Language of instruction: Catalan / Spanish

The course is delivered through three complementary teaching and learning methodologies:

a) Lectures

The theoretical sessions are based on clear, structured and systematic lectures delivered by the instructor covering the course syllabus. Students will have access to all teaching materials through the Virtual Campus. These sessions will encourage active student participation through questions, discussions, critical reflection and the analysis of real-world cases from the tourism and hospitality industry.

b) Practical sessions

The practical sessions are designed to apply the knowledge acquired during the lectures. Throughout the semester, students will complete both individual and group activities, including case studies, critical reading analyses, oral presentations, fieldwork, technical visits, debates, classroom dynamics and the resolution of real-life situations related to tourism businesses and destinations.

In addition, some activities will incorporate active learning methodologies, such as the flipped classroom, in which students take a leading role in preparing and delivering parts of selected sessions. Activities aimed at developing transferable skills, critical thinking and communication skills will also be included.

c) Virtual Campus

The Virtual Campus platform will be used as a complementary source of information and as an alternative communication channel between students and the instructor. It will provide digital learning materials, links to relevant websites, discussion forums, the course syllabus, practical assignments (which must also be submitted through the Virtual Campus), and assessment results.

Note: Fifteen minutes of one class session, within the timetable established by the School or the Degree Programme, will be reserved for students to complete the institutional surveys evaluating the teaching performance of the instructor and the course or module.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

CONTINUOUS ASSESSMENT

The course includes two midterm examinations, accounting for 50% of the final grade (25% each). The first midterm will be held during the scheduled midterm examination period, while the second will take place on the official final examination date. Students who do not pass the first midterm will be required to sit both examinations on the final examination date. A minimum mark of 4 out of 10 in each examination is required for the average grade to be calculated.

The group final project accounts for 20% of the final grade. It must be submitted and presented in class on the agreed date. Any project receiving less than 5 out of 10 must be revised (following the instructor's feedback) and resubmitted on the date of the final examination.

Important note: Partial or total plagiarism will result in failure of the entire course.

Individual assignments account for 20% of the final grade.

Attendance and class participation account for 10% of the final grade.

To pass the course, students must obtain a minimum final grade of 5 out of 10.

IMPORTANT NOTE: The use of Artificial Intelligence (AI) technologies is strictly prohibited in all assessment activities unless an explicit exception is stated.

Any assignment containing AI-generated content will be considered academic misconduct and will receive a grade of 0, with no possibility of reassessment. More serious violations may result in additional disciplinary measures.

Furthermore, any irregularity that may significantly affect the assessment outcome will result in a grade of 0 for that assessment activity, regardless of any disciplinary proceedings that may also be initiated.

If multiple irregularities occur in assessment activities within the same course, the student's final grade for the course will be 0.

SINGLE ASSESSMENT

Instead of continuous assessment, students may choose the single assessment option. To do so, they must notify the Academic Services Department (https://www.uab.cat/web/estudiar/tramits-en-linia/avaluacio-unica-1345895469629.html) within the established deadlines and submit the required supporting documentation.

The single assessment consists of:

a) A final examination, worth 60% of the final grade, covering the theoretical contents taught during the course and published on the Virtual Campus.

b) A final project, assigned during the semester and submitted by the established deadline, worth 40% of the final grade. Students must contact the course instructor at the beginning of the semester to receive information about the specific research topic.

Submission of this project is mandatory to pass the course, together with a recorded video presentation, included as a link within the project document.

Any project receiving less than 5 out of 10 must be revised (following the instructor's feedback) and resubmitted on the date of the resit examination, provided that the student has obtained at least 3.5 out of 10 in the final examination.

Students must obtain a minimum grade of 5 out of 10 in both the final examination and the final project in order to pass the course.

IMPORTANT NOTE: The use of Artificial Intelligence (AI) technologies is strictly prohibited in all assessment activities.

Any assignment containing AI-generated content will be considered academic misconduct and will receive a grade of 0, with no possibility of reassessment. More serious violations may result in additional disciplinary measures.

Furthermore, any irregularity that may significantly affect the assessment outcome will result in a grade of 0 for that assessment activity, regardless of any disciplinary proceedings that may also be initiated.

If multiple irregularities occur in assessment activities within the same course, the student's final grade for the course will be 0.

RESIT EXAMINATION

Students will have the opportunity to sit the resit examination according to the academic calendar published in the Student Guide or on the School's website.

NON-ASSESSABLE GRADE

A student will receive a NON-ASSESSABLE grade if they participate in fewer than half of the assessment activities and/or do not attend the final examination.

Irregularities in an assessment activity

Any irregularity committed during an assessment activity (including academic fraud, plagiarism or the improper use of AI, unless such use has been expressly authorized) will result in a grade of 0 for that assessment activity.

Where obtaining a minimum grade in that assessment is an essential requirement for passing the course, or where multiple irregularities occur in different assessment activities within the same course, the student's final grade for the course will be 0.

In addition, disciplinary proceedings may be initiated against any student who commits any of these irregularities.