Subject eminently practical where the notions will be given so that the student can develop, in groups of 3 people, the themes of the program. Students must create a web page with a Content Management System (WordPress) and an eCommerce with WooCommerce, use Odoo ERP to manage customer relations and send an eMail Marketing campaign, and finally, develop a dashboard with Tableau.

Attendance to classes is mandatory, from the first session, since it participates in the preparation of the projects proposed in the subject.

Tableau data visualization software (www.tableau.com) is provided through the Tableau for Teaching program (http://www.tableau.com/academic)

1) Projects: average obtained from the delivery of three projects prepared in groups of 3 people.

a) Creation of a Web page with eCommerce (20%)

b) Development of a CRM and an email marketing campaign (20%)

c) Designing a dashboard with Tableau (20%)

Attendance will be calculated for each project, as follows: Present = 2 points, Delay or Excused absence = 1, Unexcused absence = 0 points.

- The student who does not exceed 80% attendance in a certain project, will lose 50% of the grade obtained by his group in that project.

- The student who does not exceed 70% attendance in a certain project, will lose 100% of the grade obtained by his group in that project.

2) Individual tests: average of individual evaluations based on tests carried out individually in classes.

The final grade for the subject will be the weighted average between projects (60%) and individual tests (40%).

To calculate the final grade for the subject, it is essential to obtain an average grade greater than or equal to 5 in each of the parts (projects, individual tests).

If the grade for any of the parts is less than 5, the final grade for the subject will be the minimum grade obtained in projects and individual tests.

If the final grade for the subject is between 3.5 and 4.9, the student will be able to take the retake examfor passing the subject.

A student is considered to be \"Not evaluable\" in the subject when informing the teacher that he/she leaves the subject before week 7 of the course.

This subject does not offer the option for comprehensive evaluation.

Calendar of evaluation activities

The dates of the different evaluation tests (partial exams, exercises in the classroom, delivery of works, ...) will be announced in the virtual campus at the beginning of the course and will be done within the weeks of teaching. There is no partial or final exam on the subject.

\"The dates of evaluation activities cannot be modified unless there is an exceptional and duly justified reason why an evaluation activity cannot be carried out. In this case, the degree coordinator will contact both the teaching staff and the affected student, and a new date will be scheduled within the same academic period to make up for the missed evaluation activity.\" Section 1 of Article 115. Calendar of evaluation activities (Academic Regulations UAB). Students of the Faculty of Economics and Business, who in accordance with the previous paragraph need to change an evaluation activity date must process the request by filling out an Application for exams' reschedule https://eformularis.uab.cat/group/deganat_feie/nou-reprogramacio-de-proves

Grade revision process

In the virtual campus will be informed of the procedure, place, date, and time of the review of exams in accordance with the regulations of the University.

Retake Process

\"To be eligible to participate in the retake process, it is required for students to have been previously evaluated for at least two-thirds of the total evaluation activities of the subject.\" Section 3 of Article 112 ter. The recovery (UAB Academic Regulations). Additionally,it is required that the student have achieved an average grade in the subject between 3.5 and 4.9.

The date of the retake exam will be posted in the calendar of evaluation activities of the Faculty. Students who take this exam and pass will get a grade of 5 for the subject. If the student does not pass the retake,the grade will remain unchanged, and hence, the student will fail the course.

Irregularities in evaluation activities

The completion of assessment activities is subject to the provisions set out in this course guide and in the "Policy of the School of Economics and Business on the Detection of Irregularities during Assessment Activities", which regulates the conditions under which assessment tasks are conducted and the procedures applicable in cases where indications of irregularities are detected. Students are encouraged to consult the policy.

Use of Artificial Intelligence (AI) Technologies

For this course, the restricted use of Artificial Intelligence (AI) technologies is permitted exclusively for support tasks, such as bibliographic or information searches, text correction, or translations. Students must clearly identify which parts have been generated using this technology, specify the tools used, and include a critical reflection on how these tools have influenced the process and the finaloutcome of the activity. Lack of transparency in the use of AI in an assessable activity will be considered a breach of academic integrity and may result in partial or total penalization of the grade for the activity, or more severe sanctions in serious cases.