Important notice
The course guide is provisional.
The PDF version of the course guide may take a few days to become available in the DDD.

Communication and Political Culture
Code: 42441Credits: 6
| Degree programme | Type | Course |
|---|---|---|
| Media, Communication and Culture | OB | 0 |
Contact lecturer
- Name :
- Nereida Carrillo Perez
- Email :
- nereida.carrillo@uab.cat
Group languages
You can consult this information at the end of the document.
Prerequisites
No need of previous knowledge.
Objectives
1. Identify the relationship between social media and political culture.
2. Recognize the fundamental role of media in shaping the public opinion and the political socialization processes.
3. Analyze and debate new phenomena related to communication and political culture.
4. Debate on communication for democracy in a hybrid society.
Learning outcomes
- Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
- Continue the learning process, to a large extent autonomously.
- Lead and work in interdisciplinary teams.
- Demonstrate understanding of political communication and culture and how they are evolving.
- Demonstrate ability to select appropriate study of the required scientific theories situations.
- Analyse the characteristics of mediated political communication and of the new forms of political communication.
- Identify the principal actors and their strategies.
- Make innovative proposals regarding the problems that derive from the treatment of political matters in the media.
- Know how to design research projects in the field of communication and political culture.
- Know how to plan and manage information flows in the media to contribute to solving social problems
- Know how to plan and manage communications projects for political and social actors
Contents
1. An approximation to the concepts of political culture and political communication
2. Public opinion and mediatization
3. Infoentertainment and political communication
4.Disinformation and public opinion: consequencies and approaches
5. Political communication from political parties, institutions and social movements
6. Recent challenges:AI, polarization and hate speech
The contents of the subject will be adapted to the interests and demands of the group.
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Tutorial meetings | 10 | 0.4 | 3, 8, 9, 11 |
| Seminar | 15 | 0.6 | |
| Self-organized work | 63 | 2.52 | 1, 4, 5, 6, 7, 8 |
| Lectures | 15 | 0.6 | 4, 5, 6, 7, 8 |
The learning will be based on lectures, class debates, readings, tutoring and projects. The main goal of this module is to lay the foundation and develop a critical analysis and critical thinking.
Calendar: A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find the various teaching materials deemed appropriate by the instructors and necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.
Gender perspective: The content of the course will be sensitive to issues related to gender perspective and the use of inclusive language. The contribution of women to the discipline will be highlighted, and teaching methods and activities with a gender perspective will be incorporated.
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Class activities | 20% | 5 | 0.2 | 4, 5 |
| Individual written work | 50% | 30 | 1.2 | 1, 4, 5, 6, 9 |
| Group presentations | 30% | 12 | 0.48 | 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 |
Continuous assessment
The continuous assessment system for the subject is based on the following percentages:
- Individual course work, 50% of the final grade. The final work will be assessed on a topic related to the subject, according to the student's interests.
- Group presentations, 30% of the final grade. The group work will be assessed on a topic or reading related to the subject.
- Class activities, 20% of the final grade. Practical activities that can be carried out in class will be assessed.
Single assessment
This module does not provide for the single assessment system.
Continuous assessment resit
Students will have the right to recover the subject if they have been assessed for the set of activities whose weight is equivalent to a minimum of 2/3 of the total grade for the module. To be able to retake the module, you must have obtained an average grade of 3.5 or higher.
The retake test will consist of a written test to assess theoretical knowledge.
Not assessable
A student who has not submitted two or none of the three assessment tests will be classified as not assessable.
Plagiarism
In the event that the student carries out any irregularity that could lead to a significant variation in the quality of an assessment report, this assessment report will be graded with 0, regardless of the disciplinary process that may be initiated. If there are several irregularities in the assessment acts of the same subject, the final mark for this subject will be 0.
Artificial Intelligence
For this subject, the use of Artificial Intelligence (AI) technologies is allowed exclusively in support tasks, such as bibliographic or information research, text correction or translations. Students must clearly identify which parts have been generated with this technology, specify the tools used and include a critical review of how these have influenced the process and the final result of the activity. The non-transparency of the use of AI in this assessable activity will be considered a lack of academic honesty and may lead to a partial or total penalty in the grade of the activity, or higher penalties in serious cases.
Irregularities
The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.
Bibliography
The course readings will be established from the references included below and from other references that will be chosen at the beginning of the course according to the interests and demands of the students.
Bennett, Lance W i Kneuer, Marianne. (2024). “Communication and democratic erosion: The rise of illiberal public spheres”. European Journal of Communication, 39(2), 177-196.
Bennett, W. Lance i Alexandra Segerberg (2013):The Logic of connective action: digital media and the personalization of contentious politics. Cambridge: Cambridge University Press.
Berrocal, Salomé (coord) (2017): Politainment. La política del espectáculo en los medios de comunicación. Valencia: Tirant lo Blanch
Brants, Kees i Katrin Voltmer (eds)(2011):Political Communication in Postmodern Democracy. Challenging the Primacy of Politics. Basingstoke: Palgrave Macmillan. https://ebookcentral-proquest-com.are.uab.cat/lib/uab/detail.action?docID=652474 (Consulta 10 de juliol de 2020).
Canel, María José (2006): Comunicación política. Una guía para su estudio y su práctica. Madrid: editorial Tecnos
Grossi, Giorgio (2007):La opinión pública. Teoría del campo demoscópico. Madrid: Centro de Investigaciones Sociológicas.
JONES, Jeffrey (2004): Entertaining Politics: New Political Television and Civic Culture. Rowman & Littlefield, Lanham.
McNair, Brian( 2017):An Introduction to Political Communication. Londres: Routledge. ProQuest Ebook Central. https://ebookcentral-proquest-com.are.uab.cat/lib/UAB/detail.action?docID=4905831# (Consulta 10 de juliol de 2020).
O’Donnell, H. (2007): Noticias y ciudadanía :El telespectador, el poder y el debate público. Madrid: Ediciones de la Torre.
Perloff, Richard M (2014):The Dynamics of Political Communication. Media and Politicsin a Digital Age. Nova York: Routledge.
Phetsch, Barbara (2014)Political Communication Cultures in Europe. Attitudes of Political Actors and Journalists in Nine Countries. Basingstoke: Palgrave Macmillan.
Sampedro, Víctor (2021). Comunicación y Sociedad: opinión pública y poder. Materials docents, Barcelona: UOC.
Salmon, Christian (2008): Storytelling: la máquina de fabricar historias y formatear las mentes. Ediciones Península, Barcelona.
Semetko, Holli A. i Margaret Scammell, eds. (2012):The SAGE Handbook of Political Communication. London: SAGE Publications.
Thussu, Daya K. (2007): News as entertainment. The rise of global infotainment. London: SAGE Publications.
UNESCO (2018): Journalism, fake news and disinformation. (Disponible en línia a https://en.unesco.org/fightfakenews)
VAN ZOONEN, Liesbet (2005). Entertaining the Citizen. When Politics and Popular Culture Converge. Rowman & Littlefield Publishers, Inc., Lanham, MD.
Welch, Stephen (2013):The Theory of Political Cu lture. Oxford, UK: Oxford University Press.
Software
No specific software is required.
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TEm) Theory (master) | 40 | Spanish | first semester | afternoon |