The subject's methodology combines theory and practice.

1) Theoretical explanation of the basic and fundamental concepts of the subject.

2) Practical exercises will be assigned, in groups and individually, which will have to be defended and argued in the classroom.

3) Analysis and reflection work will be assigned on different topics worked on in the classroom.

4) Debates will be opened on the exercises carried out and it will be necessary to demonstrate the oral argumentative ability of the topic discussed.

In order to be able to carry out the exercises and the debates in the classroom, it will be necessary to have read the recommended bibliography and to demonstrate the critical and analytical capacity based on the previous readings.

The students will have to demonstrate the assimilation of knowledge and the capacity for critical and argumentative analysis with the texts, reflection exercises and interventions in the classroom.

1. EVALUATION

The evaluation will be continuous and will consist of the following types of activities:

a) Individual preparation of an analytical text on one of the topics addressed in the program and which provides proposals for improvement applicable to the media report (35% of the final mark).

b) Elaboration (individual or group) of argumentative texts on the various aspects worked  in the program (35% of the final mark). It is estimated that 2 to 4 argumentative texts can be written during the semester.

c) Presentation and oral defense (individual or group) of different practices that analyze media discourses and propose substantial improvements to change them (30% of the final grade). At least 50% of the practices carried out must have been presented orally.

Attendance and participation in class will also be considered in the final evaluation (You must attend at least 75% of the sessions).

Calendar of assessment activities:

The practices must be delivered and must be exhibited during the following two consecutive weeks of having been assigned. They cannot be handed in outside the established deadline and the practice will be recorded as suspended.

In order to pass the subject, a minimum of 5 must be obtained in activities a, b and c.

 

2. RECOVERY PROCESS:

The student will have the right to a make-up exam for the subject if he/she has been evaluated for the set of activities whose weight is equivalent to a minimum of 2/3 parts of the total qualification of the subject.

If you have obtained less than 3.5 points and have not been able to follow the continuous assessment, you will have to take a final exam on the syllabus established in the program and you will have to present the practices that have not been done and that are determined by the teacher.

The delivery deadline for these practices will be set by the teacher with sufficient time to complete them.

 3. UNIQUE ASSESSMENT
The subject's unique assessment system is based on the following percentages:
A) 50% Theory test which will be a mandatory face-to-face exam on the taught subject and must be passed (5 or more) to pass the subject. On the same date, the other activities detailed below must be delivered.
B) 20% Delivery of two analysis texts and reflections on two of the theoretical topics worked on in class.
C) 30% Elaboration of a communication campaign proposal on a topic that will be proposed by the teacher.

4. SECOND REGISTRATION:

In the case of a second registration, the student will be able to take a single synthesis test which will consist of a written exam on the points contained in the program plus an analysis of a text for the practical part.

In order to pass the subject, you must have passed the exam and the practical. If you fail one of the two tests, the subject will be suspended.

 

5. PLAGIARISM

In the event that the student commits any irregularity that could lead to a significant variation in the grade of an assessment act, this assessment act will be graded with 0, regardless of the disciplinary process that may be instituted. In the event that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.

6. USE OF ARTIFICIAL INTELLIGENCE

For this course, the use of Artificial Intelligence (AI) technologies is permitted exclusively for documentary support tasks, such as bibliographic or general information searches. Students must clearly identify the parts generated using this technology, specify the tools used, and include a critical reflection on how these tools have influenced the process and the final outcome of the activity. Failure to be transparent about the use of AI in this graded activity will be considered a breach of academic integrity and may result in a partial or total penalty on thegrade, or more severe sanctions in serious cases.