The methodology of the subject combines the theoretical part and the practice. Students will have to show that they have assimilated the basic concepts of the subject both in the interventions in the classroom and in the individual and group exercises.

They will be given practical exercises, in groups and individually, which will have to be defended and argued in the classroom. In different sessions, debates will be opened on the exercises carried out and the oral argumentative capacity of the topic will have to be demonstrated.

Students will also have to demonstrate the assimilation of the knowledge and the capacity of critical and argumentative analysis with the texts and the exercises of reflection that will have to realize on the different subjects worked in the classroom.

The detailed calendar with the content of the different sessions will be presented on the day of presentation of the subject. It will also be posted on the Virtual Campus where students will be able to find a detailed description of the exercises and practices, the various teaching materials and any information necessary for the proper follow-up of the subject. In case of change of teaching modality for health reasons, the teachers will inform of the changes that will take place in the programming of the subject and in the teaching methodologies.

CONTINOUS ASSESSMENT

The continuous assessment system is made up of three different parts, each of which must be passed, with a minimum of 5 points, to pass the course. It will be necessary to have done and passed 80% of the practices to take advantage of the system of continuous evaluation.

The weight of these parts is as follows:

a) Written and oral defense on some of the topics presented in the theoretical sessions. It represents 30% of the final grade.

b) Writing an analysis and reflection text on one of the program's topics. It represents 20% of the final grade.

c) Presentation and defense in class of the individual and / or group exercises. It represents 50% of the final grade.

UNIQUE ASSESSMENT

The subject's unique assessment system is based on the following percentages:

A) 50% Theory test which will be a mandatory face-to-face exam on the taught subject and must be passed (5 or more) to pass the subject. On the same date, the other activities detailed below must be delivered.

B) 20% Delivery of two analysis texts and reflections on two of the theoretical topics worked on in class.

C) 30% Elaboration of a communication campaign proposal on a topic that will be proposed by the teacher.

If any students does not complete at least 2/3 of the assignments will be evaluated with NO AVALUABLE.

RECOVERY ACTIVITIES

The re-evaluation activities will be carried out during the week (s) set in the academic calendar. Students who have not passed each of the three types of assessment exercises detailed above must be presented at these activities.

SECOND REGISTRATION

In the case of a second registration, students will be able to take a single synthesis test that will consist of a theoretical-practical exercise. The qualification of the subject will correspond to the qualification of the synthesis test.

PLAGI

In the event that the student commits anyirregularity that may lead to a significant variation in the grade of an assessment act, this assessment act will be graded with 0,regardless of thedisciplinary process that may be instructed. In the event of several irregularities in the evaluation acts of the same subject, the final grade for this subject will be 0.

AI Use

In this course, the use of Artificial Intelligence (AI) technologies is not permitted at any stage. Any work containing AI-generated content will be considered a breach of academic integrity and may result in partial or full penalisation of the activity grade, or more serious sanctions in severe cases.

IRREGULARITIES

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action.