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Communication Theories

Code: 103851
Credits: 6
2026/2027
Degree programme Type Course
Journalism FB 2

Contact lecturer

Name :
Maria Corominas Piulats
Email :
maria.corominas@uab.cat

Teaching staff

Christian Alejandro Báez Valverde
José Bernardo Berna Alvarado
Angel Castellanos Diaz
Luis Miguel Barcenilla Román

Group languages

You can consult this information at the end of the document.

Prerequisites

No specific knowledge is required.

Objectives

This module belongs to Communication subject or area and it is qualified as fundamental within the Journalism Bachelor Degree. It is considered that there is a progressive logic linking the basic modules of the Communication subject or area;, based on a long teaching experience and structured as follows:

  1. History of Communication. It introduces students to the historical evolution of communication and journalism from the first communicative phenomena to nowadays communicative experiences.
  2. Structure of Communication. It presents the communicative ecosystem, its dynamics and structural logic.
  3. Communication theories. It presents and specifies the different theories, schools, authors and different communication analysis perspectives and approaches.

The general training objectives of this module are: 1) to identify the main theories in the communication field, the conceptual elaboration and the theoretical approaches that lay the foundations of its knowledge; I 2) to favour critical thinking about the role of the media within society.

Learning outcomes

  • KM01 (Recognise the main theories of communication and their historical evolution, as well as their impact on shaping the current media ecosystem, society and culture.) Recognise the main theories of communication and their historical evolution, as well as their impact on shaping the current media ecosystem, society and culture.
  • SM01 (Apply the fundamental concepts of communication theories to analyse media phenomena and identify the narrative strategies and the effects of public opinion.) Apply the fundamental concepts of communication theories to analyse media phenomena and identify the narrative strategies and the effects of public opinion.

Contents

SYLLABUS:


Introduction and year planning. Presenting the program.


Interpersonal communication.


Non-verbal interpersonal communication.


Media communication. Beginning of the communication media research.


Media communication. Functionalist paradigm.


Media communication. Agenda setting theory.


Media communication. Silent spiral theory.


Media communication. Social construction of reality.


Media communication. Birmingham school.


Media communication. Journalistic process of scandals.


Media communication. Post-truth.




A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course's Virtual Campus, where students will find the various teaching materials deemed appropriateby the instructors and any necessary information for effective course monitoring.

Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.


This course content will be sensitive to issues related to gender perspective and the use of inclusive language.



Learning activities and methodology

Title Hours ECTS Learning outcomes
Seminars 14 0.56
Lectures 32 1.28
Personal study and oriented readings 65 2.6
Tutoring 19 0.76

The learning will be based on theory lectures, leraning throug discussion and debates, readings, tutorials, projects and tests. The main goal of this module is to lay the foundation and develop a critical analysis and critical thinking.

 

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title Weight Hours ECTS Learning outcomes
Essay 30% 5 0.2 KM01, SM01
Oral presentation 10% 3 0.12 KM01, SM01
Test 1 25% 5 0.2 KM01
Test 2 25% 5 0.2 KM01
Seminar attendance 10% 2 0.08 KM01, SM01

FIRST ENROLMENT STUDENTS

Continuous evaluation

Continuous evaluation consist of the following evaluation activities and percentages:

1. Two partial examinations (test format) related to theoretical content of the subject, and representing 25% of the final grade each. Every partial examination deals with different parts of the content.

To pass the course it is necessary to pass these two exams (Minimum: 5/10 each). If one of the two partial exams is not taken the final grade will be \"not assessable\".

2. Essay, 30%. At the beginning of the course, seminar lecturers will provide guidelines about the project and its evaluations, as well as about calendar and deadlines. Seminar lecturers are also responsible for follow up and tutorial of student’s projects.

In case that the student doesn’t deliver it or doesn't do it at all, the mark will be “not evaluable”. Taking into account that the module has a continuous evaluation system, if a student is “not evaluable” on the project, he/she will also be “not evaluable” on the module’s final grade.

3. Seminar: Oral exposition, 10%. Required readings will be presented and discussed at seminars. These readings are planned to promote student learning and the application of communication theories to the analysis of reality and current events. The compulsory readings will be, together with the content of the theoretical classes, one of the main axes of the partial exams.

4. Seminar attendance, 10%.

Recuperation

Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.

In the event of failing one or both of partial exams, students are entitled to the revaluation: there is no minimum grade, but partial examination (or examinations) has/have to be taken. In the event that the second chance of one of thetwo exams isn’t passed, the final grade of the subject will be the one obtained in this exam (or the average, if both are failed).

There is no second chance for activities 2, 3 and 4.


Single evaluation

Single evaluation consist of the following evaluation activities and percentages:

  1. Knowledge control: 50% - Theoretical exam (test format) on the theoretical contents and compulsory readings of the course. To pass the course it is compulsory to pass (minimum: 5/10) this exam. If you do not take the exam, your grade for the course will be “not graded”
  2. Completion, submission and oral defense of an individual course assignment: 30%. If the individual assignment is not completed or defended, the course grade will be “not graded”
  3. Oral presentation of one of the course mandatory readings, 10%.
  4. Completing an extensive (development) essay on compulsory course reading, 10%

Recuperation

Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.

In the event of failing the knowledge control, students are entitled to second chance: there is no minimum grade, but the examination has to be taken.

There is no second chance for activities 2, 3 and 4.

SECOND ENROLMENT STUDENTS

In case of second (or third...) enrolment, students can choose between continuous examination (see above), single evaluation (see above) and a single synthesis exam or final examination (test format) with second-chance option (no minimum grade, it is compulsory to have taken the examination in the first chance). The grading of the subject will correspond to the grade of the synthesis or final examination. In the event of failing the second chance examination, the final grade of the subject will be the one obtained in this (second chance) examination.

It will be understood that students from second (or third...) registration who do not communicate explicitly by e-mail and within the deadline announced at the beginning of the course their evaluation option will take the synthesis test.

CALENDAR

Evaluation and reevaluation dates will be announced on the day of the presentation of the subject. Information will also be uploaded to Virtual Campus.


Plagiarism

In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.


Irregularities

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.


Artificial Intelligence

For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for limited tasks, such as searching for bibliography or information, translating or proofreading texts, etc. Students must clearly identify any parts geerated with these technologies, specify the tools used, and include a critical reflection on how AI has influenced the process and final outcome of the assignment. Failure to disclose the use of AI in this assessed acivity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.

Any sutident suspected of submitting assignments that have been generated by AI, written by others or copied; included unatributed AI-generated content, or fall outside the permitted scope, may be askec to provide the preliminary work or other materials that can demonstrate is is original wort and the result of his/her/their own authorship. They may also be askec to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action.


REVIEW OF QUALIFICATIONS

Ordinary revision of the evaluated activities:

Given the case the student is not satisfied with the grades of his or her different evaluated activities, there will be an option for revising these marks. In the case of the tests and final exam (test type), the ordinary revision will be carried by the lecturers responsible of theory groups. The individual project and seminar participation will be revised with seminar lecturers. Dates and time of ordinary revisions will be made public through UAB’s Virtual Campus.

Extraordinary revision of the module’s final grade:

In case of not agreeing with the final qualification of the module, students will have the right to ask for an extraordinary revision. He or she will have to fill a reasoned request to the Communication Sciences Faculty office within the fifteen days following the publication of the final mark. The revision will be carried out following the extraordinary revisioninstructions approved by the Faculty Board on 5th May of 2016, and revised in May 2019, and in March 2023, available at:

https://www.uab.cat/web/studies/bachelor-s-degrees/academic-information/evaluation/extraordinary-review-of-the-final-qualification-1345783446223.html

Bibliography

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Altheide, David. 2016. Media syndrome. Nueva York: Routledge. https://ebookcentral.proquest.com/lib/uab/detail.action?docID=4523459

Andrejevic, Mark.2009. Critical Media Studies 2.0: an interactive upgrade. Interaccions: Studies in Communication and Culture, 1 (1): 35-51. http://stout.hampshire.edu/~jvb07/pdfs/00andrejevic.pdf

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Software

Office pack

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching Group Language Semester Shift
(TE) Theory 1 Catalan first semester morning-mixed
(TE) Theory 2 Catalan first semester morning-mixed
(SEM) Seminars 11 Catalan first semester morning-mixed
(SEM) Seminars 12 Spanish first semester morning-mixed
(SEM) Seminars 13 Catalan first semester morning-mixed
(SEM) Seminars 21 Catalan first semester morning-mixed
(SEM) Seminars 22 Spanish first semester morning-mixed
(SEM) Seminars 23 Catalan first semester morning-mixed