Art Direction, Artistic Design and Lighting
Code: 105011 ECTS Credits: 6| Degree | Type | Year |
|---|---|---|
| 2501928 Audiovisual Communication | OT | 3 |
| 2501928 Audiovisual Communication | OT | 4 |
Contact
- Name:
- Guillem Marca Frances
- Email:
- guillem.marca@uab.cat
Teaching groups languages
You can view this information at the end of this document.
Prerequisites
No.
Objectives and Contextualisation
The objective of the subject is to introduce the student to the field of art direction from all its facets, differentiating the polysemy of the concept and offering the possibility of leaving open different job options. The profile of the figure of the art director and his work process will be deepened to carry out a correct visual conceptualization of a project that is demonstrated in the specific details (lighting, characters, graphics, decoration, etc.)
Learning Outcomes
- CM14 (Competence) To come up with ideas for audiovisual messages for different audiences and platforms.
- CM14 (Competence) To come up with ideas for audiovisual messages for different audiences and platforms.
- CM14 (Competence) To come up with ideas for audiovisual messages for different audiences and platforms.
- CM15 (Competence) To organise the production of audiovisual messages for different audiences and platforms.
- CM15 (Competence) To organise the production of audiovisual messages for different audiences and platforms.
- CM15 (Competence) To organise the production of audiovisual messages for different audiences and platforms.
- KM19 (Knowledge) To apply Audiovisual Communication theories to industrial audiovisual productions.
- KM19 (Knowledge) To apply Audiovisual Communication theories to industrial audiovisual productions.
- SM19 (Skill) To construct static and dynamic compositions in accordance with the key principles of design and art direction.
- SM19 (Skill) To construct static and dynamic compositions in accordance with the key principles of design and art direction.
Content
The art direction. Acceptances and disciplines.
- Advertising
- Theater
- Cinema
- TV
- Games
Visual conceptualization. Ideation. Emotion.
- mood board
- sketch
- story board
Artistic pre-production department. Conception, design, development and implementation.
Areas of action.
- Atmosphere. setting
- Lightning
- Decorated. Scenography. Objects.
- Costume
- Make-up
The art director: project coordination.
- Providers
- Budget
- Scheduling
Activities and Methodology
| Title | Hours | ECTS | Learning Outcomes |
|---|---|---|---|
| Type: Directed | |||
| Evaluation | 10 | 0.4 | CM14, CM15, KM19, SM19 |
| Implementation practices | 40 | 1.6 | CM14, CM15, KM19, SM19 |
| Theoretical sessions | 20 | 0.8 | CM14, CM15, KM19, SM19 |
| Type: Supervised | |||
| Tutorials | 20 | 0.8 | CM14, CM15, KM19, SM19 |
| Type: Autonomous | |||
| Reading, analysis and synthesis of texts, preparation and completion of assignments | 60 | 2.4 | CM14, CM15, KM19, SM19 |
The subject will be based on four methodologies: theoretical and practical sessions of implementation (in the classroom or in the laboratories), tutorial sessions and independent work in which the student must develop the work, read and prepare classroom practices.
Annotation: Within the schedule set by the centre or degree programme, 15 minutes of one class will be reserved for students to evaluate their lecturers and their courses or modules through questionnaires.
Assessment
Continous Assessment Activities
| Title | Weighting | Hours | ECTS | Learning Outcomes |
|---|---|---|---|---|
| Evaluation tests | 20% | 0 | 0 | CM14, CM15, KM19, SM19 |
| Implementation practices | 40% | 0 | 0 | CM14, CM15, KM19, SM19 |
| Project | 40% | 0 | 0 | CM14, CM15, KM19, SM19 |
The evaluation will be carried out on the basis of three systems:
- Open development evaluation tests (development exam or theoretical essay) (20%): 2 tests, one for classroom action and one for writing
- Completion of three short internships (40%): 2 internships (20% each) recoverable.
- Realization of projects (40%): 1 project evaluated in two parts (20% + 20%).
Bibliography
Bowie, José Antonio Pérez. “La adaptación cinematográfica a la luz de algunas aportaciones teóricas recientes.” Signa (Madrid, Spain) 13.13 (2004): 277–300. Print.
Castello Sirvent, Fernando, and Vanessa Roger Monzó. “DIRECCIÓN DE ARTE Y PRODUCCIÓN PUBLICITARIA: ANALIZAR, CONECTAR, EXPERIMENTAR Y CREAR.” Vivat academia (Alcalá de Henares) 22.147 (2019): 65–85A. Web.
Hernández Serrano, Gloria. Dirección de arte para producciones audiovisuales. Madrird: Ministerio de Educación de España, 2017. Print.
López Fernández, Jesús, and Leonor Balbuena Palacios. “Comunicando a través de la seducción : análisis de la dirección de arte en la publicidad de perfumes.” (2019): n. pag. Print.
Oejo, Eduardo. Dirección de arte / Eduardo Oejo Montano. Madrid: Eresma & Celeste, 1998. Print.
Quintas Froufe, Eva, and Natalia Quintas Froufe. “Moulin Rouge : dos estilos de direccion artistica.” Revista FAMECOS 40 (2009): 84–. Print.
Rizzo, Michael. Manual de dirección artística cinematográfica / Michael Rizzo ; traducción: Sylvia Steinbrecht Aleix. Barcelona: Omega, 2007. Print.
Rom Rodríguez, Josep A. Diseño gráfico publicitario : diseño gráfico y dirección de arte publicitaria. N.p., 2018. Print.
Software
Adobe package
Language list
| Name | Group | Language | Semester | Turn |
|---|---|---|---|---|
| (PLAB) Practical laboratories | 41 | Catalan | first semester | morning-mixed |
| (TE) Theory | 4 | Catalan | first semester | morning-mixed |