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Communication Written and Audiovisual Languages

Code: 103842
Credits: 6
2026/2027
Degree programme Type Course
Audiovisual Communication FB 1

Contact lecturer

Name :
Fernanda Pires De Sa
Email :
fernanda.pires@uab.cat

Teaching staff

Daniel Mourenza Urbina
Rosa Margarita Cervantes Urbieta

Group languages

You can consult this information at the end of the document.

Prerequisites

This course does not require any prior prerequisites.

Objectives

This subject provides the general concepts and theoretical foundations of audiovisual language as an effective tool for message and content production. It is the first approach in degree to sound and audiovisual language, its characteristics, its potential, and its limitations, etc. It is a basic subject that must equip the student with specific vocabulary and basic concepts that they will later have to apply and complete in the rest of the subjects related to the creation of messages and the production of audiovisual communication content that they will study throughout the degree.

Learning outcomes

  • KM02 (To identify the foundations of audiovisual technology and audiovisual languages.) To identify the foundations of audiovisual technology and audiovisual languages.
  • SM02 (To demonstrate knowledge of the political, social and cultural dynamics that currently exist in the world and which serve as a context for communication.) To demonstrate knowledge of the political, social and cultural dynamics that currently exist in the world and which serve as a context for communication.

Contents

  1. Foundations of audio-visual languages
  2. Basic elements of audio-visual language
  3. The creation of the audiovisual discourse
  4. The production of audiovisual products
  5. Intertextuality and rhetoric in audiovisual language and emerging media
  6. Generative artificial intelligence in the creation of communicative, written and audiovisual content
  7. Narrative structures of audio-visual language
  8. Basic elements of sound language


Learning activities and methodology

Title Hours ECTS Learning outcomes
Follow-up tutorials 7.5 0.3
Study: Elaboration of schemes, conceptual maps and summaries 25 1
Seminars 15 0.6
Realisation of commissioned works 32.5 1.3
Reading, analysis and synthesis of texts and documents 25 1
Master classes with ICT support 37.5 1.5

The acquisition of knowledge and skills by students will be carried out through different methodological procedures than includes lectures and exercises of analysis, debate and reflection from hearings, viewings and reading material.In the theoretical sessions, the contents of the course will be presented, thus providing the necessary elements to carry out the practical exercises. Likewise, the video essay will be used as a methodological tool aimed at deep reflection on the concepts of the course. Through the conceptualisation, scriptwriting, and recording of the audiovisual piece, students will actively put the acquired knowledge into practice.

A project-based learning (PBL) methodology will be incorporated across all formative activities within the seminars. Seminars will serve to apply what has been learned in the previous theoretical sessions to real cases.

An exam will be conducted with the objective of assessing the level of theoretical knowledge achieved, as well as the ability to apply it.

Students may arrange optional tutorials with the teaching staff.


Course planning and Virtual Campus

A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will

find the various teaching materials deemed appropriate by the instructors and necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.


Gender perspective and inclusive language

Note: The course content will be sensitive to issues related to gender perspective and the use of inclusive language.


Evaluation surveys


Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title Weight Hours ECTS Learning outcomes
Theoretical exam 30% 2 0.08 KM02, SM02
Video essay 20% 0.5 0.02 KM02, SM02
Excercises commissioned in the seminaris 50% 5 0.2 KM02, SM02

Continuous Assessment

The continuous assessment consists of the following activities:

A. Theoretical exam, 30% of the final grade.

B. Video essay, 20% of the final grade.

C. Practical exercises assigned in the seminars, 50% of the final grade.

The final grade of the continuous assessment will result from the weighted sum of the points obtained in the different procedures. However, no average will be calculated if any of the assessable activities is below 5. In such cases, the course will be graded as "not assessable".


Reassessment

The students must meet the following two criteria to be able to present themselves for the reassessment/resit.

a. The students will have the right to reassessment if they have been evaluated on the set of activities, the weight of which is equivalent to a minimum of 2/3 parts of the total grade of the subject.

b. Students who have participated in the continuous assessment and fail the theoretical exam and/or the video essay will be able to participate in the reassessment as long as they have obtained a minimum grade of 3.5 in each activity and have carried out the ordinary review.

The practical exercises assigned in the seminars are excluded from the reassessment process (the competences and skills not acquired throughout the course can hardly be achieved in a couple of weeks).

Even if the students achieve a grade higher than 7 in the reassessment activity, their maximum grade in that activity will be a 7.


Unique Assessment

A. Theoretical exam, 40% ofthe final grade. It must be approved (5 or more) to be able to pass the course subject (indispensable condition). The exam model will be totally different from that of the continuous assessment.

B. Delivery of a 5-minute video essay, together with a justifying report, 30% of the final grade.

C. Delivery of a 5-minute narrative sound podcast, together with an explanatory report, 30% of the final grade.


Resit of the Unique Assessment

The students must meet the following criteria to present themselves for reassessment:

a) According to the regulations, in order to participate in the reassessment process, the students must have been previously evaluated on at least 2/3 of the total activities of the subject.

b) The theoretical written exam may only be resat if the student has obtained a mark below 5. The reassessment will consist of a written examination designed to evaluate theoretical knowledge.

c) The video essay cannot be reassessed and the grade obtained (whether passed or failed) will be part of the weighted average of the final grade.

d) The narrative sound podcast cannot be reassessed and the grade obtained (whether passed or failed) will be part of the weighted average of the final grade.

Even if the students achieve a grade higher than 5 in the reassessment activity, their maximum grade in that activity will be a 5.


Second enrollment

In the case of a second enrollment, students may take a single synthesis exam, which will consist of an individual written test with both theoretical and practical questions. The final grade for the course will correspond to the grade obtained in the synthesis exam.

Not assessable

In this course, a student will be graded as not assessable if they do not attend or complete any of the scheduled assessment activities on the dates indicated in the course calendar, without a duly justified reason (such as illness with a medical certificate, the death of a close family member, a court summons, or other similar situations properly documented). Likewise, this same grade will be assigned if, following the reassessment period, students still have a mark below 5 in any of the continuous assessment activities, as no average will be calculated.

Plagiarism

In the event that the student performs any irregularity that may lead to a significant variation of an assessment act, this assessment act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the assessment acts of the same subject, the final grade for this subject will be 0.


Artificial Intelligence

For this course, the use of artificial intelligence (AI) technologies is permitted exclusively for support tasks, such as bibliographic or information searches, proofreading, or drafting texts that will later be edited and improved by the student. The use of AI-generated audio and video isalso allowed in non-significant parts ofaudiovisual projects, such as visual or sound transitions, decorative elements, or representations of situations that would bedifficult to record without advanced audiovisual resources. These materials must not replace the main content or the student’s analytical contributions, and students must ensure they hold the rights to use them and comply with current intellectual property regulations. Students must clearly identify which parts have been generated using this technology, specify the tools used, and include a critical reflection on how these tools influenced the process and final outcome of the activity. Lack of transparency in the use of AI in this graded activity will be considered academic dishonesty and may result in a partial or total penalty in the grade, or more serious sanctions in severe cases.


Irregularities

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.


Procedure in cases of suspected irregularities

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Professors may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action



Bibliography

MANDATORY BIBLIOGRAGHY

Boté-Vericad, Juan-José i Vállez, Mari (2022). Aplicaciones de deepfakes. Manipulación de contenido audiovisual y riesgos para los usuarios basados en las políticas de privacidad. Documentación de las Ciencias de la Información, 45 (1), 25-32. https://doi.org/10.5209/dcin.77256

Castillo, José María (2016). Televisión, realización y lenguaje audiovisual. Madrid:Instituto RTVE (Chap. 10, 11 y 12)

Fernández Díez, Federico i Martínez Abadia, José (2018). Manual básico de lenguaje y narrativa audiovisual. Barcelona: Ed. Paidos (Chap. 1, 2, 3, 8, 9, 14)

Franganillo, Jorge (2023). La inteligencia artificial generativa y su impacto en la creación de contenidos mediáticos. Methaodos.revista de ciencias sociales, 11(2), m231102a10. http://dx.doi.org/10.17502/mrcs.v11i2.710

Gutiérrez, Maria i Perona, Juan José (2002): Teoría y técnica del lenguaje radiofónico.  Barcelona: Ed. Bosch,

Joly, Martine (2019). Introdución al análisis de la imagen. Buenos Aires: La marca Editora.

Meikle, Graham (2023). Deepfakes. Cambridge: Polity Press.

Murdock, Maureen (2016). The Heroine's Journey. Disponible en: https://maureenmurdock.com/articles/articles-the-heroines-journey/

Sánchez Piñol, Albert (2020): Les estructures elementals de la narrativa. La Campana. Barcelona: Edi. Penguin Random House.

Vogler, Chistopher. (2002). El viaje del escritor. Barcelona: Ma Non Troppo.

 

COMPLEMENTARY BIBLIOGRAPHY

Barroso, Jaime (2008): Realización audiovisual. Ed. Síntesis, Madrid.

Blanch, Margarita i  Lázaro, Patricia (2010). Aula de locución. Madrid: Ed. Cátedra,

Breil, Xavier i Roger, Dídac (2013). Dona'm la teva mirada: fonaments del llenguatge audiovisual [vídeo]. Aula Mèdia: Objectiu Comunicació, Barcelona.

Chion, Michel (1993). La Audiovisión. Introducción a un análisis conjuntode laimagen y el sonido. Barcelona: Paidós.

Comas Arnal, Eva (2009). La ràdio en essència. Elssons de la realitat a la ràdio informativa. Barcelona: Trípodos

Huertas, Amparo i Perona, Juan José (1999). Redacción y locución en medios audiovisuales: la radio. Barcelona: Ed.Bosch

Morales Morante, Fernando (2013). Montaje audiovisual. Teoría, técnica y métodos de control. Barcelona: Ed. UOC

Rodero, Emma i Soengas, Xosé (2010). Ficción radiofónica: como contar una historia en la radio. Madrid: IORTV

Rodero, Emma. (2011). Creación de programas de radio. Madrid: Síntesis.

 

 

Software

Students should have basic knowledge of certain software, such as text editors, video editors (Premiere, Movie Maker or I-Movie or others), audio editors (Audacity or others) and network tools such as the One drive or Google environment (Google docs, Gmail ...) and hostings such as YouTube or Soundcloud.

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching Group Language Semester Shift
(TE) Theory 4 Spanish first semester morning-mixed
(SEM) Seminars 41 Spanish first semester morning-mixed
(SEM) Seminars 42 Spanish first semester morning-mixed
(SEM) Seminars 43 Catalan first semester morning-mixed