Assessment

Continous Assessment Activities

Assessment System

The assessment of this course follows a summative model and includes the following components:

• Content test (30 points)
• Oral presentations (40 points)
• Written assignments (30 points)

In order to pass the course, all assessment activities must be completed.

Justified absences

In exceptional, duly justified cases (e.g. illness, surgery, bereavement, etc.), students may be exempted from attending or submitting an activity on the scheduled date. In such cases, students must notify the teaching staff via the Virtual Campus, providing the appropriate documentation.

Due to the course schedule, activities cannot be rescheduled during the semester. However, students may continue with continuous assessment. Activities not completed for justified reasons may be submitted during a specific reassessment session in January 2026.

Submission of activities

All assignments must be submitted by the stated deadlines and must follow the formal guidelines outlined in each task description. Late submissions will not be accepted to ensure timely grading and the publication of final marks.

Publication of grades and review process

Grades will be published on the Virtual Campus. Once grades are posted, students will have 10 calendar days to request reviews or submit queries.

Tutorials

The instructor will set office hours to provide academic guidance and individual follow-up.

Reassessment

Students are entitled to a reassessment if they have completed activities that account for at least two-thirds (2/3) of the total course grade. To be eligible for reassessment, they must have obtained a minimum average mark of 3.5 out of 10.

Plagiarism and academic misconduct

Any form of academic misconduct (copying, plagiarism, identity fraud, etc.) in an assessment activity will result in a grade of 0 for that activity. In the case of repeated misconduct, the final grade for the course will also be 0.

Use of Artificial Intelligence (AI)

The use of AI tools is permitted only as a support resource, such as for information searches, bibliographic queries, text editing, or in cases explicitly indicated by the teaching staff.

Students must clearly identify which parts of the work have been generated using AI, specify the tools used, and include a critical reflection on their impact on both the process and outcome of the task. Lack of transparency in the use of AI will be considered academic dishonesty and may result in partial or total penalties in the grade, or more serious academic consequences if applicable.

Second enrolment

In the case of second enrolment, students may opt to complete a single comprehensive assessment, consisting of a content test and a series of practical exercises. The final course grade will correspond entirely to the result of this assessment.

Students wishing to follow this option must inform the course coordinator in writing at the beginning of the semester.

Single assessment

Students who choose the single assessment option will be evaluated as follows:

• 50% Theoretical exam on course content
• 30% Written test involving the resolution of three case studies
• 20% Oral presentation analysing a communication policy studied in class

The final grade will be the weighted average of the three components.

The dates for these assessments will be announced at the start of the course in the course calendar.

Reassessment of the single assessment

Students who take the single assessment and obtain a minimum overall score of 3.5 out of 10 may take a reassessment, which will include:

• Multiple-choice questions on course content
• Case analysis
• Oral presentation

The date of this reassessment will be announced at the beginning of the course.