The subject will be developed through theoretical and practical sessions. The lectures will focus on the key concepts of media policies. The seminars will have the following modalities: case analysis, theme assignments, debates, and presentations. In some sessions, the inverted classroom methodology could be used.

A detailed calendar of the content of each session will be presented on the first day of the course. It will also be posted on the Virtual Campus, where students will find a detailed description of assignments and activities, teaching materials, and any other relevant information to follow the course properly. In the event of a change in teaching modality due to force majeure, as determined by the competent authorities, the teaching staff will notify students of any adjustments to the course schedule and methodology.

Annotation: within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.

Assessment is summative and based on continuous monitoring of student participation and submission of activities. To receive a final grade, students must complete all evaluation activities and achieve a minimum of 10 points in the content test.

Assessment breakdown:

• 2 Case analyses: 20 points (10 + 10)
• 3 Seminar activities: 30 points (10 + 10 + 10)
• Content test: 30 points
• Participation in large group sessions: 20 points

Attendance at all assessment activities is mandatory. Exceptions may be granted in duly justified cases (illness, surgery, death of a close family member, etc.), which must be documented with an official certificate and communicated to the instructor via the Virtual Campus.

Participation in large group dynamics:

To obtain the corresponding score, students must attend at least 80% of the sessions. If attendance is below this threshold, the activity will be considered completed (for continuous assessment), but no score will be awarded.

Missed activities due to justified reasons:

Activities not completed for justified reasons will not be rescheduled during the semester but may be recovered in June 2027. The recovery date will be announced on the first day of class.

Submission and grading of assignments:

All assignments must be submitted within the established deadlines and follow the formal guidelines provided in the activity sheets. Late submissions will not be accepted.

Publication and review of grades:

Grades will be published on the Virtual Campus. Students will have a period of 10 calendar days to request reviews or raise concerns regarding their grades.

Tutorials:

Each instructor will provide specific office hours for academic guidance and feedback.

Attendance tracking:

Attendance will be recorded in lectures using a signature sheet to calculate the participation percentage required for the large group activity evaluation.

Recovery Assessment

Two recovery pathways are established:

Recoveryof the theoretical component (content test):

Students who do not reach 10 points in the content test must sit a make-up exam in June 2027, covering the entire course syllabus. The final grade will combine the result of this exam with the previously obtained seminar activities grade (which represents 50% of the final grade).

Global recovery of the course: Students whose total grade in continuous assessment is below the passing mark (5/10) but above 3.5 may sit a comprehensive make-up test. This test will consist of:

A theoretical part (comprehensive content test) + A practical part (based on seminar activities). The result of this test will replace the previous grade and be considered the final course grade.

Plagiarism: Any act of academic misconduct (plagiarism, copying, identity fraud, etc.) will result in a zero grade for the affected activity. In cases of repeated infractions, the final grade for the course will be 0.

Use of Artificial Intelligence:

The use of Artificial Intelligence (AI) technologies is permitted only for support tasks, such as bibliographic or factual searches, text revision, translation, or in activities explicitly authorized by the taching staff. Students must indicate which parts of their work were generated using AI, specify the tools used, and provide a critical reflection on how these tools influenced the process and outcome.

Failure to disclose AI use will be considered a breach of academic integrity and may result in partial or total penalties in grading or more serious sanctions in cases of severe misconduct.

Irregularities

The performance of any irregularity in an evaluation act (academic fraud, plagiarism or improper use of AI, unless this use is expressly authorized by the teaching guide), which may lead to a significant variation in the grade, assumes that this act will be graded with a 0. In the event that the teaching guide foresees that in order to pass the subject it is an essential requirement to have obtained a minimum grade in this evaluation act or that there are several irregularities in the evaluation acts of the same subject, the final grade of this subject is 0. Apart from this, a disciplinary process may be instructed to the student that incurs any of these irregularities.

Suspicious performance

Any student suspected of submitting assignments that have been generated by AI,written by others or copied; include unattributed AI-generated content, or fall outside the permitted scope, may be asked to provide the preliminary work or other materials that can demonstrate it is original work and the result of their own authorship. They may also be asked to separately explain or justify their work. Teachers may also use AI detection systems or carry out any verification tasks they deem appropriate. If, after review, the instructor detects irregularities, the assignment may be graded zero, and the student may be subject to further disciplinary action.

Second Enrollment: Students who enrol in the course for a second time may take a single synthesis exam, which will include a content test and practical exercises. The final grade will correspond to the result of this synthesis exam.

Students wishing to follow this option must notify the course coordinator in writing.

Single Assessment: Students opting for a single assessment will be evaluated as follows:

• 50% Written test on theoretical content
• 30% Case-based written exam (3 practical cases)
• 20% Oral presentation commenting on and analysing a selected communication policy

The final grade will be the weighted result of the three components. Dates will be published in the course calendar at the beginning of the semester.

Recovery exam for single assessment:

Students who sit the single assessment and obtain a grade of at least 3.5/10 will be eligible for a synthesis make-up test, which will include a multiple-choice content section, case resolution, and an oral component. The date will be announced at the beginning of the course.