The methodology of this subject includes theoretical classes, analysis exercises and debates (seminars) and research activities on audiovisual content schedules and audiences (group project).

A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials deemed appropriate by the instructors and necessary information for eƯective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staƯ will inform students of any modifications to the course schedule and teaching methodologies.

The course content will be sensitive to issues related to gender perspective and the use of inclusive language.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

CONTINUOUS ASSESSMENT SYSTEM

The continuous assessment of the course is based on the following percentages:

A) Exam, 30% of the final grade

B) Seminars, 30% of the final grade

C) Group work (including oral presentation), 40% of the final grade

A (30%) + B (30%) + C (40%) = 100% FINAL GRADE OF THE COURSE

SINGLE-ASSESSMENT SYSTEM

The single assessment system of the course is based on the following percentages:

A) Exam, 40% of the final grade (the model and day of the exam will be different from that of continuous assessment)

B) Analysis exam, 40% of the final grade

C) Oral presentation, 20% of the final grade

A (40%) + B (40%) + C (20%) = 100% FINAL GRADE OF THE COURSE

REASSESSMENT (CONTINUOUS SYSTEM)

It is necessary to obtain a minimum grade of 5 in the three activities to pass the subject. Students will be entitled to the revaluation of the subject if they have presented a minimum of activities that equals two-thirds of the total grading. To have access to revaluation, the average grade should be 3,5 or higher. Seminars (30% of the final grade) are excluded from the revaluation process.

In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.

REASSESMENT (SINGLE SYSTEM)

It is necessary to obtain a minimum grade of 5 in the three activities to pass the subject. Students will be entitled to the revaluationof the subject if they have presented a minimum of activities that equals two-thirds of the total grading. To have access to revaluation, the average grade should be 3,5 or higher. The critical reflection dissertesion (20% of the final grade) is excluded from the revaluation process.

In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.

Not assessable

In this course, a student will be graded as not assessable if they do not attend or complete any of the scheduled assessment activities on the dates indicated in the course calendar, without a duly justified reason (such as illness with a medical certificate, the death of a close family member, a court summons, or other similar situations properly documented).

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.

Artificial Intelligence

For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for quantitative audience data analysis. Students must clearly identify any parts generated with these technologies, specify the tools used, and include a critical reflection on how AI has influenced the process and final outcome of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action