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Tourist Office Management

Code: 101225
Credits: 3
2026/2027
Degree programme Type Course
Tourism OP 4

Contact lecturer

Name :
Philippe Verdoodt Carazo
Email :
philippe.verdoodt@uab.cat

Teaching staff

null

Group languages

You can consult this information at the end of the document.

Prerequisites

There are no prerequisites

Objectives

On completing this subject, students should be able to:     

  • Understand the mission, the environment and the planning of tourist offices, as well as their different functions or tasks
  • Know how to design the services of the tourist offices and to learn about the public and / or users of these services.
  • Organize, design and provide these services.
  • Learn the professional competencies required for each of the functions of the tourism office, as well as the conditions and infrastructure required to carry out the services in an effective and appropriate way. 
  • Learn how to perform quality control in order to achieve an adequate level of customer satisfaction

Gender Equality Activities will be applied in this course to indicate the importance of this question for students personal and professional development.

Learning outcomes

  1. Use communication techniques at all levels.
  2. Work in a team.
  3. Have a business vision, pinpoint the customer's needs and pre-empt possible changes in the environment.
  4. Identify and apply the elements of public law (administrative law, tax law and tourism law) and private law that regulate certain tourism activities and entities.
  5. Apply the business concepts company related to tourism products and organisations in the different parts and activities of the sector.
  6. Develop the principles and criteria of sustainability and quality management in tourism and extend them to other activities.
  7. Identify objectives and strategies of the different components of the tourism sector: travel agencies, tourist offices, organisation of conferences and other events, theme parks, etc.
  8. Show initiative and an entrepreneurial approach in the case of departments, activities, functions and entities of other types, to improve tourism management.
  9. Propose creative alternative solutions to planning and management problems in departments, activities or services in new areas of the tourism sector and in special tourism entities and products.

Contents

Topic 1. The concept of Tourist Office. Modalities, functions and regulation


Topic 2. Users of the Tourist Office. Partners. Public and private sector. 


Topic 3. The professionals of the Tourist Office


Topic 4. Services catalogue of the tourist office. Comparing systems


Topic 5. Tourist Information. Services at the destination. 


Topic 6. Comunication of the destination. Internet and Social networks


Topic 7. Quality and innovation

Learning activities and methodology

Title Hours ECTS Learning outcomes
Classroom 16 0.64 1, 3, 4, 7
Students Work 6 0.24 5, 6, 7, 9
Study 20 0.8 2, 3, 4, 5, 6, 7
Online work 12 0.48 1, 4, 6, 7, 8
Tutorials 13 0.52 1, 7, 8

Language of the course: English

The course will have distinct dynamics methodological

  • Theoretical session of the course: Sessions methodology combined magistral and practices classes. The classes will, often, audiovisual (viewing of a video to support the theory, power point presentations, etc.).
  • Methodology for the practical part of the subject: Production and presentation in class exercises related to create a new tourist product. The process of implementation and clarification of queries performed entirely in a virtual environment.
  • Methodology the learning part of the course (Virtual Campus): Campus platform virtual be used as a primary environment for the exchange of information, consultation and debate. Participation is mandatory.
Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title Weight Hours ECTS Learning outcomes
Online Activities 20% 0 0 1, 5, 6, 9
Oral Presentations, Works 40% 6 0.24 1, 2, 3, 6, 7, 8, 9
Theorical Exam 40% 2 0.08 4, 5

The assessment of this course will consist of:

  • Participation in the virtual classroom, worth 20%.
  • Completion of assignments and oral presentations in class, worth 40%.
  • Completion of an exam, which will include both theoretical questions and aspects related to the practical part of the course, worth 40%.

To pass the course (both continuous assessment and single assessment), the exam and practical assignments must be completed. The course cannot be passed with the exam alone.

The course will be graded as NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.


Copy/Plagiarism

In accordance with the current academic regulations, “in the event of a student committing any irregularity that may lead to a significant variation in the grade awarded to an assessment activity, the student will be given a zero for this activity, regardless of any disciplinary process that may take place. In the event of several irregularities in assessment activities of the same subject, the student will be given a zero as the final grade for this subject”.


AI Use

This subject allows the use of AI technologies exclusively for support tasks such as bibliographic or content-based searches.

The student must clearly (i) identify which parts have been generated using AI technology; (ii) specify the tools used; and (iii) include a critical reflection on how these have influenced the process and outcome of the activity.

Lack of transparency regarding the use of AI in the assessed activity will be considered academic dishonesty; the corresponding grade may be lowered, or the work may even be awarded a zero. In cases of greater infringement, more serious action may be taken.

Bibliography

Arcarons, R., González, F., Miralbell, O. i Pallàs, J.M. (2010). Gestión Pública del Turismo, Editorial UOC, Barcelona.

Chías J. (1991). El Mercado Son Personas. McGraw-Hill. Madrid

Miralbell, O. (2011). Gestión de Oficinas de Turismo. Editorial UOC, Barcelona.

Marketing the competitive destination of the future - Buhalis, D

The Competitive Destination: A Sustainable Tourism Perspective - Ritchie, J. R. B., & Crouch, G. I.

Tourism Marketing: A Collaborative Approach - Fyall, A., & Garrod, B.

Destination competitiveness: determinants and indicators - Dwyer, L., & Kim, C.

Destination Marketing Organisations - Pike, S.

Software

There isn't.

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching Group Language Semester Shift
(TE) Theory 1 English first semester morning-mixed
(TE) Theory 2 English first semester morning-mixed