Important notice
The course guide is provisional.
The PDF version of the course guide may take a few days to become available in the DDD.
Technology and Communication in Entrepreneurship and Social Innovation
Code: 44432Credits: 12
| Degree programme | Type | Course |
|---|---|---|
| Entrepreneurship and Social Innovation | OB | 1 |
Contact lecturer
- Name :
- Carles Pedret Ferre
- Email :
- carles.pedret@uab.cat
Teaching staff
- Santiago Giraldo Luque
- Mireia Faucha Hernandez
- Andreu Pérez Reyes
- Carles Pedret Ferre
- Virginia Luzón Fernández
Group languages
You can consult this information at the end of the document.
Prerequisites
This module is only available to Master’s students in Entrepreneurship and Social Innovation.
Module contents have a transversal character. There is no prior knowledge requirement.
Objectives
The objective of the module is to provide students with an overview of the technological and communication resources available in the field of social entrepreneurship. Taking into account the student’s different academic background, it is not the objective of this module that they become experts in the technological and communicative field, but rather that they acquire knowledge of the different technological tools and solutions that are currently available in this field.
The way in which technology affects society is a key factor in understanding how these developments have accelerated strategic areas related to the achievement of the Sustainable Development Goals (SDGs), which are generating new opportunities and business models. From this point of view, it is important to know the technological tools available, not only regarding the capture of data for subsequent exploitation, but also in terms of interaction with the user and the general management of resources in the scope of the different entities and organizations. In summary, this module aims to provide an overview of the available tools, as well as a practical interaction with them to intensify your knowledge and skills in the field of technology.
Learning outcomes
- CA06 (Demonstrate knowledge of the tools available for designing applications that interact with the internet, and their management.) Demonstrate knowledge of the tools available for designing applications that interact with the internet, and their management.
- CA07 (Demonstrate knowledge of the tools available for designing applications for interacting with users via mobile devices, and understand how they work.) Demonstrate knowledge of the tools available for designing applications for interacting with users via mobile devices, and understand how they work.
- CA08 (Demonstrate knowledge of the available tools and technological methodologies linked to the cloud that help manage resources and tasks in a business setting.) Demonstrate knowledge of the available tools and technological methodologies linked to the cloud that help manage resources and tasks in a business setting.
- CA09 (Identify the different forms of external communication (journalistic products, consultancy, special events, trade fairs, publicity, etc.).) Identify the different forms of external communication (journalistic products, consultancy, special events, trade fairs, publicity, etc.).
- CA10 (Detect the needs of users/consumers/potential clients and what role they should play in the organisation (purchasing process, becoming a member of the entity, etc.).) Detect the needs of users/consumers/potential clients and what role they should play in the organisation (purchasing process, becoming a member of the entity, etc.).
- KA03 (Describe the technological tools that can be used for social innovation and to improve sustainability.) Describe the technological tools that can be used for social innovation and to improve sustainability.
- KA04 (Describe how information is exchanged between an organisation's management and its employees.) Describe how information is exchanged between an organisation's management and its employees.
- SA03 (Critically analyse and reflect upon the relationships between science, technology and society.) Critically analyse and reflect upon the relationships between science, technology and society.
- SA04 (Establish relationships between technological and business innovation and the stages of social change.) Establish relationships between technological and business innovation and the stages of social change.
- SA05 (Set external and internal communication objectives using the most appropriate strategies to create a dialogue between the social transformation project, the project employees and society.) Set external and internal communication objectives using the most appropriate strategies to create a dialogue between the social transformation project, the project employees and society.
- SA06 (Identify good and bad practices in innovation.) Identify good and bad practices in innovation.
Contents
C1. Technological resources in social entrepreneurship
• Introduction to the basic concepts in Technology and the Circular Economy.
• The Sustainable Development Goals (SDG) and current initiatives.
• IoT platforms.
• Web programming with content managers.
C2. Information systems and project management in social entrepreneurship
• Information systems in organizations.
• Decision-making systems.
• Creation of web applications in the cloud.
• Design of web pages and mobile applications.
C3. Communication strategies in the field of social entrepreneurship
• Basic communication concepts: Identity and image, public and public, advertising, and public relations, marketing, and corporate communication.
• Communication 360:
o Drafting of objectives
o Advertising communication strategy.
o Public relations strategy.
o Omnichannel.
C4. Communication strategies in the field of social entrepreneurship II
• Communication strategies and content positioning. The new audience profile: from user to prosumer.
• Journalism. Genres, formats, and possibilities in the XXI century. How to report? What means to choose? How to build your own medium?
C5. Ethics, technology and social entrepreneurshi
• What is innovate? Social impact of innovations. Types of innovations in social entrepreneurship.
• Ethics and innovation. Good practices of social entrepreneurship. Corporate social responsibility.
• Social innovation. Sustainable innovation. Responsible innovation. RRI in the entrepreneurial context.
• Citizen participation in innovation processes. Participatory design. Design Thinking.
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Seminars and LAB (C2) | 9 | 0.36 | |
| Autonomous work | 150 | 6 | |
| Theory lectures (C3) | 4.5 | 0.18 | |
| Theory lectures (C4) | 12 | 0.48 | |
| Theory lectures (C1) | 10 | 0.4 | |
| Seminars and LAB (C3) | 4.5 | 0.18 | |
| External seminar: Digital manufacturing: concept and applications | 6 | 0.24 | |
| Development of projects applying the use of different technological tools | 75 | 3 | |
| Theory lectures (C2) | 10 | 0.4 | |
| Seminars and LAB (C1) | 10 | 0.4 | |
| Theory lectures (C5) | 4.5 | 0.18 | |
| Seminars and LAB (C5) | 4.5 | 0.18 |
• Master classes.
• Carrying out practical activities (resolution of cases).
• Cooperative learning.
• Seminars and Workshops.
• Preparation of works, projects, reports, or essays.
• Oral presentation of works, projects, reports or essays.
• Reading articles / reports of interest.
• Discussions.
• Tutorials.
• Personal study.
REMARK: The proposed teaching methodology may undergo some modifications according to the restrictions imposed by the health authorities on on-campus courses.
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Project defense and practical cases | 20% | 0 | 0 | CA06, CA07, CA08, CA09, CA10, KA03, KA04, SA03, SA04, SA05, SA06 |
| Project development | 65% | 0 | 0 | CA06, CA07, CA08, CA09, CA10, KA03, KA04, SA03, SA04, SA05, SA06 |
| Assistance and participation | 15% | 0 | 0 | CA06, CA07, CA08, CA09, CA10, KA03, KA04, SA03, SA04, SA05, SA06 |
The final grade for the module will be calculated considering the percentages associated with each sub-module and the External Seminar (SE).
Final grade = (0.083*SE + 0.25*C1 + 0.25*C2 + 0.125*C3 + 0.166*C4 + 0.125*C5)
Being an in-person master’s degree, class attendance with a minimum of 80% of the module sessions (including classes, seminars, workshops, and other academic activities) is a requirement to be graded.
The completion of assessment activities is subject to the provisions set out in this course guide and in the "Policy of the School of Economics and Business on the Detection of Irregularities during Assessment Activities", which regulates the conditions under which assessment tasks are conducted and the procedures applicable in cases where indications of irregularities are detected. Students are encouraged to consult the policy.
Bibliography
David Barberá-Tomás, Itziar Castelló, Frank G. A. de Bakker, and Charlene Zietsma, 2019: Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change. AMJ, 62, 1789–1817, https://doi.org/10.5465/amj.2017.1488
Roundy, P. T. (2014). Doing Good by Telling Stories: Emotion in Social Entrepreneurship Communication. Journal of Small Business Strategy, 24(2), 41-68. Retrieved from https://libjournals.mtsu.edu/index.php/jsbs/article/view/193
Giraldo-Luque, S. (2018). Protesta social y estadios del desarrollo moral: una propuesta analítica para el estudio de la movilización social del siglo XXI. Palabra Clave, 21(2), 469-498. DOI: 10.5294/pacla.2018.21.2.9
Tejedor, S., & Tusa Jumbo, F. E. (2020). Los newsgames como herramienta periodística: Estudio de caso de experiencias de éxito. Revista Prisma Social, (30), 115–140. Recuperado a partir de https://revistaprismasocial.es/article/view/1543
Lubberink, R., Blok, V., van Ophem, J., & Omta, O. (2019). Responsible innovation by social entrepreneurs: an exploratory study of values integration in innovations. Journal of Responsible Innovation, 6(2), 179–210.
Long, T. B., Blok, V., Dorrestijn, S., & Macnaghten, P. (2020). The design and testing of a tool for developing responsible innovation in start-up enterprises. Journal of Responsible Innovation, 7(1), 45-75.
Human Development Reports, http://www.hdr.undp.org/en
Sustainable Development Goals, https://www.un.org/sustainabledevelopment/
Eurostat, Circular Economy, https://ec.europa.eu/eurostat/web/circular-economy
Ellen MacArthur Foundation, https://www.ellenmacarthurfoundation.org/
Martin Kleppmann, O'Reilly. Designing Data intensive applications, 2017
Dan C. Marinescu. Morgan-Kaufmann. Cloud Computing. Theory and Practice”, 2018.
Paul Capriotti Peri. BRANDING CORPORATIVO. Fundamentos para la gestión estratégica de la. Identidad Corporativa. Chile: Colección de Libros de la Empresa, 2009
Seth Godin. This is Marketing. You can’t be see until you learn to see. New York. Penguin, 2018.
Kathy Matilla. Cómo hacer un plan estratégico de comunicación Vol. I. Un modelo de planificación estratégica, paso a paso. Barcelona : Editorial UOC, 2018
Andréa Oliveira. Cómo hacer un plan estratégico de comunicación Vol. II. Públicos y stakeholders. Barcelona : Editorial UOC, 2018.
Joan Cuenca Fontbona. Cómo hacer un plan estratégico de comunicación Vol. III. La investigación estratégica preliminar. Barcelona : Editorial UOC, 2018.
Guillem Marca Francés. Cómo hacer un plan estratégico de comunicación Vol. IV. La Paul investigación estratégica de evaluación. Barcelona : Editorial UOC, 2018.
Capriotti Peri. DircomMap. (In Press), 2021.
Software
- Excel, PowerPoint, Word, open software programes.
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TEm) Theory (master) | 10 | Spanish | first semester | afternoon |
| (PAULm) Classroom practices (master) | 10 | Spanish | first semester | afternoon |
| (PLABm) Practical laboratories (master) | 10 | Spanish | first semester | afternoon |