1. Interactive theoretical classes
2. Flipped classroom
3. Case studies of communication company strategies
4. Reading
5. Tutorials
6. Completion of assignments

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Continuous Assessment: The continuous assessment of the course consists of the following activities and percentages:

• Project design: 40%
• Participation in sessions and debates: 25%
• Progress tests: 35%

To pass the course, students must obtain a minimum grade of 5 in each of the assessed activities.

Students who do not complete the assessment activities will receive the grade Not assessable for the course.

Resit (Recovery): Students will have the right to resit the course if they have been assessed on a set of activities that represent at least two-thirds of the total grade for the course.

Students who do not pass the course will take a final exam consisting of a theoretical test (50%) and a practical component (50%), which will take place during the resit period.

In the case of a second enrollment, students may take a synthesis test consisting of a theoretical exam. The final grade for the course will correspond to the grade obtained in this synthesis test.

Single Assessment: This course does not include the single assessment system.

Plagiarism: If a student engages in any irregularity that may lead to a significant variation in the grade of an assessment activity, that activity will be graded with a 0, regardless of any disciplinary process that may be initiated.

If multiple irregularities are detected in the assessment activities of the same course, the final grade for the course will be 0.

Use of Artificial Intelligence (AI): The use of Artificial Intelligence (AI) technologies is permitted in this course as an integral part of assignment development, provided that the final result reflects a significant contribution from the student in terms of analysis and personal reflection.

Students must clearly identify the parts generated using such technology, specify the tools used, and include a critical reflection on how these tools influenced the process and the final outcome of the activity.

Lack of transparency in the use of AI in an assessed activity will be considered academic dishonesty and may result in a partial or total penalty on the grade for the activity, or more severe sanctions in serious cases.

-Irregularities:The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the

subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same

subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.

ACTION IN CASE OF SUSPECTED IRREGULARITIES (use of AI, etc.)

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work.

Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action.