A) 40% Control of knowledge. The control  must be passed (5 or more) to pass the subject (essential condition).
B) 30% Execution and presentation of the practical exercises. All the students must sign the practical exercises.

C) 30% Realization of the final practice: study on the management and structure of the PR of an organization from primary sources (interview with a PR manager). 

 

A(40%) + B (30%)+ C (30%) = 100% FINAL GRADE OF THE SUBJECT 

 

The calendar will be available on the first day of class. Students will find all information on the Virtual Campus: teaching materials, and any necessary information for the proper follow-up of the subject. In case of a change of teaching modality for health reasons, teachers will make readjustments in the schedule and methodologies.

 

 

The single assessment system for the subject is based on the following percentages:

A) 30% Control of knowledge:the theoretical control must be passed (5 or more) to pass the subject (essential condition).

B) 20% Resolution of 4 case studies and/or communicative challenges.

C) 20% Research work. Collect 4 scientific articles per topic. Make a reflection and relate concepts for each topic. Maximum 3 pages per topic (total 12 pages + collection of articles or links). In addition, an introduction justifying the choice of articles and some conclusions must be included.

D)30% Completion of the final practice: study on the management and structure of the PR of an organization fromprimary sources (interview with a person in charge of PR).

A(30%) + B (20%)+ C (20%) + D(30%) = 100% FINAL GRADE OF THE SUBJECT

Continuous re-evaluation
 
a) According to regulations, in order to participate in the catch-up process, students must have been previously assessed at least 2/3 of the total valuable activities of the subject.

b) The theory can only be recovered if the student in the exam has obtained less 4.9. The examen will consist of a written test to evaluate theoretical knowledge.
 
c) The student who has obtained a D in one of the practices, either because he has suspended or because he has not presented it (as long as it is for reasons accredited or acceptable by the teaching team) will have the option to present himself to his recovery during the period established ad hoc. The recovery of each practice will consist of the resolution of a case or communication problem in the classroom (day or time to be determined).
 
d) The final work of the subject (30%) is an valuable work that cannot be recovered in case of suspension. The reason is that it is practically impossible to carry out another job of these characteristics with the time available to us.

 

Single assessment re-evaluation

a) According to regulations, in order to participate in the recovery process, students must have previously been evaluated at least 2/3 of the total valuable activities of the subject.

b) The theory can only be recovered if the student has taken the theoretical test set in the evaluation and has obtained a grade of less than 4.9.

c) The grade achieved in the resolution of cases or communicative challenges will be part of the weighted average ofthe final grade. Only in case of failing this exercise and if the student considers it, he can choose to recover it with a test of the same nature.

d) The research work and the final work are not recoverable, and the mark obtained in each work (whether passed or not) will form part of the weighted average of the final mark.

 

 

The proposed teaching methodology and evaluation activities may undergo some modifications depending on the health authorities' attendance restrictions.

 

 

In the event that the student performs any irregularity that may lead to a significant variation of an evaluation act, this evaluation act will be graded with 0, regardless of the disciplinary process that could be instructed. In the event, that several irregularities occur in the evaluation acts of the same subject, the final grade for this subject will be 0.