Multimedia Language
Code: 105020Credits: 12
| Degree programme | Type | Course |
|---|---|---|
| Audiovisual Communication | OB | 3 |
Contact lecturer
- Name :
- Arnau Gifreu Castells
- Email :
- arnau.gifreu@uab.cat
Teaching staff
- Pablo Gonzalez Jimenez
Group languages
You can consult this information at the end of the document.
Prerequisites
It is necessary for students to have basic knowledge of language, writing, production and digital techniques.
On the other hand, given that part of the bibliography is in English, a good level of reading comprehension in that language is necessary.
Objectives
The basic objectives of the subject are:
- Provide basic knowledge about languages in digital media, with special emphasis on their specificities of a technological and cultural nature.
- To deepen in the specific techniques and knowledge necessary for the creation of contents in digital media.
- Study the mechanisms of dissemination of content in blogs and social networks.
- Acquire knowledge related to the technological aspects linked to production, publication and dissemination of digital content.
Learning outcomes
- CM11 (To apply the technical, narrative and aesthetic procedures of Audiovisual Communication to create innovative products.) To apply the technical, narrative and aesthetic procedures of Audiovisual Communication to create innovative products.
- CM12 (To validate the feasibility of communication messages based on their potential social and commercial impact.) To validate the feasibility of communication messages based on their potential social and commercial impact.
- CM13 (To communicatively assess sound or audiovisual languages based on the type of product created.) To communicatively assess sound or audiovisual languages based on the type of product created.
- KM17 (To identify the different codes of audiovisual expression.) To identify the different codes of audiovisual expression.
- KM18 (To determine the communicative value of the different codes of audiovisual expression.) To determine the communicative value of the different codes of audiovisual expression.
- SM16 (To leverage the communicative effectiveness, innovation and aesthetic sensibility of the various rhetorical devices in Audiovisual Communication to construct messages.) To leverage the communicative effectiveness, innovation and aesthetic sensibility of the various rhetorical devices in Audiovisual Communication to construct messages.
- SM17 (To adapt the use of audiovisual languages to the professional sector’s different content creation needs.) To adapt the use of audiovisual languages to the professional sector’s different content creation needs.
Contents
1 - Introduction - subject presentation
2 - Approach and evolution of interactive communication
3 - The scope of multimedia language
4 - Methodology Uvic-UCC and case studies
5 - ERAM/UDG methodology and case studies
6 - UAB methodology and possible synergies
7 - Conceptualization
7.1 - Context
7.2 - Justification of the title
7.3 - Idea-Storyline
7.4 - Description / Synopsis / Abstract
7.5 - Treatment
7.6 - Target / Audience / Target public
7.7 - Objectives
7.8 - Methodology
7.9 - Team
8 - Script / Information architecture
8.1 - User requirements
8.2 - Information architecture and interaction design
9 - Interface design
9.1 - Corporate Identity
9.1.1 - Logo
9.1.2 - Graphic metaphor
9.1.3 - Corporate colors
9.1.4 - Typography
9.2 - Wireframes (mockups, blueprints)
9.2.1 - Interface design: home page and second level page
9.2.2 - Schematic decomposition of the different levels and sublevels
10 - Interface evaluation
10.1 - Heuristic tests
10.2 - MVP - Minimum Viable Product
11 - Financing plan
11.1 - Budget
11.2 - Financing plan
11.3 - Implementation schedule
12 - Execution phases
13 - Exhibition, distribution, competition
The detailed calendar with the different sessions will be exposed on the day of the presentation of the subject.
In addition, it will be published on the Virtual Campus, where students will find a detailed description of the exercises and practices, as well as the teaching materials and the information necessary for the correct follow-up of the subject.
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Study: Reading and synthesis of scientific documents | 70 | 2.8 | |
| Realization of works related to the development of seminars | 20 | 0.8 | |
| Case discussion practices (audiovisual productions) and scientific articles | 25 | 1 | |
| Laboratory practices | 40 | 1.6 | |
| Master classes with ICT support | 25 | 1 | |
| Tutorials (individual or group face-to-face activity aimed at solving learning problems) | 15 | 0.6 | |
| Preparation of laboratory practices | 75 | 3 |
The methodology of this course includes lectures, practical seminars (case discussion practice), laboratory practice, tutorials, practical exercises and lectures.
A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course's Virtual Campus, where students will find all teaching materials and necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.
The content of the subject will be sensitive to aspects related to the gender perspective and the use of inclusive language.
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Practices | 50% | 25 | 1 | CM11, CM12, CM13, KM17, KM18, SM16, SM17 |
| Debate practice works | 10% | 3 | 0.12 | CM11, CM12, CM13, KM17, KM18, SM16, SM17 |
| Evaluation test | 40% | 2 | 0.08 | CM11, CM12, CM13, KM17, KM18, SM16, SM17 |
The evaluation of the subject will be carried out from 3 axes: theory (40%), debate practices (10%) and practices (50%). To pass the subject it is necessary to pass both the theoretical section (exams) and the practical section (practices and debate practices).
Re-evaluation activities (total or partial) are contemplated, both to approve and to raise the grade. Regarding theory, and according to the faculty's regulations, for all students who fail the exam with a 3 or more. Regarding practices, for those students who have delivered all the practical exercises.
The student who performs any irregularity (copy, plagiarism, identity theft...) that can lead to a significant variation of the qualification of an evaluation act, will be qualified with 0 this act of evaluation. In case there are several irregularities, the final grade of the subject will be 0.
Non-Assessable
Following point 9 of Article 266 of the UAB Academic Regulations, if it is determined that the student has not provided sufficient evidence to be evaluated, the subject will be classified as non-assessable.
Bibliography
AARSETH, Espen J. (2003). \"Nonlinearity and Literary Theory\". A: Wardrip-Fruin, N.; Montfort, N. The New Media Reader. MIT Press, 762-780.
ASTON, Judith, GAUDENZI, Sandra i ROSE, Mandy (2017). i-Docs: The Evolving Practices of Interactive Documentary. Columbia University Press. ISBN: 023118123X.
BARROSO, Jaime (2008). Realización audiovisual. Ed. Síntesis.
BOLTER, David, i GRUSIN, Richard (2000). Remediation. Understanding New Media. MIT Press.
BURGUESS, Jean; GREEN, Joshua (2013). \"YouTube: Online video and participatory culture\". John Wiley &Sons.
CAIRO, Alberto (2012). The Functional Art: An introduction to information graphics and visualization. New Riders.
CÓRDOBA, Carlos; ALATRISTE, Yadira (2012). Hacia una taxonomía de investigación entre Visualización de Información y Diseño.
CRAWFORD, C. (2002). The Art of Interactive Design. No Starch Press.
EDGAR-HUNT, Robert; MARLAND, John i RAWLE, Steven (2011). El Lenguaje cinematográfico. Parramón Ediciones.
FELDMAN, Tony (1994). Multimedia. Blueprint.
FIDLER, Roger. (1998). Mediamorfosis. Comprender los nuevos medios. Granica.
GUTIÉRREZ, Maria; PERONA, Juan José (2002). Teoría y técnica del lenguaje radiofónico. Ed. Bosch.
JENKINS, Henry. (2006). Convergence culture: Where old and new media collide. New York University Press.
KOROLENKO, Micahel D. (2001). Writing for Multimedia. A Guide and Sourcebook for the Digital Writer. Wadsworth Publishing Company.
LANDOW, George P. (2005). Hipertexto 3.0: teoría crítica y nuevos medios en la era de la globalización. Paidós.
MANOVICH, Lev (2005). El lenguaje de los nuevos medios de comunicación. La imagen enla era digital. Paidós.
MEADOWS, Mark Stephen (2003). Pause and Effect. The art of interactive narrative. New Riders.
MONFORT, Nick y WARDRIP-FRUIN, Noah (2003). The new media reader. MIT Press.
MILLERSON, Gerald (2009). Realización y producción en televisión. Ed. Omega.
MURRAY, Janet (1998). Hamlet on the Holodeck: The Future of Narrative in Cyberspace. MIT Press.
PARISER, Eli (2011). The Filter Bubble: What the Internet Is Hiding from You. Penguin Press, New York.
PRATTEN, Robert. (2011). Cross-Media Communications: An Introductions to the Art of Creating Integrated Media Experiences. London: ETC Press.
RYAN, Marie Laurie (2005). Narrative across media. The languages of storytelling. University of Nebraska Press.
SCOLARI, C. Alberto (2018). Las leyes de la interfaz: Diseño, ecología evolución, tecnología (Vol. 136). Editorial Gedisa.
SÁNCHEZ B., Teresa (2012). Nuevos modelos narrativos. Ficción y transmediación (Vol. 1). Madrid:Comunicación.
SHIFMAN, Limor. (2014). Memes in Digital Culture: MIT.
Software
OFFICE
* Word
* Powerpoint
VIDEO AND AUDIO EDITING - POST-PRODUCTION
* Da Vinci / Premiere / Final Cut
* Affinity Photo / Photoshop
* Audacity / Audition
INFORMATION ARCHITECTURE
* Miro
https://miro.com/
* Canva
https://www.canva.com/
* Figma
https://www.figma.com/
PROTOTYPING - MULTIMEDIA EDITORS
* Wordpress (plugin H5P)
https://wordpress.com/
* Klynt
http://klynt.net/
* Metaverse
https://studio.gometa.io/landing
* Genial.ly
https://genial.ly/es/
* Wix
https://www.wix.com/
CSS FRAMEWORKS
* Tailwind CSS
* Visual Studio Code
* Copilot / Claude.ai
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TE) Theory | 4 | Catalan | annual | morning-mixed |
| (PLAB) Practical laboratories | 41 | Catalan | annual | morning-mixed |
| (PLAB) Practical laboratories | 42 | Catalan | annual | morning-mixed |