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Protocol

Code: 104778
Credits: 6
2026/2027
Degree programme Type Course
Communication in Organisations OB 3

Contact lecturer

Name :
Carme Ferre Pavia
Email :
carme.ferre@uab.cat

Group languages

You can consult this information at the end of the document.

Prerequisites

No specific knowledge is required.

Objectives

  • Introduce students to the theory and practice of protocol, understood as the set of established rules, formally or not, for social treatment; for diplomatic acts and official ceremonies of all types of organizations (business, university, institutional, political, etc.).
  • Introduce students to basic social norms to function naturally in company events and celebrations.
  • Introduce students to mastery of communication tools as a image vehicle.
  • Introduce students to the rules of official and private protocol and for different types of organizations.

Learning outcomes

  1. Work independently to solve problems and take strategic decisions on the basis of the knowledge acquired.
  2. Show initiative and leadership skills.
  3. Generate creative ideas in the workplace.
  4. Adapt to new situations in a constantly changing work environment.
  5. Use the techniques of protocol and event management to make an impact and gain the emotional attachment of the organisation's specific target audience.
  6. Communicate with other persons during the organisation and implementation of acts of protocol.
  7. Devise and develop event management projects of different kinds and for different types of organisations, taking account of the protocol rules that apply to each organisation and to each type of event.
  8. Ensure correct time planning when holding an event on a specific date, taking account of the geographical location, the holiday calendar, service providers' lead times, etc.
  9. Adapt protocol norms to persons of different religions, ethnic groups or cultures.
  10. Analyse a situation and identify its points for improvement.
  11. Propose projects and actions that incorporate the gender perspective.
  12. Communicate using language that is not sexist or discriminatory.
  13. Identify situations in which a change or improvement is needed.
  14. Critically analyse the principles, values and procedures that govern the exercise of the profession.
  15. Assess how stereotypes and gender roles impact professional practice.

Contents

1. Introduction to protocol, definitions and basic concepts.
2. Institutional, social and business protocol and its application in event management.
3. The text and his presentation in the language of the protocol and institutional relations.
4. The protocol team.
5. Protocol and security.

Learning activities and methodology

Title Hours ECTS Learning outcomes
Autonomous study 42 1.68 1, 2, 3, 4, 6, 7, 8, 9
Master classes 15 0.6 1, 4, 6, 7, 9
Seminars 33 1.32 1, 2, 3, 4, 6, 7, 8, 9
Research activities 42 1.68 1, 2, 3, 4, 6, 7, 8, 9
Tutorials 8 0.32 1, 3, 4, 7, 8, 9
  • The subject will be developed in theory and practice sessions. One third of the on-site class will be developed with the full group and two thirds in seminars with small groups.
  • The learning will be based on theory lectures, learning throug discussion, readings, case studies, projects and tests. The main goal of this module is to lay the foundation and develop a critical analysis and critical thinking.
  • The course content will be sensitive to issues related to gender perspective and the use of inclusive language.
  • A detailed schedule outlining the content of each session will be presented on the first day of the course and will be available on the course’s Virtual Campus, where students will find all teaching materials and necessary information for e􀆯ective course monitoring. Should the teaching modality change for reasons of force majeure according to the competent authorities, the teaching staff will inform students of any modifications to the course schedule and teaching methodologies.
Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment

Continuous assessment activities

Title Weight Hours ECTS Learning outcomes
Attendance and active participation in the seminar 10% 1 0.04 1, 2, 3, 4, 6, 7, 9
Two individual practices related to the seminar 20% 2 0.08 1, 2, 3, 4, 5, 6, 7, 8, 9, 11, 12, 15
Oral presentation (group project) 15% 1.5 0.06 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
Complementary activity related to the subject 10% 1 0.04 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15
Exam theory contents 30% 3 0.12 1, 2, 3, 4, 7, 8, 9
Group project 15% 1.5 0.06 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15

CONTINUOUS ASSESSMENT

The course consists of the following assessment activities:

  1. Exam (30% of the final qualification) of the theory contents. This evaluation activity will be recoverable.
  2. Two individual practices related to the seminar (20% of the final qualification). This evaluation activity will be recoverable.
  3. Fulfilment of a group project (document 15% of the final qualification + oral presentation 15% of the final qualification) within the seminar. At the beginning of the course, the teaching staff will provide guidelines about the project and its evaluations, as well as about calendar and deadlines. The teaching staff are also responsible for follow up and tutorial of students projects. These evaluation activities will not be recoverable. In case that the student doesn’t deliver it or doesn't do it at all, the mark will be “not evaluable”. If a student is calificated as “not evaluable” on the project, he/she will also be calificated as “not evaluable” on the final grade.
  4. Attendance and active participation in the seminar (10% of the final qualification). This evaluation activity will not be recoverable.
  5. Complementary activity related to the subject (10% of the final qualification). This evaluation activity will not be recoverable.

The students have to pass the exam, the individual practices and have delivered the group work. If the exam or individual practices are suspended, no average will be made with the rest of the marks, andthe final gradeforthe course will be that of the suspended exam or suspended individual practices. In theeventthat the studentdoes not appear forthe exam, does not deliver the practices and/or does not deliver the group work, the final grade will be \"Not evaluable\". In the event that the student fails the exam and the two individual practices, the final grade will be the average of these two evaluation activities.

Final mark

Because of this, the result would be:

  1. Exam of the theory contents (30% of the final qualification).
  2. Two individual practices related to the questions treated in the seminar (20% of the final qualification).
  3. Group project: document (15% of the final qualification) + oral presentation (15% of the final qualification).
  4. Attendance and active participation in the seminar (10% of the final qualification).
  5. Complementary activity related to the subject (10% of the final qualification).

Second-chance exam

Students who have submitted the group work, have taken the exam, have delivered the individual practices and don't pass, will be entitled to the recuperation of the subject. As detailed above, group project, attendance and participation in the seminar and complementary activity will be excluded from the possibility of recovery.

The dates of the evaluation and recovery activities will be announced on the day of the presentation of the subject. The information will also be available on the virtual campus.

Students will be entitled to reassessment in the course if they have been evaluated on a set of activities accounting for at least two-thirds of the total course grade.

SINGLE ASSESSMENT

The subject consists of the following evaluation activities:

  1. Exam (40% of the final qualification) that will refer to the set of contents worked on. This evaluation activity will be recoverable.
  2. Individual practice (30% of the finalqualification). This evaluation activity will be recoverable.
  3. Individual project (30% of the final qualification). At the beginning of the course, instructions for carrying out the work will be given, along with the evaluation criteria and the calendar.

To pass the subject it is necessary to have passed, with a minimum grade of 5, the exam, individual practice and individual work. If the exam, practice or work is failed, they will not be averaged with the rest of the grades. The final grade for the subject will be that of the failed exam, the failed individual practice or the failed work. If the student does not take the exam, does not present the practice and/or does not hand in the work, the final grade will be \"Not evaluable\". If the student has the exam, the individual practice failed and the work failed, the final grade will be the average of these evaluation activities.

Final score

The final grade, as previously detailed, will be the result of:

  1. Exam (40% of the final qualification)
  2. Individual practice (30% of the final qualification)
  3. Individual project (30% of the final qualification)

Recovery activities single evaluation

  • The exam (40%) can only be retaken if the student has obtained a grade lower than 4.9. In that case, the student may choose to recover it with an exam of the same nature.
  • The individual practice can only be recovered (30%) if the student has obtained a grade lower than 4.9. In this case the student may choose to recover it with a test of the same nature.
  • The final project (30%) is an evaluable work that cannot be recovered if it is failed.

The dates of the evaluation and recovery activities willbe announced on the day of thesubject presentation. The information will also be available on the Virtual Campus.

EVALUATION OF STUDENTS ENROLLING THIS MODULE FOR THE SECOND TIME OR MORE

In the case of a second enrolment, students can do a single synthesis exam/assignment that will consist of a single exam. The grading of the subject will correspond to the grade of the synthesis exam/assignment.

CALENDAR

The dates of the evaluation and recovery activities will be announced on the day of the subject presentation. The information will also be available on the Virtual Campus.


PLAGIARISM

In the event that the student performsany irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.

ARTIFICIAL INTELLIGENCE (AI)

In this course, the use of Artificial Intelligence (AI) technologies is permitted as an integral part of assignment development, provided that the final outcome demonstrates a significant contribution from the student in terms of analysis and personal reflection. Students must clearly identify any content generated usingAI, specify the tools employed, and include a critical reflection on how these technologies have influenced both the process and the final result of the assignment. Failure to disclose the use of AI in this assessed activity will be considered a breach of academic integrity and may result in a partial or total penalty to the assignment grade, or more serious sanctions in severe cases.


The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.

Any student suspected of submitting assignments that have been generated by AI, written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action.

Bibliography

De Dios Orozco, J. (2016). Protocolo para la organización de actos oficiales y empresariales. Antequera: IC Editorial.
Fuente, C. (2017). Protocolo para actos oficiales. Barcelona: Editorial UOC.  
Jiménez-Morales, M. i Panizo, J. M. (2017). Eventos y protocolo: la gestión estratégica de actos corporativos e institucionales. Barcelona: Editorial UOC. 
Marín, F. (2004). El protocolo en los actos de empresa: la gestión de eventos corporativos. Madrid: Editorial Fragua.
Otero, M.T. (2009). Protocolo y organización de eventos. Barcelona: Editorial UOC.
Portugal, M.C. (2019). Libro de estilo del protocolo oficial y las relaciones institucionales. Barcelona: Editorial UOC.

Software

Office automation systems knowledge.

Course groups and languages

The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE

Type of teaching Group Language Semester Shift
(TE) Theory 7 Catalan second semester afternoon
(PLAB) Practical laboratories 71 Catalan second semester afternoon
(PLAB) Practical laboratories 72 Catalan second semester afternoon