Guide in PDF format

Important notice

The course guide is provisional.

The PDF version of the course guide may take a few days to become available in the DDD.

Applied Research Design and Analysis

Code: 44709
Credits: 6

2026/2027

Degree programme	Type	Course
Media, Communication and Culture	OB	0

Contact lecturer

Name :: Carme Ferre Pavia
Email :: carme.ferre@uab.cat

Group languages

You can consult this information at the end of the document.

Prerequisites

The first semester course of the Epistemology Module will be taken as a prerequisite, as a previous conceptual base. This module is linked to the application of method concepts to students' case studies.

The module addresses in a practical and applied way how to familiarize students with the communication research methods they will have to implement. The module also trains them in reflection, expression and dissemination of research results.

Objectives

To learn to apply the different research methods and techniques. To be initiated in the use of resources and tools for documentation, collection, analysis, presentation and dissemination of research work. To reflect on the critique and ethics of research. Work in th eown TFM project.

Learning outcomes

Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
Continue the learning process, to a large extent autonomously.
Formulate hypotheses, research questions and objectives.
Construct research samples.
Apply procedures for data collection and analysis.
Carry out fieldwork using quantitative and qualitative research techniques.
Assess the appropriateness of techniques of communication research.
Construct instruments for data collection and analysis.
Direct and edit proposals for social content for mass media
Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences
Generate proposals that are innovative and competitive.
Produce journalistic discourses to facilitate the resolution of conflicts and coexistence.

1.- Structure of a research paper and its parts.

2.- Research databases

3.- Quantitative analysis: review and critique of cases

4.- Qualitative analysis: review and critique of cases

5.- Research in networks: tools and case analysis.

6.- Scientific discourse. Writing research papers

7.- Citation and reference systems

8.- Dissemination of research. Types of academic text

9.- Research ethics. Responsible research and innovation (RRI)

A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials and necessary information for eƯective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staƯ will inform students of any modifications to the course schedule and teaching methodologies.

Learning activities and methodology

Title	Hours	ECTS	Learning outcomes
Assessing meetings	15	0.6	1, 3, 7, 9, 10, 11
Sessions	30	1.2	1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
Course tasks and final paper	105	4.2	1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12

1. Sessions

2. Cases study

3. Guided readings

4. Assessment

5. Practical sessions

6. Individual work

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title	Weight	Learning outcomes
Score participation in the course	20%	1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
Control reports	30%	1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
Exercices	50%	1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12

In the evaluation process there will be the possibility of recovering a part of the exercices. The students have to attend and accommplish the 70% of the exercises in order to be evaluated. Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.

Any plagiarism detected will be cause for failure and evaluation of report to the coordination of the master. The AI use is only permited for linguistic and sources pruposes.

Bibliography

Cómo se hace una tesis o un trabajo final de máster

Bell, Judith y Stephen Waters. 2014. Doing your Research Project: A Guide for first-time Researchers. McGraw Hill.

Blaxter, Loraine; Christina Hugues; Malcolm Tight. 2010. How to Research. McGraw Hill.

Codina, Lluís. 2019. Introducción y conclusiones en una tesis doctoral: componentes, estructura y relación.

Dunleavy, Patrick. 2013. Authoring a PhD: How to plan, draft, write and finish a doctoral thesis or dissertation. Macmillan.

James, E. Alana y Tracesea H. Slater. 2014. Writing your Doctoral Dissertation or Thesis Faster. Sage.

Oliver, Paul. 2014. Writing your Thesis. London. Sage.

Winstanley, Carrie. 2009. Writing a Dissertation for Dummies. Wiley.

Cómo se lleva a cabo una revisión sistemática

Boland, Angela; M. Gemma Cherry; Rumona Dickson. 2014. Doing a Systematic Review: A Student’s Guide. Sage.

Booth, Andrew; Diana Papaionnou; Anthea Sutton. 2012. Systematic Approaches to a Successful Literature Review. Sage.

Cooper, Harris. 2016. Research Synthesis and Meta-Analysis. Sage.

Fink, Arlene. 2014. Conducting Research Literature Review. Sage.

Gouch, David et al. 2012. An Introduction to Systematics Reviews. Sage.

Jesson, Jill K.; Lydia Matheson; Fiona M. Lacey. 2011. Doing your Literature Review: Traditional and Systematic Techniques. Sage.

Lawrence, Machi; Brenda T. McEvoy. 2012. The Literature Review: Six Steps to Success. Thousand Oaks.

Onwuegbuzie, Anthony; R. Frels. 2016. 7 Steps to a Comprehensive Literature Review: A Multimodel & Cultural Approach. Sage.

Ridley, Diana. 2012. The Literature Review. Sage.

Shkedi, Asher. 2014. Qualitative Data Analysis. Contento De Semrik.

Metodologías

Brhun Jensen, Klaus (Ed.). 2012.,A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. Routledge.

Brinkmann, Sven. 2012. Qualitative Inquiry in Everyday Life. Sage.

Bryman, Alan. 2012. Social Research Methods. Oxford University Press.

Cavaller, Víctor et al. 2011. Audiencia y Visibilidad en los Medios de Comunicación (3 Vols.). UOC.

Creswell, John W. 2014.Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage.

Creswell, John W.; Vicki L. Plano Clark. 2010. Designing and Conducting Mixed Methods Research. Sage.

Denzin, Norman K.; Yvonna S. Lincoln. 2011. The SAGE Handbook of Qualitative Research. Sage.

Flick, Uwe (ed). 2014. The Sage Handbook of Qualitative Data Analysis. Sage.

Flick, Uwe. 2015. Introducing Research Methodology. Sage.

Kara, Helen. 2015. Creative Research Methods in the Social Sciences: A Practical Guide. Policy Press.

Lapan, Stephen D. et al. 2012. Qualitative Research: An Introduction to Methods and Designs. Wiley.

Leavy, Patricia. 2016. Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approches. Guilford Press.

Merriam, Sharan B.; Elizabeth J. Tisdell. 2014. Qualitative Research: A Guide to Design and Implementation. Wiley.

Meso; Koldobika; Irate Aguirreazkuenaga; Ainara Larrondo (Eds.). 2015. Active Audiences and Journalism. Servicio Editorial de la Universidad del País Vasco.

Miles, B.; A. Michael Huberman; Johnny Saldaña. 2014. Qualitative Data Analysis. A Methods Sourcebook. Sage.

Nagy Hesse-Biber, Sharlene (ed.). 2011. Handbook of Emergent Technologies in Social ResearchOxford Univ. Press.

Ritchie, Jane et al. 2014. Qualitative Research Practice: A Guide for Social Science Students and researchers. Sage.

Schreider, Margrit. 2012. Qualitative Content Analysis in Practice. Sage.

Scott, Greg; Roberta Garner. 2013. Doing Qualitative Research: Design, Methods and Techniques. Pearson.

Silverman, David (Ed.). 2011. Qualitative Research. Sage.

Tracy, Sarah J. 2013. Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact. Wiley-Blackwell.

Trochim, William M. K. 2006. Research Method Knowledge Base [sitio web]. Acceso: http://www.socialresearchmethods.net/kb/.

Williams, David. Consulta septiembre 2016Qualitative Inquiry in Daily Life: Exploring Qualitative Thought [sitio web]. Acceso: https://qualitativeinquirydailylife.wordpress.com/

Estudios de caso

Coller, Xavier. 2005. Estudios de Caso. CSIC.

Thomas, Gary. 2011. How to do your Case Study. Sage.

Yin, Robert K. 2014. Study Research. Design and Methods. Sage.

Análisis de datos cualitativos

Auerbach, Carl; Louise B. Silverstein. 2003. Qualitative Data: An Introduction to Coding and Analysis. NYU Press.

Bazeley, Patricia. 2013. Qualitative Data Analysis with NVivo. Sage.

Bazeley, Patricia. 2013. Qualitative Data Analysis: Practical Strategies. Sage.

Bernard, H. Russell; Amber Y. Wutich; Gery W. Ryan. 2016. Analyzing Qualitative Data: Systematic Approaches. Sage.

Cooper, Harris. 2016. Research Synthesis and Meta-Analysis. Sage.

Friese, Sussane. 2014. Qualitative Data Analysis with ATLAS.ti. Sage.

Grbich, Carol. 2012. Qualitative Data Analysis: An Introduction. Sage.

Harding, Jamie. 2013. Qualitative Data Analysis from Start to Finish. Sage.

Howell Major, Claire; Maggi Savin-Baden. 2012. An Introduction to Qualitative Research Synthesis: Managing the Information Explosion in Social Science Research. Routledge.

Saldaña, Johnny. 2015. The Coding Manual for Qualitative Researchers. Sage.

Software

Normal use of word, excel, search engines and database navigation.

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching	Group	Language	Semester	Shift
(TEm) Theory (master)	40	Spanish	second semester	afternoon