The unique evaluation is composed of three individual assessments to be delivered during the semester, and the end-term evaluation at the end of the semester.

Assessment 1: Tourist destination factsheet 20%
Assessment 2: Define the product portfolio of a tourist destination 20%
Assessment 3: Opportunities and challenges in developing tourism products for a destination 20%
End-term evaluation 40%


Evaluations (end-term evaluation, final evaluation, and re-evaluation)

The evaluations include the following format in three parts:

  • Part 1: Quiz (15%)
  • Part 2: Short questions (30%)
  • Part 3: Long questions (50%)


The grade for the subject will be NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.


Ethical considerations

In the event of a student committing any irregularity that may lead to a significant variation in the grade awarded to an assessment activity, the student will be given a zero for this activity, regardless of any disciplinary process that may take place. In the event of several irregularities in assessment activities of the same subject, the student will be given a zero as the final grade for this subject.


Restricted use of AI systems

This subject allows the use of AI technologies exclusively for support tasks such as bibliographic or content-based searches, text correction or translations, other specific situations may be contemplated, as deemed appropriate by the teacher.

The student must clearly (i) identify which parts have been generated using AI technology; (ii) specify the tools used; and (iii) include a critical reflection on how these have influenced the process and outcome of the activity.

Lack of transparency regarding the use of AI in the assessed activity will be considered academic dishonesty; the corresponding grade may be lowered, or the work may even be awarded a zero. In cases of greater infringement, more serious action may be taken.

Bibliography

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Commonwealth of Australia (2015). Australia’s International Tourism Industry. Productivity Commission Research Paper. Commonwealth of Australia.

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Faulkner, B. (2006). Rejuvenating a maturing tourist destination: the case of the Gold Coast. CRC for Sustainable Tourism.

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Gillovic, B., and McIntosh, A. (2020). Accessibility and Inclusive Tourism Development: Current State and Future Agenda. Sustainability, 12(22). DOI: https://doi-org.are.uab.cat/10.3390/su12229722

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Schmitz, S., and Tsobgou, D. L. (2016). Developing tourism products and new partnerships through participatory action research in rural Cameroon. Geographical Research, 54(2), 143-152. DOI:10.1111/1745-5871.12174

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Shahar, A. S., Kamarudin, K. R., & Sufian, N. N. (2025). Development of Bronok (Acaudina molpadioides) as a New Tourism Product and Signature Food in Muar, Johor. IOP Conference Series. Earth and Environmental Science, 1470(1), 12001. https://doi.org/10.1088/1755-1315/1470/1/012001

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Software

No software knowledge requirements

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching Group Language Semester Shift
(TE) Theory 1 English second semester morning-mixed
(TE) Theory 2 English second semester morning-mixed