The TFG will be developed from 4 compulsory tutorials, three of which must be done by April 23, 2027 at the latest. The tutorials are formative and evaluative in nature, as they must be used to judge the learning outcomes and competences of the Final Degree Project. The time that a lecturer must dedicate to the supervision of a TFG student, including assessment and oral presentation, is 15 hours.

Three phases can be distinguished in the completion of the TFG dissertation:

I. Initial phase during which the work is specified and proposed.

II. Phase of development of the work.

III. Final and closing phase, which culminates with the submission of the work and the oral presentation of the TFG, for 10-15 minutes, to the tutor and, if possible, to the reviewer.

Delivery of the work

1. The end-of-degree projects must be submitted in a single document attached to the address tfg.fcc@uab.cat and in the open space of the TFG of the virtual campus of each degree.

Besides, the tutor can decide if it should be delivered in paper format, as well as the format of the file attached to the email. The delivery of the TFG by email and the virtual campus is mandatory. Exceptionally, the tutor can accept an alternative delivery system if the technical means or the TFG itself require it.

2. The faculty has prepared a 2-page PDF template containing the cover and the file for cataloging the TFG in the UAB's Digital Documents Depository (DDD). All the works of the faculty, including project ones, must use this template compulsorily. All Final Degree Projects with a grade of 8 or higher will be published in the DDD, in order to comply with the open access institutional policy of the UAB(agreement of the Governing Council of April 25, 2012). Now, if for reasons of confidentiality of the data contained in the TFG, for wanting to publish the TFG in a scientific journal or for any other reason, a student may not publish their TFG. In thiscase, the permanent or temporary embargo (which can be12 months or 24 months) can be requested, manifesting it in the document where the public communication rights are transferred to the UAB and which is delivered together with the proposal form of the TFG at the beginning of the academic year. This embargo can also be requested later at bib.comunicacio@uab.cat. The deadline for requesting the embargo will be published each year and can be consulted on the website.

Frequent questions

To clarify any doubts about the TFG, consult the FAQs-TFG space (https://www.uab.cat/web/estudiar/graus/graus/preguntes-frequents-1345704364394.html)

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

The evaluation of the TFG will be done by a tutor and another professor from the same department where the TFG has been registered with the following weighting: 60% of the grade by the tutor and 40% by the reviewer. An average equal to or greater than 5 must be obtained to pass the TFG. The TFG must be orally defended before the tutor to be evaluated. The non-presentation of the defense implies a no-presentation. In the TFG there is no possibility of re-evaluation by agreement of the Faculty Board of February 28, 2013.

The final degree project must be submitted between May 24 and 28, 2027, except for exchange students, who have other delivery dates. In all cases.

For more information on the key dates of the TFG consult the calendar of procedures of the TFG (http://www.uab.cat/web/estudiar/graus/graus/calendari-de-tramits-1345704364482.html)

General evaluation criteria for the research TFG evaluated by both the tutor and the reviewer

1. Written communication, especially linguistic correctness, clarity and good structuring of the parts.

2. Mastery of theoretical knowledge to define, contextualize and interpret the subject.

3. Ability to analyze and synthesize information autonomously.

4. Have the ability to collect and interpret relevant data to formulate complex judgments.

5. Originality of the ideas, contribution to the creation of knowledge and argued personal contributions.

6. Methodological correction.

7. Adequacy of the interpretation of results and conclusions.

8. Autonomous search capacity for specialized information, information synthesis and proper use of the bibliography.

Evaluation criteria for the development of the TFG that only the tutor evaluates.

1. Punctuality and attendance at tutorials.

2. Fulfillment of the tasks: execution of the work planofthe TFG: management and planning of one's own time, carrying out the assigned tasks, meeting deadlines.

Evaluation criteria for the public presentation of the research TFG that only the tutor evaluates

1. Clarity and precision of exposure.

2. Linguistic correction and proper use of vocabulary.

3. Originality, organization and quality of the contents.

4. Results and elaboration of the conclusions.

5. Adequacy of the answers to questions formulated by the tutor.

6. Adequacy of the presentation to the content of the written work.

General evaluation criteria of the Practical TFG that evaluates both the tutor and the reviewer.

1. Originality of the idea of the proposed professional product, that is, if it is a contribution to the creation of innovative and competitive proposals in the professional activity.

2. Demonstrate the ability to organize work during product development.

3.Use of advanced technologies for optimal professional development.

4.Demonstration of knowledge and skills for the development of practical work in the field of advertising and public relations.

5. Capacity to design communication strategies and objectives in the dialogue between brands and consumers.

6.Capacity to justify and defend the economic viability of the professional product in the sector where the product would be registered.

7.Correctness in communication and written and/or oral expression in the product.

8.Concept and quality of memory.

9. Product concept and quality.

Evaluation criteria for the development of the TFG that only the tutor evaluates.

1. Punctuality and attendance at tutorials.

2. Fulfillment of the tasks: execution of the work plan of the TFG: management and planning of one's own time, carrying out the assigned tasks, meeting deadlines.

Evaluation criteria for the presentation of the Practical TFG that only the tutor evaluates

1. Clarity and precision of exposure.

2. Linguistic correction and proper use of vocabulary

3. Originality,organization and quality of the presentation.

4. Concept and quality of the product presented.

5. Adequacy of the answers to questions formulated by the tutor.

6. Adaptation of the presentation to the content of the pilot.

Not assessable

The Degree’s Thesis (TFG) will be graded as \"Not Assessable\" if any of the following three circumstances occur:

• The supervisor considers that the project does not meet the minimum requirements for submission and assessment.
• The student does not complete the 4 mandatory tutoring sessions and/or, by the deadline established and published on the faculty’s website, has not completed the first 3 mandatory tutoring sessions.
• The student fails to submit the Final Degree Project.

Review procedures

As in the case of any other subject, you can request an ordinary review with the tutor. The review of the tutor must be personal and individualized and before the closing date of the minutes of the TFG. You can ask the tutor for a copy of the report that the reviewer and the tutor have made on the work (These copies of the reports are the documentary evidence required to request the extraordinary review). Once the review has been made and the student's arguments have been heard, the teacher can maintain or modify the grade.

In case of disagreement with the teacher's review, an extraordinary review can be requested, which will be carried out by teachers who have not participated in the ordinary review or in the correction of the TFG. There is a period of fifteen calendar days to submit to the Academic Management.

Recovery

Pursuant to Article 261 of the UAB Academic Regulations, the Master’s Thesis (TFM) and Bachelor’s Thesis (TFG) are not subject to the recovery process.

The final degree project has not single evaluation.

Use of AI

The Bachelor’s Thesis (TFG) supervisor shall determine whether the use of Artificial Intelligence (AI) tools is permitted in the TFG, depending on each specific case and the type of TFG, as well as the phases of the work in which such tools are employed and their intended purpose (for example: initial phase (source search), generation of tables and visual representations…). Students must clearly identify any content generated using AI, specify the tools employed, and include a critical reflection on how these technologies have influenced both the process and the final result of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.

Irregularities

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.

Procedure in the Event of Suspected Irregularities

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action.