
Publishing Perspectives and Techniques
Code: 100062Credits: 6
| Degree programme | Type | Course |
|---|---|---|
| Humanities | OP | 3 |
| Humanities | OP | 4 |
| English and Spanish Studies | OP | 3 |
| English and Spanish Studies | OP | 4 |
| Catalan and Spanish Studies | OP | 3 |
Contact lecturer
- Name :
- Gonzalo Ponton Gijon
- Email :
- gonzalo.ponton@uab.cat
Group languages
You can consult this information at the end of the document.
Prerequisites
Since the student has demonstrated, through the completion of the credits corresponding to the basic training courses, that they have acquired the basic competencies, they must be able to express themselves correctly both orally and in writing.
Objectives
The main objectives of this course are twofold.
The first is for students to become familiar with all the processes carried out by a publishing house to acquire, edit, and market a book.
The second focuses specifically on the editorial techniques used to work with texts, applying lexical, morphosyntactic, textual, rhetorical, and linguistic variation knowledge in the revision and editing of texts intended for publication.
Learning outcomes
- Summarising characteristics of a written text according to its communicative purposes.
- Comparing the Spanish and the European editorial markets.
- Critically assessing experiences, materials and proposals.
- Examining the models of cultural policies produced throughout history.
- Formulating initiatives of cultural production in the fields of publishing, heritage, etc.
- Indicating political, artistic, literary, social and other movements that had an impact in an historic event.
Contents
I. THE PUBLISHING WORLD
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- What is a publishing house? Publishing in Spain: structure of a publishing company; types of publishing houses; reading landscape in Spain.
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- The book: commissioned books, unsolicited manuscripts, literary prizes; reader reports, contracts; imprints and series; best-sellers; fiction and non-fiction; agents and book fairs.
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- Editorial process: editorial board; copyright and publishing rights; contracts.
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- Book production: editing; translation; stylistic editing; copyediting; graphic design; cover, paper, printing.
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- Commercialization: sales, distribution, awards, press, fixed price, discounts.
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- New technologies.
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II. EDITORIAL TECHNIQUES
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- Tools for text editing: dictionaries, language manuals, online tools.
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- Text review: spelling, morphosyntactic, and lexical corrections.
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- Editorial aspects of text editing
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- The editing process: manuscripts, proofs (proofreading marks).
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- Typographic marks and copyediting conventions.
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- Auxiliary punctuation marks: hyphens, parentheses, dashes, asterisks, etc.
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- Use of uppercase and lowercase letters.
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- Use of quotation marks, italics, small caps, and boldface.
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- Abbreviations, acronyms, symbols, and initialisms.
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- Proper names: personal names, place names, etc.
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- Numerical expressions.
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- Ethics in written communication: citations, bibliographies.
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Learning activities and methodology
| Title | Hours | ECTS | Learning outcomes |
|---|---|---|---|
| editorial work | 20 | 0.8 | 1, 2, 3, 4, 5, 6 |
| controls and practical exercises in the classroom | 30 | 1.2 | 1, 2, 3, 4, 5, 6 |
| Preparation of classroom exercises | 50 | 2 | 1, 2, 3, 4, 5, 6 |
- · Theoretical explanations: presentation and commentary on lingüístico, stylistic and orthotypographic problemas.
- · Directed work: practical exercises aimed en consolidar las teoreticas explanaciones y para desarrollar las prácticas y habilidades planeadas. Las actividades se deben corregir y comentar en la clase.
- · Supervisado trabajo: individualización de una edición basada en el texto, en el que se revisa.
- · Autonomous work: preparación de direccionadas y supervisadas actividades y también de final examen.
Assessment
Continuous assessment activities
| Title | Weight | Hours | ECTS | Learning outcomes |
|---|---|---|---|---|
| Autonomous work | 30% | 20 | 0.8 | 4, 5, 6 |
| Practical exercises: marketing editorial | 20% | 10 | 0.4 | 1, 2 |
| Practical exercises: editing | 20% | 10 | 0.4 | 1, 3 |
| Reading report | 30% | 10 | 0.4 | 1, 2, 3, 4, 5 |
Continuous assessment:
1. Practical exercises in the classroom: text editing: 20% 2.
2. Practical exercises in the classroom: promotion and editorial marketing: 20% 3.
3. Individual work: 30%.
4. Reading report: 20%.
In order to pass the course, all the activities must be completed and handed in by the deadline. The minimum mark required to pass each of the practicals and to be considered in the average must be equal to or higher than 4 points.
The student will receive a grade of ‘Not evaluable’ if he/she has not handed in more than 30% of the evaluation activities.
Re-evaluation will only be possible for students who have completed at least 60% of the approved assessment activities. In no case the final work may be repeated during the re-evaluation. The same recovery system as for continuous assessment will be applied.
In the event that the student commits any type of irregularity that may lead to a significant variation in the grade of an evaluation act, this will be graded 0, regardless of the disciplinary process that may result from it. In the event that several irregularities are verified in the assessment acts of the same subject, the final grade for this subject will be 0. In this subject the use of Artificial Intelligence (AI) technologies is not allowed in any of its phases. Any work that includes fragments generated with AI will be considered a lack of academic honesty and will result in the activity being assessed with a 0 and cannot be recovered, or higher penalties in serious cases.
If the tests cannot be taken in person, their format will be adapted (without altering their weighting) to the possibilities offered by the UAB's virtual tools. Homework, activities and class participation will be carried out through forums, wikis and/or discussions of exercises via Teams, etc. The lecturer will ensure that students have access to these resources or will offer alternative ones.
Bibliography
Badia, Jordi, Núria Brugarolas, R. Torné i X. Fargas, El llibre de la llengua catalana, Castellnou, Barcelona, 2004.
Fundación del Español Urgente, Manual de español urgente, Cátedra, Madrid, 2008 o https://www.fundeu.es
Garfield, Simon, Es mi tipo: Un libro sobre fuentes tipográficas, Taurus, Madrid, 2011.
Gaskell, Philip, Nueva introducción a la bibliografía material, Trea, Gijón, 1998.
Jardí, Enric, Así se hace un libro, Arpa Editores, Barcelona, 2019.
Marín Álvarez, Raquel, Ortotipografía para diseñadores, Editorial GG, Barcelona, 2023.
Martínez de Sousa, José, Manual de estilo de la lengua española, 3o ed. corregida y ampliada, Trea, Gijón, 2007.
—, Ortografía y ortotipografía del español actual, Trea, Gijón, 2004.
Mestres, Josep Maria, Joan Costa, Ricard Fité i Mireia Oliva, Manual d'estil. La redacció i l'edició de textos, Eumo, Vic-Barcelona, 2009.Pujol i Solà, Josep M., Ortotipografia. Manual de l'autor, l'autoeditor i el dissenyador, Barcelona, Columna, 2003.
Software
No.
Course groups and languages
The information provided is provisional until November 30. After this date, you will be able to consult the language of each group through this link. To access the information, you will need to enter the course CODE
| Type of teaching | Group | Language | Semester | Shift |
|---|---|---|---|---|
| (TE) Theory | 1 | Spanish | second semester | morning-mixed |
| (PAUL) Classroom practices | 1 | Spanish | second semester | morning-mixed |