The teaching methodology will be based on theory lectures, learning throug discussion and

debates, readings, tutorials, projects and tests. The main goal of this module is to lay the

foundation and develop a critical analysis and critical thinking.

A detailed schedule outlining the content of each session will be presented on the first day

of the course and will be available on the course’s Virtual Campus, where students will

find the various teaching materials deemed appropriate by the instructors and

necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the

competent authorities, the teaching staff will inform students of any modifications to the

course schedule and teaching methodologies.

Evaluation

A.- Continuous assessment

The continuous assessment of the subject consists of the following activities and percentages:

1. Two partial exams (multiple-choice format) on the theoretical contents, each of which represents 22,5% of the final grade. If they are passed, both exams are subject-release exams.

In order to pass the course, the two mid-term exams must be passed (minimum grade: 5) (essential condition). If one of the two exams is not taken, the final grade will be \"non-assessable\".

2. Continuous assessment activities in theory sessions, which account for 5% of the final grade if more than 2/3 of the activities are completed.

3. Completion of a course work in the seminar of the subject, which will represent 30% of the grade.

At the beginning of the course, the seminar lecturers will give the indications for the completion and evaluation of the work, together with the timetable. Likewise, the seminar lecturers will be in charge of tutoring and assessing the work during the course.

The completion and presentation of the work is compulsory. If a student does not present it, it will be considered as \"non-assessable\". Given that the subject has a continuous assessment model, the \"non-assessable\" in the coursework will also represent a \"non-assessable\" in the subject.

4. Oral presentation at seminars, 10%. Compulsory readings will be presented and discussed in the seminars. These readings are planned to favour student learning and the application of communication theories in the analysis of reality and current affairs. The compulsory readings will be, together with the content of the theoretical classes, one of the main axes of the mid-term exams.

5. Attendance to seminars, 10% of the final grade.

Recovery

Both exams can be made up: there is no minimum mark for the make-up exam, but it isessential to have taken the exam (the corresponding midterm or midterms). Students will be entitled to reassessment in the course if they have been evaluated on a setof activities accounting for at least two-thirds of the total course grade.

The make-up exam will consist of a multiple-choice test. If one of the two midterm exams is not taken, the final grade will be \"non-assessable\".

In the event that one of the two mid-term exams is not passed, the final grade for the course will be the one obtained in this exam (or the average, if both are failed).

The evaluation activities carried out in the seminars (work, exhibition and attendance) will not be recoverable.

B.- Single assessment

The single assessment of the subject consists of the following activities and percentages:

1. Knowledge control: 50% - Theoretical test (multiple-choice) on the theoretical contents and the compulsory readings of the subject. In order to pass the course, it is compulsory to pass the theoretical test (essential condition).

2. Completion and oral presentation of an individual coursework: 30%.

3. Oral presentation of one of the compulsory readings of the course. 10%

4. Completion an extensive test (development) on course readings. 10%

If either activity 1 or 2 is not completed, the final grade will be “non-assessable.”

Recovery

Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.

The knowledge control or final theory test is recoverable. There is no minimum grade for the recovery, but it is essential to have taken the test. The recovery will consist of a multiple-choice test. In the event that it is not passed, the grade of the subject will be the one obtained in this exam.

Activities 2, 3 and 4 are not recoverable.

C.- Students from second enrolmentonwards

From the second registration onwards, students can choose between continuous assessment (described above) or assessment by synthesis test bymeans of a final exam (multiple-choice test) and with the option of recovery (there is no minimum grade, it is essential to have taken the exam to beeligible for recovery). Thegrade of the course will correspond to the grade of the synthesis test. In the event that the final exam is not passed, the final grade for the course will be the grade obtained in this exam (recovery).

It will be understood that students from the second enrolment onwards who do not explicitly communicate by e-mail and within the period announced at the beginning of the course their choice of assessment will take the synthesis test.

CALENDAR

The dates of the assessment and recovery activities will be announced on the day of the course presentation. The information will also be available on the Virtual Campus.

PLAGIARISM

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.

REVIEW OF QUALIFICATIONS

Ordinary review of the grading of assessment activities:

In case of disagreement with the grade of the different assessment activities, students will have the right to ordinary revision of these activities. In the test and synthesis tests, the ordinary review will be carried out with the lecturer responsible for the corresponding theory group. For coursework and seminar participation and attendance, the ordinary revision will be carried out with the corresponding seminar lecturer. The dates and times of the ordinary revision will be made public through the subject's space on the UAB Virtual Campus.

Extraordinary review of the final grade of the course:

In case of disagreement with the final grade of the subject, students will have the right torequest an extraordinary review. Within fifteen calendar days after the publication of the final grade, students must submit a reasoned request totheDean's Office of the Faculty of Communication Sciences and submit it to the Academic Management. The review will be carried out in accordance with the instructions on extraordinary review approved by the Faculty Board on 5 May 2016, modified on 14 May 2019 and 3 March 2023, and published on the Faculty's website: https://www.uab.cat/web/estudiar/graus/informacio-academica/avaluacio/revisio-extraordinaria-de-la-qualificacio

ARTIFICIAL INTELLIGENCE

For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for asks, such as bibliographic or information searches, text correction, or translations. Students must clearly identify any parts generated with these technologies, specify the tools used, and include a critical reflection on how AI has influenced the process and final outcome of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases. Teachers will be able to use tools to detect similarities or plagiarism and tools to detect the use of generative artificial intelligence.

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work orother materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action.