Important notice
The course guide is provisional.
The PDF version of the course guide may take a few days to become available in the DDD.
Events Tourism. Management Techniques for Events Management and Planning
Code: 43077Credits: 9
| Degree programme | Type | Course |
|---|---|---|
| Management and Organisation of Event Tourism | OB | 1 |
Contact lecturer
- Name :
- María José Aguar Martinez
- Email :
- mariajose.aguar@uab.cat
Teaching staff
- Daniel Blabia Girau
- Víctor Gimenez Garcia
- María José Aguar Martinez
- Sebastián Aparicio Rincon
- Asunción Blanco Romero
- Monica Molina Hoyo
- Inmaculada Diaz Soria
Teaching staff (external to UAB)
- Anna Bueno
- Pablo Urani
- Raymond Torrents
- Raquel Rodríguez Escriche
- Francesc Carrió
- Sònia Serracarbassa
- Mònica García
Group languages
You can consult this information at the end of the document.
Prerequisites
There are no prerequisites
Objectives
1. Introduce students to the concepts of Business and Event Tourism.
2. Familiarize the students with the public and private entities that drive business and events tourism.
3. Learn to define the phases of a project for the execution of an event: main components and development areas
4. Learn to use technologies applied to the scheduling and distribution of tasks of an event: MS Project.
5. Incorporate the tools for the development of a research project following university methodology and rigor.
6. Analyze and formulate sustainability strategies applied to events.
Learning outcomes
- Communicate and justify conclusions clearly and unambiguously to both specialist and non-specialist audiences.
- Plan and organise venues and management interventions on the basis of critical analysis and synthesis.
- Use acquired knowledge as a basis for originality in the application of ideas, often in a research context.
- Integrate knowledge and use it to make judgements in complex situations, with incomplete information, while keeping in mind social and ethical responsibilities.
- Get an overview of the main actors in event tourism.
- Identify historical and present-day trends in event tourism by analysing all the literature and statistical data available.
- Gain an understanding of the processes of creation and how to incentivise creativity.
- Apply the different instruments available for managing an event.
- Analyse experiences of different types of events in which event management techniques were applied.
- Use the tools for managing suppliers, defining action protocols and contract types.
- Adapt to new situations, showing initiative in developing innovative and competitive strategies.
- Continue the learning process, to a large extent autonomously.
Contents
1. Welcome session for new students of the graduate program
2. Inaugural session. What do we talk about when we talk about events
3. Tourism. Business tourism and events. Concepts I/II
4. Business tourism and cities (the case of Barcelona)
5. Entrepreneurship and entrepreneurial initiatives in the events sector I / II
6. Functions and activities of the Catalunya Convention Bureau
7. Functions and activities of the Barcelona Convention Bureau
8. Research techniques I / II / III
9. Project management techniques (MS Project) - I / II / III
10. Sustainable events
11. Visit to the IBTM Fair
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Classroom | 36 | 1.44 | |
| Resolution directed activities | 35.5 | 1.42 | |
| Elaboration works | 90 | 3.6 | |
| Attendance and participation events/activities classroom | 15 | 0.6 | |
| Tutoring | 15.5 | 0.62 |
The teaching methodology combines teachers’ lectures with the discussion and resolution of practical cases with students. Moreover, there are discussion sessions on topics which have been presented.The module evaluation exercice aims to set the knowledge developed during the Module.
1.-In-person
- Teacher's lectures
- Resolution / discussion of exercises and cases with students, in groups or individually
- Discussions among students on previously read or explained topics
- Tutoring sessions
2.- Outside the classroom work with tutored sessions
- Case studies to work outside the classroom
- Preparation of module evaluation exercise
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Written module evaluation test | 50% | 20 | 0.8 | 1, 2, 7, 8, 9, 12 |
| Oral presentations | 10% | 7 | 0.28 | 2, 3, 5, 6, 7, 8, 9, 11 |
| Discussions-Forums | 40% | 6 | 0.24 | 1, 2, 4, 5, 6, 7, 10, 11 |
To successfully complete the Module, attendance is mandatory to at least 80% of the lectures
Continuous evaluation (attendance, graded observations): 25%
Graded coursework (individual or in-group): 25%
Written tests / module evaluation test: 50%
This subject entirelyprohibits the use of AI technologies in all its activities. Any submitted work that contains content generated using AI will be considered academic dishonesty; the corresponding grade will be awarded a zero, withoutthe possibility of reassessment. In cases of greater infringement, more serious action may be taken
Bibliography
Ajuntament de Barcelona (2010). Guía de congresos más sostenibles. Barcelona
Ayuntamiento de Vitoria Gasteiz (2010). Guía de eventos sostenibles. Directrices para la organización de eventos sostenibles en Vitoria-Gasteiz. Vitoria-Gasteiz.
BCF Consultors (2010), Auditoría del Mercado Ferial 2009. AFE – Asociación de Ferias Españolas.
BCF Consultors (2011), Actividad del mercado de Reuniones en España 2010. Spain Convention Bureau.
BCF Consultors (2012), Estudio del mercado congresual en Barcelona. Barcelona Convention Bureau.
BCF Consultors (2013). Estudio del mercado congresual en Barcelona. Barcelona Convention Bureau
Blanco Romero, Asunción (et alii (2021) Diccionario de Turismo .Madrid, Cátedra
Campos García de Quevedo, Gloria (2016): Eventos corporativos: puesta en escena, creatividad y espectáculo. Madrid, Sindéresis
Campos García de Quevedo, Gloria (2016): La industria de las emociones: casos prácticos de eventos corporativos. Madrid, Sindéresis
Flamarich, M. (2012)“La financiación de los congresos” Conexo – 162. Madrid. 2012. Página 2.
Flamarich, M. (2011), Turismo de Negocios (eventos) en España. Análisis y perspectivas”. Papers de Turisme, 59-76. Generalitat Valenciana, Conselleria de Turisme, Cultura i Esport.
Jones, Meegan: Sustainable Event Management. A practical guide (2017). Londres, Routled
Observatorio del Turismo de Barcelona (2020) Informe del mercado congresual en el Destino Barcelona 2019
Ocaña Albar, Inmaculada (2020) La gestión de eventos y productos turísticos (2.ª edición revisada y actualizada). Síntesis. Madrid
Ortega Nuere, Cristina e Izaguirre Casado, Magdalena (eds) (2010): Los eventos: funciones y tendencias- Documentos de Estudios de Ocio, núm. 39. Deusto
OMT. (2014) Informe global sobre la industria de reuniones. 2014
PNUMA (2009). Guía para reuniones verdes 2009. París.
PNUMA – OMT (2006). Por un turismo más sostenible. Madrid.
Ramírez Avila, Estela A. (2005). Turismo de Negocios. Editorial Trillas.
Roca Prats, José Luis (2012): Comercialización de eventos. Síntesis. Madrid
Sánchez González, Dolores del Mar (2016): Técnicas de organización de eventos. Síntesis. Madrid
Sánchez González, Mar: Técnicas de organización de eventos (2016) Madrid, Síntesis
Spain Convention Bureau (2017) Medición del Turismo de Reuniones relativo al año 2016 en las ciudades asociadas al Spain Convention Bureau, 2017
Torrents Fernández, Raimond (2008), Eventos de empresa. El poder de la comunicación en vivo. Deusto.
Vázquez Esteban, Marco (2018): Organización de eventos empresariales. Síntesis. Madrid
Software
Within the established calendar, 15 minutes of a class will be reserved for the students to complete the evaluation surveys
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Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TEm) Theory (master) | 1 | Spanish | first semester | afternoon |
| (TEm) Theory (master) | 2 | Spanish | first semester | afternoon |