The active proposal of an advertising PROJECT that integrates different advertising pieces.

The project consists of the creation of an Agency PORTFOLIO with the exhibition of some of its works in a digital format (web page). The portfolio will consist of two projects carried out in groups. The objective is to work with own originals and their application in graphic creations.

The working group will form an AGENCY. The PORTFOLIO Project will be carried out by the members of the Agency.

The dynamic will be active work, mainly on the photographic set, or external depending on the pieces to be made, and graphic design until the final art is completed.

PROJECT: The methodology follows the concept of Active Learning. Through the orientation of the teaching team and the initial planning of the face-to-face sessions, through the integrated modules of theory and practice of image taking and the final edition, each team is in charge of developing a final activity (PROJECT: PORTFOLIO OF AGENCY), in which the student will also have individual responsibilities. Active Learning also includes virtual materials and activities that help complement the process, such as didactic cards, reading materials, and analysis.

INDIVIDUAL PROJECT: The student will have the opportunity to carry out an individual graphic project.

TUTORING: The permanent tutoring of the professors in the photographic production unit in the different phases of production, the support of the laboratory technicians, and the consultation of virtual and bibliographical materials will lead the student gradually to their objectives.

A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find the various teaching materials deemed appropriate by the instructors and necessary information for effective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

This subject follows the continuous evaluation and does not foresee a single evaluation.

The evaluation activities are:

- Activity 1. Learning, 10% of the final grade

- Activity 2. Genres, 15% of the final grade

- Activity 3. Transversal project, 15% of the final grade

- Activity 4. Advertising, 30% of the final grade

- Activity 5. Personal, 20% of the final grade

- Activity 6. Tutorials, 10% of the final grade

To pass the subject, you must obtain a final weighted grade equal to or greater than 5 points.

Recovety

Students will have the right to retake the subject if they have been evaluated from the set of activities, the weight of which is a minimum of 2/3 of the total grade for the subject.

To be able to appear for the recovery of the subject, it will be necessary to have obtained an average grade of 3.5.

The activities that are excluded from the recovery process are: Activity 1 and 3.

Second enrollment

From the second registration, the evaluation of the subject may consist of a synthesis test that allows the evaluation of the learning outcomes foreseen in the teaching guide of the subject. In this case, the qualification of the subject will correspond to the qualification of the synthesis test. The details of the test will be communicated in due time to the students who decide to opt for this type of evaluation.

Not evaluable

Students who have not completed at least 33% of the assessment activities planned for the course will be considered \"not assessable\", and this will be reflected in their final grade.

Use of artificial intelligence

For this subject, the use of artificial intelligence (AI) technologies is allowed exclusively according to the guidelines indicated by the teacher. Students must clearly identify which parts have been generated with this technology, specify the tools used and include a critical reflection on how these have influenced the process and the final result of the activity. The lack of transparency in the use ofAI in this evaluable activity will be considered a lack of academic honesty and may lead to a partial or total penalty in the qualification of the activity, or more serious sanctions in cases of greater seriousness.

Plagiarism and irregularities

In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event that several irregularities occur, in the acts of evaluation of the same subject, the final grade for this subject will be 0.

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action.