
Tourism Innovation
Code: 104960Credits: 6
| Degree programme | Type | Course |
|---|---|---|
| Tourism | OP | 4 |
Contact lecturer
- Name :
- Carme Ruiz Aguado
- Email :
- carmen.ruiza@uab.cat
Group languages
You can consult this information at the end of the document.
Prerequisites
There are no prerequisites to enrol.
Objectives
The course aims to equip the fourth-year students of the Degree in Tourism with analytical and critical thinking about the current trends in tourism and the most suitable business practices to be implemented in the different types of tourism companies and independent professionals in order to differentiate themselves from competitors and increase their market quota.
At the end of the course the student should be able to:
- Analyze the new trends applied to tourism and know what would be the most appropriate to implement in each case.
- Teamwork.
- Develop an ability to learn independently.
- Ability to self-assess the knowledge acquired.
- Working with communication techniques and new technologies at all levels.
- Develop critical thinking.
- Keep updated about current trends in the tourism sector
Learning outcomes
- Develop a capacity for independent learning.
- Use communication techniques at all levels.
- Take decisions in situations of uncertainty, taking into account potential consequences of these decisions in the short, medium and long term.
- Plan, organise and coordinate a work team, creating synergies and showing empathy.
- Work in a team.
- Plan and manage activities on the basis of quality and sustainability.
- Have a business vision, pinpoint the customer's needs and pre-empt possible changes in the environment.
- Behave responsibly towards the environment.
- Manage human resources in tourism organisations.
- Behave ethically and adapt to different intercultural contexts.
- Display a customer service orientation.
- Identify the sources of new trends in the tourism sector.
- Argue in favour of good practice and the newest trends and approaches in the face of the challenges posed by tourism development.
- Keep pace with the latest outstanding initiatives, projects and businesses in tourism as inspiration for maintaining an entrepreneurial spirit.
- Apply the different management and planning tools that help to drive the development of the tourism sector.
- Identify the latest trends and best practice, in order to innovate in planning, management and commercialisation in tourism entities, products and organisations.
- Extrapolate from studies and presentations of real cases in the tourism sector.
Contents
Unit 1: New trends in the tourism sector
Unit 2: Travel blogs and travel bloggers
Unit 3: Introduction to Revenue Management
Unit 4: Tourist packages design and creation
Unit 5: Technologies applied to tourism
Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| Lectures | 20 | 0.8 | 3, 4, 6, 9, 12, 13, 14, 15, 16, 17 |
| Practice classes | 7 | 0.28 | 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17 |
| Tutoring | 14 | 0.56 | 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 13, 15, 16, 17 |
| Practice cases and exercises resolution | 32 | 1.28 | 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 |
| Study | 32 | 1.28 | 1, 2, 6, 8, 10, 11, 12, 14, 15, 16, 17 |
| Asignment preparation | 30 | 1.2 | 1, 2, 3, 4, 5, 6, 7, 10, 11, 12, 13, 14, 15, 16, 17 |
Teaching language:
Degree in tourism: English
Degree in tourism in English: English
The course operates on three methodologies of teaching and learning:
a) Theoretical Methodology: face-master class explanations for to the different syllabus items that help the student to develop a practical methodology.
b) Practice methodology: Research case studies to be shared and debated by students, test and learning operation of different technological tools explained in class. This practice methodology can include also the participation in a live project (develop consultant activities for external companies to solve one specific question).
c) Seminars, conferences and / or company visits held by professionals of tourism.
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| New trends activities | 12 % of final mark | 3 | 0.12 | 1, 2, 4, 5, 7, 8, 9, 10, 12, 13, 14, 16, 17 |
| Technologies applied to tourism industry activities | 12% of final mark | 3 | 0.12 | 1, 2, 4, 5, 6, 7, 8, 10, 11, 12, 13, 15, 17 |
| Continuous assessment exam | 40% of final mark | 1 | 0.04 | 2, 3, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 |
| Tourist packages activities | 16% of final mark | 3 | 0.12 | 1, 2, 3, 5, 6, 7, 11, 12, 14, 15, 16, 17 |
| Revenue management activities | 10% final mark | 2 | 0.08 | 1, 2, 4, 5, 7, 8, 11, 12, 13, 16, 17 |
| Travel blog activities | 10% of final mark | 3 | 0.12 | 3, 4, 5, 6, 7, 13, 15, 16, 17 |
The evaluation of the subject consists of two different assessment models:
Continuous evaluation. Continuous evaluation consists of the following system:
a) The completion of a test on the last day of class to validate the knowledge acquired through all the practical activities of the subject, which will count for 40% of the final grade and will also include the theoretical content covered in lectures.
b) The completion of various practical activities in the classroom and outside the classroom related to the theoretical content studied in class, which will count for 60% of the final grade (12% for activities in themes 1 and 2, 10% for activities in themes 3 and 5, and 16% for activities in theme 4). Proper formal presentation and careful execution will be assessed.
Final evaluation. The final evaluation will consist of the following assessments:
a) The completion of a dossier withactivities related to the 5 themes of the subject, which will count for 60% of the final grade (12% for activities in themes 1 and 2, 10% for activities in themes 3 and 5, and 16% for activities in theme 4).
b) The completion of an exam, which will count for 40% of the final grade.
\"The re-evaluation of the subject through the final evaluation will follow the same process as for the rest of the students, and to participate in the re-evaluation, it will be necessary to have obtained a minimum grade of 3.5 in the set of evidence thatconstitutes the final evaluation.\"
Re-evaluation. Those students who have not passed the subject in the final evaluation session and have obtained a final grade higher than 3.5 will have the right to take the re-evaluation exam. The maximum grade that the student can achieve in this session is 5.
The grade for the subject will be NOT EVALUABLE when the student attends less than half of the assessment activities and/or does not attend the final exam.
In the event of a student committing any irregularity that may lead to a significant variation in the grade awarded to an assessment activity, the student will be given a zero for this activity, regardless of any disciplinary process that may take place. In the event of several irregularities in assessment activities of the same subject, the student will be given a zero as the final grade for this subject.
This subject allows the use of AI technologies exclusively for support tasks such as bibliographicor content-based searches, text correction or translations. The student must clearly (i) identify which parts have been generated using AI technology; (ii) specify the tools used; and (iii) include a critical reflection on how these have influenced the process and outcome of the activity. Lack of transparency regarding the use of AI in the assessed activity will be considered academic dishonesty; the corresponding grade may be lowered, or the work may even be awarded a zero. In cases of greater infringement, more serious action may be taken.
Bibliography
Amadeus Travel Trends 2024: How will we travel next year? https://amadeus.com/en/insights/press-release/amadeus-travel-trends2024-how-will-we-travel-next-year
Bosangit, Carmela, Sally Hibbert, and Scott McCabe. “‘If I Was Going to Die I Should at Least Be Having Fun’: Travel Blogs, Meaning and Tourist Experience.” Annals of Tourism Research 55 (2015): 1–14. Web.
Chen, Yu-Chen, Rong-An Shang, and Ming-Jin Li. “The Effects of Perceived Relevance of Travel Blogs’ Content on the Behavioral Intention to Visit a Tourist Destination.” Computers in human behavior 30 (2014): 787–799. Web.
Chiam, Michael, Geoffrey Soutar, and Alvin Yeo. “Online and Off-Line Travel Packages Preferences: a Conjoint Analysis.” International Journal of Tourism Research 11.4 (2009): 31–40. Web.
Cramer, Curt., and Andreas. Thams. Airline Revenue Management : Current Practices and Future Directions. Wiesbaden: Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2021. Print.
Huefner, Ronald J. Revenue Management : a Path to Increased Profits / Ronald J. Huefner. Second edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2015. Print.
Lojo, Aureli, and Gemma Cànoves. “New Tourism Trends in Barcelona. Chinese Tourist Experiences and Local Perceptions.” N.p., 2015. Print.
Madriz, Stefanie, and Santiago Tejedor. “Analysis of Effective Digital Communication in Travel Blog Business Models.” (2020): n. pag. Print.
Matoga, Łukasz, and Aneta Pawłowska. “Off-the-Beaten-Track Tourism: a New Trend in the Tourism Development in Historical European Cities. A Case Study of the City of Krakow, Poland.” Current issues in tourism 21.14 (2018): 1644–1669. Web.
Mauri, Aurelio G. (2012). Hotel revenue management: principles and practices. Milano: Pearson.
Michał Roman et al. “Virtual and Space Tourism asNew Trends in Travelling at the Time of the COVID-19 Pandemic.” Sustainability (Basel, Switzerland) 14.2 (2022): 628–. Web.
Oana DURALIA. “Culinary Tourism. A New Trend on the Tourism Market.” Expert Journal of Marketing 5.2 (2017): 66–71. Print.
Parlov, Natalija, Davor Perkov, and ÂŽeljko Sičaja. “New Trends in Tourism Destination Branding by Means of Digital Marketing.” Acta Economica Et Turistica 2.2 (2016): 139–146. Web.
Sigala, Marianna. “New Technologies in Tourism: From Multi-Disciplinary to Anti-Disciplinary Advances and Trajectories.” Tourism management perspectives 25 (2018): 151–155. Web.
Sun, Minghui, Chris Ryan, and Steve Pan. “Using Chinese Travel Blogs to Examine Perceived Destination Image: The Case of New Zealand.” Journal of travel research 54.4 (2015): 543–555. Web.
Syratt, Gwenda., and Jane. Archer. Manual of Travel Agency Practice Gwenda Syratt, Jane Archer. 3rd ed. Oxford: Butterworth-Heinemann, 2003. Print.
7 Of 2024’s Most Surprising Travel Trends https://www.forbes.com/sites/wendyaltschuler/2024/02/21/the-hottesttravel-trends-that-will-surprise-you/?sh=69d3acdd1819
The biggest travel trends for 2024 https://www.cntraveler.com/story/travel-trends-2024
Other supporting material (articles & news) will be facilitated through virtual campus
Software
No specific software is used
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TE) Theory | 1 | English | second semester | morning-mixed |
| (TE) Theory | 2 | English | second semester | morning-mixed |